This report presents a comprehensive strategic audit of Netflix, a leading company in the global video streaming market. The analysis begins with an introduction to the competitive media services landscape, highlighting the increasing market growth driven by factors like internet penetration and technological advancements. The report then delves into Netflix's internal analysis, including historical developments from its inception, strategic choices, VMOST framework (Vision, Mission, Objectives, Strategy, Tactics), product portfolio, BCG matrix, and market definition. Financial and value chain analyses, along with core competencies and the McKinsey 7-S framework, are also included. The external analysis covers customer and competitor analysis, industry life cycle, and a PESTEL analysis. A strategic fit analysis, incorporating SWOT, EVR congruence, ESP, and a balanced scorecard, assesses Netflix's position. The report further explores strategic direction, trend and sensitivity analyses, and risk management. It proposes strategic options, including incorporating educational shows and obtaining secondary listings in emerging markets. The report evaluates the suitability, acceptability, and feasibility of these options. The implementation and control sections discuss alignment of company structure, project management, and green strategy. The report concludes with a business plan and execution plan, offering insights into Netflix's strategic choices and market position.