This report provides a comprehensive strategic analysis of Wesfarmers, an Australian agribusiness. It begins with an executive summary and table of contents, followed by an introduction to Wesfarmers, detailing its business units, products, and services. The report then delves into the external environment using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors influencing Wesfarmers. An internal analysis follows, utilizing SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats. The report identifies Wesfarmers' resources, capabilities, core competencies, and competitive advantages. Finally, it offers strategic recommendations for the future, emphasizing product differentiation and expansion. The report adheres to academic writing guidelines, including Harvard referencing.