This report provides a strategic analysis of ANZ Bank's approach to cryptocurrency, with a particular focus on Bitcoin. It begins with an introduction to ANZ and its strategic goals, followed by a discussion of the strategic background and the emergence of cryptocurrency. The report then delves into the strategic environment using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors. The competitive environment is assessed through Porter's Five Forces analysis, including the threat of new entrants, supplier power, buyer power, the threat of substitutes, and industry rivalry. The strategic analysis section examines Bitcoin's impact on the financial industry, the challenges it poses, and the solutions proposed. The report concludes by summarizing the key findings and implications of cryptocurrency for ANZ Bank and the broader financial landscape. The report also includes a table of trends of top cryptocurrencies and references.