Barclays Bank Climate Strategy: A Strategic Audit & Analysis

This report provides a strategic audit of Barclays Bank, focusing on its climate strategy and commitment to achieving net-zero emissions by 2050. It analyzes the bank's strategic actions, including deploying finance responsibly, supporting businesses, and championing innovation and sustainability. The report assesses Barclays' approach to diversification, digital capabilities, and its efforts to integrate climate strategy into its operations. It also examines the bank's emission reduction targets, stakeholder engagement, and investments in green and sustainable banking products. Furthermore, the report critically evaluates the challenges and criticisms associated with Barclays' climate strategy, highlighting the need for robust policies and transparency in achieving its sustainability goals. This document is available on Desklib, a platform offering a wide array of study tools and resources for students.

Individual Management Report
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Contents
Executive Summary...............................................................................................................3
Strategic Audit of the Barclay bank.......................................................................................3
Analysis..................................................................................................................................4
Critical Reflection..................................................................................................................7
REFERENCES...........................................................................................................................9
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Executive Summary
Barclay is based on the British multinational universal bank, and it’s headquartered in
London. It operates two divisions such as Barclay UK, international. For next 3 to 5 years,
Barclay has announced its ambition to be implement a concept of a net zero by 2050. This
kind of strategic action will be turn into the ambition and also consider as climate strategy. It
also supports to deploy finance responsibility and business acting with integrity,
championing, innovation & sustainability for long-term success (Donalds and Barclay, 2022).
As growing the demand of business, Barclays is working to achieve as net zero operations
and always reducing the level of supply chain emissions. It also investing into continue to the
business operations and focuses on the development of net zero pathway or direction. By
using climate strategy, the bank is committed to the strategic action and aligning its financing
with goals, time-line of the agreement. It provides the best way to achieve green &
sustainable finance which required to transform the economies.
Over the coming years, the strategic action will be evolved in the global marketplace.
It will require to adapt the best reflect market, regulatory, technological as well as
geopolitical developments. These are affecting the shape, timing of the transition to low
carbon-economy. It would require to keep maintain a proper policies, targets and progress
under view in rapidly changing the external environment or culture. Apart from that, the
progress of business is depending on the ability and able to use right strategic approach to
optimise its effectiveness. For 2030, it will setup a specific targets, which are directly
integrated or aligned with scenario. In some cases, it also reduced the financed emission
across the global world. The Barclay bank believe on the strategic action, particularly in
setting a common standards, maintain transparent reporting. It is important aspect to engage
with peers, experts and academics to assess the transition of economy, implementing
appropriate policies to achieve desired objectives.
Strategic Audit of the Barclay bank
The strategic audit is defined the system in order to determine the extent of
implementing a suitable strategies, approaches. It helps to identify its purposes, how it will be
achieved its goals or objectives (Gavieiro, Besteiro, 2022). Most importantly, it focuses on
the strategic plan and seeking to implement a suitable thing in order to achieve organisation’s
goals and message.
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In the context of financial & business performance, the Barclay bank focuses on the
depth roots in UK, while considering the scale, geographic reach and diversification develop
or create as universal bank. It can be possible due to the financial expertise in different
competitive markets across the global world. Generally, it has been followed the procedures
to understand the demand of business in marketplace. in contexts of resilience through
diversification, the Barclay bank have focused on diversified, serving the clients to achieve
desirable goals. Undoubtedly, the level of diversification provides the best resilience through
economic cycles. It offers the growth opportunities and intend to grow business by investing
in its core enterprise level. To achieve the world- class modern technology and adapt the
digital capabilities to fulfil demand of the potential clients. Attractive growth opportunities
are supporting the markets where it can easily built a strong position of enterprise.
During last years of covid-19 pandemic, the Barclay company have been re-visited
the expression of the purpose and with improving its actual connectivity with day to day
operations. It relates to the financial performance of enterprise so that it need to focus on the
support people, businesses and acting with empathy, integrity. It is the most common
strategic action that ensure, understanding the headline, finding the real sense of purpose. In
some cases, it also embedded in the best way to make right decisions. The implementing of
right strategy such as climate strategic action. It indicate that finding the best results or
outcomes. It is always remain maintain universal bank committed to diversify but consider
the synergistic portfolio of enterprise (Jones, 2021). During 2019-2020, it has been measured
the lower financial and enterprise performance because of the crisis. That’s why, the Barclay
bank has decided to implement the new strategic action and improving the current financial
changes. It has become harder and distant. So, it remain committed to enhance or improving
the level of returns, attaining 10% of profitable rate. By considering strategic action, it has
made progress on the different area or region. It will continue to cast its particular shadow
over the global economy level.
