Strategic Management Assignment: 'The Art of War' Analysis and PEST

This report provides a comprehensive analysis of Sun Tzu's 'The Art of War', exploring each of its 13 chapters and their relevance to strategic management. The report emphasizes the importance of strategic planning, understanding strengths and weaknesses, managing conflicts, and adapting to changing circumstances. Furthermore, the report applies a PEST (Political, Economic, Social, and Technological) analysis to Etihad Airways, examining how external factors impact the airline's decision-making and strategic positioning. The analysis highlights the influence of political factors, such as travel restrictions, on Etihad Airways' operations and market access, linking these factors to specific chapters in 'The Art of War'. This report aims to provide insights into how businesses can utilize strategic principles from ancient texts to navigate complex challenges and achieve their goals. The report's structure includes an introduction to the book, a chapter-by-chapter analysis, and the application of these concepts to a real-world business case, offering valuable lessons for aspiring business leaders and strategic thinkers.