This report provides a strategic analysis of Tesla Motors, examining both its external and internal environments. The external analysis includes an assessment of the competitive landscape, utilizing Porter's Five Forces to evaluate the industry's attractiveness, and identifying opportunities and threats. The internal analysis focuses on Tesla's resources, capabilities, and core competencies, including its strengths and weaknesses, such as its exclusive electric vehicle infrastructure and high R&D expenditure. A value chain analysis is also conducted to assess the primary and supporting activities that contribute to Tesla's competitive advantage. The report concludes by highlighting Tesla's competitive edge in technological value creation, while also acknowledging challenges in managing innovation.