Analysis
According to the annual report of Barclay bank, it has been analysed the importance
of climate strategy. The bank model provide the best opportunity with strength & stability. It
gaining more priorities to sustain & grow the business. Analysing the strategic actions such
as implementing the concept of climate strategy in order to reduce the emission of
greenhouse gases (Kitema, 2021). With the help of strategy, it deploy finance responsibly and
always support people & business, acting to maintain innovation. It is a great thing which
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will need to be consider at right manner. The main aim of Barclay bank is to consider the use
of diversification, built to deliver the digital returns. It means that handle the resilient through
power of economic cycles. It supports to deliver the global corporate & investment bank
thing. If in case, it has been successful implementing a climate strategy and deliver the
sustainable growth in different areas. Majorly, it captured the better opportunities as
becoming handle the transition to manage or control the carbon economy. The strategic
priorities to sustain & grow the business, delivering the next-generation, adapting the
digitised client financial services. It provides the better opportunity to reduce the level of
carbon economy. Based on the analysis, it has been justified the demand of new strategic
action and idea, assumption in terms of business expansion.
The implementation of strategic action depends on the modern technology which
helps to transforms the financial services. It is building & delivering to improve banking
services for the potential clients. On the other hand, it given a leveraging on the payments,
interconnection & improving the overall performance, efficiency. Investing in the digital
capabilities which supports to improve service for client, and unlocking a new sources of
income (Makowani, 2018). Whenever it is accelerating the demand of digital access,
adoption and also ensuring that leave client behind. During climate strategy, it cannot
possible without use of digital technology. This is why because it provide a major support
and building a cost effective infrastructure. In order to maintain quality, scale of multiple data
or information to develop more understanding. It helps to find the needs of client, anticipating
new trends, deliver as competitive items & services. On the other hand, it is important to
build a consistent strength in term of investment banking. At the time of strategic action,
climate strategy will support to be expanding a new economy priorities. It ensure that grow
the business share and always maintain a proper security & privacy.
On the basis of strategic action analysis, it is important aspect to focus on the demand
of clients as they focuses on the transition of low economy, using a better advisory and
financial expertise to help people and moving towards extra-ordinary change. It has been
justified that use of financial & capital markets expertise to support high scale-up of low
carbon technologies, capacity and infrastructure. This kind of innovation is directly impact on
the clients, banking activities to achieve in decarbonise condition or situation. It provide the
better advice, support regarding finance (Ngutuku and Kariuki, 2021). In some cases, it is
also considering the transition way from the fossil fuels. By using climate strategy action, the
Barclay bank focuses on develop a green & sustainable banking items. It including bonds,
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loans, green mortgages and investing funds. This can be possible when implementing
strategic action by enterprise. In order to change the business demand, it is investing equity
based capital in the sustainability focuses with achieving the potential growth. It continued to
make an important progress to achieve all kind of ambition. Next 2050, it will be developing
as net zero bank. Afterward, it aligned with all kind of financing to be achieved a specific
goals or objectives. Realising the value from the investment in payments across different
group, delivering approximately euro 900m of its additional income between 2020 t0 23.
The British bank such as Barclay is inviting the different shareholder to share their
opinion or view point on its new climate strategy. It assess the target ambitions against of the
Barclay bank. Based on the financial & organisation’s performance, it has been setup an
emission reduction targets. So, it can easily lending & capital markets activities in the context
of steel, power and energy. Therefore, it also performed the capital based monitor analysis to
show the actual demand of climate strategy. It represents to the ambitious in terms of
reducing the level of percentage. Similarily, HSBC is also focused on the ambitious thing
which helps to find the power goals or objectives.
Barclay is putting a lot of efforts in order to implement the strategic action such as
climate strategy. It settings to focus on the climate commitments. It reflects growing the
power of recognition of stakeholder engagement. It is the most common approach to drive
change on the particular climate action. The company will try to fix the net zero emission
pledges while establishing a strong coordination between corporates & asset managers. After
implementing climate strategy, it initiatives which can be assumed by children’s investment.
Barclay is always trying to invite number of stakeholders (Nyanaro and Bett, 2018). The
campaign was encouraging companies to easily disclose level of emissions, a set of an
appropriate plan for managing or controlling in proper manner. Undoubtedly, a climate
strategy has become consider the best strategic action which has been setup by Barclay’s
bank. The target of enterprise is to reduce the level of emission from 2030. It also explicitly
include other kind of potent greenhouse gases such as methane. The most important step is
moving forward from counting CO2 emissions. The Barclay bank has been tried to pledge the
phase out from restricting the level of finances.
The Barclay bank have been started the climate campaigns and consider as strategic
action in order to improve the reputation, brand image among climate community. Some
opinion or view them as an essential aspect to shift towards level of transparency, recognition
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of best climate decisions. It has made by the enterprise and implications to achieve the
biggest set of multiple stakeholders. Critically, it has been justified the critics on the suitable
strategic actions. In some cases, it also placing the onus on the various stakeholder to
implement suitable policies or procedures. Initially, it is difficult to manage and control in
proper manner.
