This case study provides a strategic analysis of Woolworths, a major supermarket chain in Australia, using the SWOT framework. It begins with an overview of the company's background, organizational structure, mission, and vision. The SWOT analysis identifies key internal strengths and weaknesses, such as its market leadership and brand image, alongside external opportunities and threats, including market competition and changing consumer preferences. The analysis is followed by recommendations for Woolworths to leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate threats through cost leadership, product development, and market development strategies. The report concludes that Woolworths has significant potential for growth and increased profitability by implementing these strategic recommendations. Desklib provides students access to similar solved assignments and past papers.