Target Corporation Strategic Audit: Analysis and Recommendations

This case study provides a strategic audit of Target Corporation, a major retailer in the United States. It begins with an introduction to the organization, including its history, current status, executive leadership, business model, and the impact of globalization. The analysis identifies the retail industry and Target's key competitors, such as Walmart, Costco, and Amazon. It delves into the industry's dynamics, including Porter's Five Forces, critical success factors, and the macro-environment. The audit examines Target's measurement and control systems, financial position, key performance indicators, mission, vision, core values, and organizational goals. It further analyzes the organization's strategies at various levels, including business unit and functional strategies, and compares them with competitors. The study includes a SWOT analysis and gap analysis to suggest strategies for improvement. Finally, it assesses the organization's improvement initiatives and concludes with a discussion of the future of Target Corporation. The document is available on Desklib, a platform offering study tools and resources for students.