This report provides a strategic analysis of Singapore Airlines, a leading airline company. It begins with an introduction to the airline and its operations, followed by an external analysis using PESTLE and Porter's Five Forces frameworks to assess the political, economic, social, technological, legal, and environmental factors, along with industry competition. An internal analysis, employing a SWOT analysis, examines the company's strengths, weaknesses, opportunities, and threats. The report then presents strategic options, including investment in Scoot and partnerships, followed by recommendations for the company's future. The conclusion summarizes the key findings and suggests strategies for Singapore Airlines to maintain its competitive advantage and address challenges from low-cost carriers. The report is contributed by a student to be published on the website Desklib.