Strategic Audit Report: Leadership and Change Management at JLR

This report presents a strategic audit of Jaguar Land Rover (JLR), focusing on its SUV portfolio to enhance market share. It begins with an introduction to strategic audits, emphasizing internal and external analysis. The internal audit section utilizes SWOT analysis to evaluate JLR's strengths, weaknesses, opportunities, and threats, focusing on brand value, innovation, and online presence. The external audit employs Porter's Five Forces to assess competitive rivalry, new entrants, buyer and supplier power, and the threat of substitution, highlighting the need for technological upgrades and promotional activities. Data gathering methods, including website analysis and revenue examination, are discussed for informed decision-making. The report concludes that a blend of internal and external analysis, along with innovation and customer-centric strategies, is crucial for JLR's continued success in the automotive industry. The report recommends enhancing online presence, improving customer satisfaction, and investing in engine technology to maintain a competitive edge in the evolving market. The report uses various tools to help determine factors and parameters on which company can determine organizational objectives in the most efficient way and whether the company is utilizing resources in the most efficient way or not.

Strategic Audit

Table of Content
Internal audit used for strategic decision-making............................................................................3
External audit used for decision-making.........................................................................................5
Data gathering and data finding used in external decision-making.................................................6
CONCCLUSION.............................................................................................................................7
REFERNCES...................................................................................................................................8

INTRODUCTION
Strategic audit can be understood as an in-depth analysis of factors and parameters on
which company can determine organizational objectives in most efficient way and weather
company is utilizing resources in most efficient way or not. A strategic audit enables company
management to asses what are the potential key areas for future development and how it can
reach large segments of customers in market share with diversification into new sectors Land
Rover is one of the biggest brand in world in auto-mobile industry. This report elaborately
explains tool and theories for internal and external audit used for strategic decision-making. It
also explains tools of Data gathering and data finding used in external decision-making.
Internal audit used for strategic decision-making
Internal audit serves various purposes where company asses the compliance of laws and
regulations, internal policies and procedures determining the completion of company set targets.
(Al-Tit, Omri and Euchi, 2019).Land rover for establishing firm position in automotive industry
where there is extensive competition among new brands coming up with innovative products and
engines has to focus on building internal strengths for high quality internal audit. Research and
findings through SWOT analysis enable a deeper understanding on company cores strengths,
weaknesses, threats and the upcoming opportunities which brand can use to harness high
competitive value.
SWOT ANALYSIS
Strengths :
 High brand value with large established goodwill among consumers
 High capital funds within company for diversification and innovation
 Strong achieved brand value in market share.
 Large number of stores worldwide reaching internal markers and customers
 Strong customer satisfaction services has enhanced the company reputation
Weaknesses:
 Less online presence and websites availability which makes the products and acres
advertisements limited to only stores (Altayyar and Beaumont-Kerridgea,2016).
 Less promotional activities conducted to attract new customers
 High competitiveness of new brands entry in auto-mobile industry

 Less innovative products and engines are slowly becoming less efficient
 Slow production of engines has contributed to less output revenues from selling in stores
and car showrooms.
Opportunities:
 High capital funds can be utilized by Land Rover to bring in Innovation engines and
products in cars to upscale the technology factor
 Cost effectiveness should be focused to minimize the wastage of resources used in
production (Jóhannesdóttir, Sipiläinen and Koivunen, R., 2018).
 Training and advance learning of new skills for productive output in employees will
enable company to strongly reach the set company targets.
 Promotion through online services and websites will enable company to reach new
segments of customers and gain high internal strengths necessary to achieve in digital
business world.
Threats:
 Slow productivity in engines production has disturbed company reputation and brand
value in world.
 Company employees working in production department are less efficient leading the
brand to become less competent in completing the set targets.
 Land Rover promotion activities are very limited and slow due to which it has been
unable to reach the new segments of customers in automotive industry (Kurnia,Linden
and Huang,2019).
 High competitive growth among new brands has also affected company revenues largely.
Internal audit through swot analysis will allow Top management of Land Rover to determine the
factors where company has been able to meet legal requirements, employees and suppliers
functioning to reach the set target of productions and reeve generation. Conducting swot analysis
for internal audit us an important fundamental part company can work on as the weaknesses and
threats of new brands emergence in auto-mobile industry can be strongly faced with high
building high innovation in engines. IT is analysed that Land Rover need to enhance the online
presence of websites and customer satisfaction services by working towards their feedbacks.

