Strategic Management Report: Zynga's Strategic Management Analysis

This report provides a strategic management analysis of Zynga, focusing on the importance of human and social capital. The report highlights the need for Zynga to effectively manage its human capital, including the attraction, retention, and development of skilled professionals. It also examines the role of social capital in leveraging human capital, emphasizing the significance of networking and building strong relationships with both internal and external stakeholders. The report references key academic sources to support its arguments, emphasizing the importance of strategic human resource management in the context of Zynga's challenges and opportunities within the gaming industry. The report concludes by emphasizing the need for a balanced approach to human and social capital management to improve Zynga's market position and overall performance.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the university
Author note

1STRATEGIC MANAGEMENT
Answer to question 1
It is essential for Zynga to recognize the link in between attraction, retention as well
as development of skilled professionals to avoid the situations it facing now. Talented
professionals will help in guiding the gaming platform through legalities and appropriate
policies so that it does not have to face cases for lack of proper security and other issues
related to safeguarding information of the users. A talented professional could help Zynga
understand the importance to adhere to Data Protection Acts and other guidelines relating to
time until which it the data can be stored. Zynga’s finance was at risk and critiques were of
the opinion that this was the result of lack in proper decision making. A proper link between
attraction, retention as well as development of skilled professionals will help Zynga to
capture the market and be in the list of top five virtual gaming rankings. Thus there is a need
to have a balance and link in between these three aspects.
Answer to question 2
Zynga needs to make use of social capital in leveraging human capital not only within
the firm but also across the firm as well. Social capital is said to be strengthened or built by
proper design and not just by mere chances (Arena & Uhl-Bien, 2016). Social capital can be
acquired through networking. If an organization is successful in networking it can build and
maintain soli, professional relationships which would support human capital. Zynga can
expand its human capital by the help of a string contact network. The contact network should
be effective as to include all internal as well as the external stakeholders (Hollenbeck &
Jamieson, 2015). It would provide an appropriate environment for supporting human capital.
Building social capital can help Zynga face situations with the help of these connections and
the human capital as well.

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References
Arena, M. J., & Uhl-Bien, M. (2016). Complexity leadership theory: Shifting from human
capital to social capital. People and Strategy, 39(2), 22.
Hollenbeck, J. R., & Jamieson, B. B. (2015). Human capital, social capital, and social
network analysis: Implications for strategic human resource management. Academy of
Management Perspectives, 29(3), 370-385.