Assessing the level of ambition & impact of the Barclays new strategic action like
climate strategy. There is no specific tasks to handle critical situation. So, it is an essential
aspect to focus on the campaigners, those are facing high level of disappointed. At certain
point, the Barclay bank have not properly updated its policies or procedures. It is not taken
into the account and extensive lobbying work should be carried by the banks. Undoubtedly, a
specific targets are really important thing but it is not consider a part of story (Okyere-
Kwakye and Md Nor, 2021). The strategic action of climate strategy is not reduce the
emissions of particular portfolio but it would require to setup a set of policies, procedures
ensure that what kind of financing aligned with different activities of enterprise. During
strategic plan, the Barclay have been shared a lack of ambition which is needed to be address
the situation of climate crisis. But it can be managed through science based settings. Mainly,
it focuses on the time-bound targets and consider the most important approach. It provide the
clear path or direction to achieve desired goals and objective. With the help of climate
strategy, Barclay defined the level of energy sector and justified the demand of different
companies, trying to extract fossil fuels with emissions associated with downstream
processing. It is the best technique to find the importance in generation of electricity.
For contexts of power targets, Barclay have shown an attributes to identify the
emission. As a result, it is handling the level of combustion fossil fuels to produce a high
amount of electricity. On behalf of success, it has been successful implementing strategic
action plan and include capital market in order to estimate or calculate the profitability. By
considering the climate strategy- actions to minimise the intensity of energy around 50 to
69% by 2030.
Critical Reflection
For this report, I have been shared the views on the strategic actions such as
implementing climate strategy and targets by 2023. On the basis of analysis, I have been
addressing the climate change which has become consider as complex challenge or issue.
According to me, this kind of innovation can be identified after covid-19 pandemic, because
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it may arise a major situation of crisis. It requires to focus on the transformation of global
economy (Stadler and et.al., 2021). I have already gained a lot of information, representing as
innovation in terms of banking sector. Throughout study, I reflect on the positive perception
towards Barclay bank, due to announce the ambition as net zero bank by 2050. In my
personal experience, it was becoming one of the first bank that will be implementing this kind
of strategy. Usually, I always focused on the organisation’s goals & objectives, so that I am
committed to find the best possible results or outcomes. During analysis, I have focused on
the climate as keyword, sharing a lot of necessary information to the multiple stakeholders. I
have realised that gaining more opportunity to influence other stakeholders. In 2022, it has
been launched the actual perception of climate strategy – action, targets and progress the
banks.
Apart from that, I have focused on the demand of banking services and the reputation
level of Barclay. As growing the business, I have found that Barclay setup a strategic
direction, risks of community or groups. It supports to make an important decision. I am
always concerned about the strategic direction, no matters it is relevant to the financial,
regulatory and reputation. I have been examined that Barclay received a regular updates on
the public based policies and also handling corporate responsibility. According to me, it
depends on the management capability, analysing that how a climate related-risks or threats
converting into the opportunities at business level. Moreover, I have shared idea, assumption
that strategic action influence different stakeholders, establishing a strong collaboration with
Barclay bank. Therefore, it improve the financial as well as organisation performance. On the
basis of evaluation, I have considered the legal entities which support to use relevant
legislation, rules or regulations. For this documentation, I reviews the potential operational as
well as commercial, legal implications, applied in the climate strategy. I have found that this
is the best way to find relevant information, conducting a proper reports, addressing the
progress as monitored or tracked in right manner.
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REFERENCES
Book and Journals
Donalds, C. and Barclay, C., 2022. Beyond technical measures: a value-focused thinking
appraisal of strategic drivers in improving information security policy
compliance. European Journal of Information Systems. 31(1). pp.58-73.
Gavieiro Besteiro, A., 2022. Leadership and Management Excellence. In Strategy in
Action (pp. 143-173). Springer, Cham.
Jones, I., 2021. Using the Past: Authenticity, Reliability, and the Role of Archives in Barclays
Plcs Use of the Past Strategies. The University of Liverpool (United Kingdom).
Kitema, C., 2021. Separation as a Corporate Strategy: the Case Study of Barclays Bank Plc
and Absa Bank PLC (Doctoral dissertation, University of Nairobi).
Makowani, N., 2018. An assessment of strategic planning by commercial banks in a multi-
currency era: A case study of Barclays Bank of Zimbabwe.
Ngutuku, W. and Kariuki, P., 2021. Factors Affecting Implementation Of Strategic Merger In
Selected Public Agriculture Research Institutions In Kenya. International Journal of
Business and Strategic Management. 5(2). pp.987-1003.
Nyanaro, N.N. and Bett, S., 2018. Influence of strategic planning on performance of
commercial banks in Kenya: Case of Barclays Bank of Kenya. International
Academic Journal of Human Resource and Business Administration. 3(2). pp.235-
255.
Okyere-Kwakye, E. and Md Nor, K., 2021. The intention of banks to adopt green banking in
an emerging market: the employees’ perspective. Economic and Political Studies.
9(4). pp.497-504.
Stadler, C. and et.al., 2021. Open Strategy: Mastering Disruption from Outside the C-Suite.
MIT Press.
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