External audit used for decision-making
External audit enables company management to asses the competitiveness in industry
where new brands and companies are highly emerging with high productivity and strong
innovation. The external environment is key area for building strategies in decision-making
process by managers and leaders as it is imperatively important for company to introduce new
technology with the latest trends and preferences of customers. Changing customer preferences
and vitality with which company promotional activities are able to attract new customer
segments in market share is important for building external audit parameters (Mihova,
Nikolova-Alexieva and Angelova, 2018).Porters 5 forces is innovative analytic tool used by
Land Rover to asses external environment factors which can impact company positivity or
negatively for future growth.
Competitive rivalry in industry: There is high competitiveness of new brands and companies
coming up in auto-mobile industry which imposes strong effect on revenues. New technology
usage in innovative machinery products and cars by new companies in auto-mobile industry has
brought massive effect on Land rover reputation as global brand.
Threat of new entrants in industry: Profitability factors can negatively impact of Land Rover as
there is large number of new brands coming up who has established strong promotional activities
through internet to attract customers. Land rover needs to build innovative technology in engines
by focusing on preferences of customers and upscale its promotional activeness on websites and
shopping portals.
Buyers power (High): Land Rover has largely been dependent on revenue from customers which
has immensely affected company reputation and profitability margins as the customers are
significantly moving towards new brands and companies of automotive industry.
Supplier power (Low): Land Rover has established massive supply chains with high capital
investment and funds which has improved company products availability to al customers in
showrooms and stores. The brand has strong finance to manage the suppliers chain with
efficiency and is not dependent on their changing deamnds (Simanjuntak,2016).
Threat of substitution(High): There is high threat of substitution for Land rover company
products as the automotive industry us facing tough competitiveness of new brands and
innovation technology coming up in engines. There is high demand among consumers for more
innovative technology and electronic cars where they can get utmost upgraded factors of cars.

External environment audit explains company needs to upgrade the production techniques and
train engineers and employees to reach the set targets with high efficiency. Land rover has high
capital funds which can be deployed in upgrading the technology factors in engines and online
promotion activities to reach the set benchmarks with strong positioning in market. The company
capital resources which can be implemented in decision-making to reach new sectors of market
share and diversification. Land rover has high competitiveness due to new brands emergence and
companies coming up in auto mobile industry which can be faced by investing in new
technology and innovative cars production.
Data gathering and data finding used in external decision-making.
Data gathering and facts finding will enable company to get accurate results of external
environment conditions in volatile business world where the customer preference are highly
dynamic. There is extensive competitiveness of new brands and companies in automotive
industry which makes its imperatively important for Land Rover to gain innovative technology
and use upscale machinery and equipments to harness large customer segments.
Companies websites and portals should be analysed which can enable analysis of data of how
much people are reaching ton company portals regarding new cars' information. Their feedbacks
and grievances should be answered with high productivity standards to reach the set targets with
high benchmarks completion. The showrooms revenues from cars and auto-mobiles (Singh, and
Srivastava, 2018).
Revenues are an important factor which will enable top management to analyse the factors of
competitive growth of Land Rover. The top management can use these data in decision-making
process and implement new parameters of technology and improved customer satisfaction
services , train employees in productions kills as well as soft skills to establish firm relationships
with customers. Preference metrics tools can be established to check business performance levels
of company and oh what key areas company can establish in market share. These data will
enable strong analysis on external environment factors which can help company management in
building strong innovation business strategies.
CONCCLUSION
This report can be concluded with expatiation that internal and external environment
analysis are the parameters which can be assed to develop decision-making process ad build

parameters of growth. There are various tools and metrics which can be used to bring output
results from competitive growth and including innovation in productions and technology
standards can be enhanced by researching the latest tends in customer preference of market
share. This file concludes auditing is extremely important for companies in this dyadic business
World here new technology factors are used and the competitiveness among brands is really
high.

REFERNCES
Books and Journals
Al-Tit, A., Omri, A. and Euchi, J., 2019. Critical success factors of small and medium-sized
enterprises in saudi arabia: insights from sustainability perspective. Administrative
Sciences. 9(2). p.32.
Altayyar, A. and Beaumont-Kerridgea, J., 2016. External factors affecting theadoption of e-
procurement in Saudi Arabian’s SMEs. Procedia-Social and Behavioral Sciences. 229.
pp.363-375.
1. Jóhannesdóttir, A.M., Kristiansson, S.N., Sipiläinen, N. and Koivunen, R., 2018. Internal
audit in the public sector–comparative study between the Nordic countries: The
development of internal auditing within the public sector in the Nordic
countries. Stjórnmál og Stjórnsýsla. 14(2). p.19.
Kurnia, S., Linden, T. and Huang, G., 2019. A hermeneutic analysis of critical success factors for
Enterprise Systems implementation by SMEs. Enterprise Information Systems. 13(9).
pp.1195-1216.
Mihova, T., Nikolova-Alexieva, V. and Angelova, M., 2018, June. Factors affecting Business
Process Management in the Bulgarian enterprises to achieve sustainable development.
In 2018 International Conference on High Technology for Sustainable Development
(HiTech) (pp. 1-5). IEEE.
Mihret, D. G. and Grant, B., 2017. The role of internal auditing in corporate governance: a
Foucauldian analysis. Accounting, Auditing & Accountability Journal.
Simanjuntak, M. A., 2016. Pcranan Audit Internal dalam Meningkatkan Efektifitas Prosedur
Penagihan Piutang pada PT. Olympindo Multi Finance Cab. Medan.
Singh, S. and Srivastava, S., 2018. External Factors Affecting Indian Hand loom Industry: A
Paradigm Shift. International Journal of Business Insights & Transformation. 12(1).