This report provides a comprehensive strategic analysis of Zara, a prominent brand in the global fashion industry. It begins with an executive summary highlighting Zara's strategic decisions and risk-taking abilities in a dynamic market. The report conducts a thorough external analysis, examining opportunities and threats, and assessing industry attractiveness using Porter's five forces model. It then delves into an internal analysis, identifying Zara's strengths, weaknesses, core competencies, and competitive advantages through the VRIO framework. The report evaluates a recent strategy implemented by Zara using the SAF model (Suitability, Acceptability, and Feasibility), concluding with key insights into Zara's strategic positioning and future prospects in the fashion industry. The report covers Zara's global presence, its supply chain, marketing strategies, and competitive environment, and offers a detailed evaluation of its strategic choices.