This report provides a strategic analysis of Tesco, a major UK-based retailer. It begins with an overview of Tesco, including its mission and market position, followed by an in-depth market analysis considering both internal and external factors. The external environment is analyzed using PESTLE framework, assessing political, economic, social, technological, environmental, and legal factors. The report identifies opportunities and threats, and employs Porter's Five Forces to evaluate the competitive landscape. A critical evaluation of Tesco's resources is performed, followed by a value chain analysis to assess primary and support activities. The analysis highlights challenges such as competition from discount retailers, the impact of Brexit, and changing consumer behavior. The report concludes with a summary of key findings and recommendations for Tesco's strategic direction.
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