Strategic Analysis of Under Armour's Entry into Footwear Market

This project provides a strategic analysis of Under Armour's potential in the global footwear market, considering the company's existing strengths and the competitive landscape. The report details the current size and trends within the footwear industry, analyzes the gap between demand and sales, and examines consumer preferences and other factors influencing Under Armour's market entry. Strategic tools are employed to assess external factors and potential challenges the company might face when entering new international markets. The analysis identifies potential issues and suggests strategic recommendations to mitigate risks and enhance Under Armour's chances of success. Additional work includes a presentation summarizing the report's key findings, highlighting the company's potential for market share and the strategies for addressing challenges. The conclusion suggests that Under Armour can successfully enter the international market with appropriate strategies to minimize potential issues.

Strategic Management

UNDER ARMOUR 1
Purpose
The main aim of this report is develop the understanding about market analysis before
developing the strategies. I learnt a lot of things while doing this task in which time
management is the important part. As per the instructions, the report is submitted on the time
which helps me to learn to manage my time to achieve the success in the future. The report is
written in academic style which helps me to enhance my writing skills.
This report enhances my skills as per the analysis of the market environment. The first task of
this report is to collect information which is the biggest challenge for me. It is difficult for me
to analyse the authentic source in order to contain the information because there are number
of websites contain the fake information related to the company and industry. It is difficult
for me to identify the peer review articles of the authors. In this report, journals, websites, and
books are used to gather the information. From all these issues, I learnt a lot about the
analysis of the market. It also helps me to use the different tools in an appropriate manner.
Work Report
In this report, I have described about the current size of Footwear industry. The analysis is
also done in this report on the gap between the demand and sale. After that, the market
analysis has been done in order to analyse the consumer preferences, and the factors which
affect the company. In this report, strategic tools are also used to analyse the market and the
external factors which affect the company in future. The issues has been analysed by using
these tools for the company while entering the new market. There are many issues founded
due to which the company can face the issue in the coming future while entering the
international market. After the analysis of the report, the suggestion is also given in the
context of strategy so that the company face fewer issues.

UNDER ARMOUR 2
Additional Work
Apart of the main report, I made the presentation on the basis of the report. The main aim this
presentation is to represent in the class to describe my task in the short period of time. Power
Point of contain the whole information in the bullet points and the description of these points
are given below in the notes area.
Result
It is founded that the company can easily enter the international market and grabs the high
market share as per its other services. However, the company face the new challenges while
entering the market but still it has high scope to enter the market. As per the analysis,
strategies are founded in an appropriate manner which can easily reduce the issue of the
company