This report presents a comprehensive strategic analysis of the Westpac Banking Group, an Australian financial institution. The analysis begins with an overview of the banking industry and a detailed PESTLE analysis, examining political, technological, social, economic, environmental, and legal factors influencing Westpac's operations. The report then delves into the industry environment using Porter's Five Forces, assessing the bargaining power of customers and suppliers, the threat of new entrants, the availability of substitutes, and the rivalry among existing players. Furthermore, the competitive environment is examined, including the company's capabilities, strategies, and the opportunities and threats it faces. The analysis also includes an intangible analysis and a review of the company's core competencies and information system solutions. The report provides valuable insights into Westpac's strategic position and the factors that shape its performance in the competitive banking landscape.