Strategic Audit Report: General Electric

This document outlines the requirements for a strategic audit report on General Electric, focusing on analyzing the company's internal and external environment using tools like SWOT, Porter's 5 Forces, and CAPM. The report should include an analysis of current performance, mission, EFAS and IFAS matrices, key strategic factors, and strategic alternatives. The grading rubric emphasizes organization, communication, and content, with specific marks allocated for each section. The report should be a maximum of 5 pages, excluding tables, and adhere to a strategic audit format.

CLO1: Examine the internal and external environment of business firms using different analytical
tools (SWOT, Porter’s 5 Force Analysis and CAPM)
Prepare Strategic Audit Report of the following Companies: Rubric for grading is attached.
Team Text book Case
Digby Case 29: General Electric.
ASSESSMENT RUBRIC FOR PREPARING INDIVIDUAL
SEC CONTENT CLO
assessed
Max
Marks
I ORGANIZATION & PRESENTATION OF
REPORT
1 35%
a. Length of report-Maximum 5 pages
(excluding tables)
10%
b. Organization & Structure of report
(based on Strategic Audit Format)
- Paper has followed the strategic
audit format
- The paper follows the assignment
requirements/directions
- The paper uses paragraphs
properly
10%
5
3
2
c. Communication style & grammar
- The paper is clearly written using
language appropriate for the
assignment
- The paper contains few
grammatical or punctuation errors
(< 1-3 per page)
- The paper contains few spelling
errors (< 1-3 per page)
15%
5
5
5
II. CONTENT (A+B+C) 65%
A. Strategic Planning
a. Discussed current performance &
Mission
1 10%
b. Presented EFAS matrix and discussed? 1 10%
c. Presented IFAS Matrix and discussed ? 1 10%
B. Presented Key (Strategic) Factors?
(SFAS)
- The writer demonstrates full
knowledge of the subject
- The writer responds fully to the
issues raised in the assignment
cover sheet
- The writer provides relevant and
cogent analysis
- Ideas are well developed
- The analysis is supported by the
arguments presented
1 15%
2
4
3
3
3
C. Discussed Strategic alternatives? 1 20%
Total (I+ II) 100%