Strategic Management of BarBeQue Business Plan Analysis Report

This report provides a detailed analysis of a strategic management plan for a BarBeQue restaurant, examining various aspects of its business operations. The report begins by discussing the importance of developing a comprehensive business plan, including market segmentation based on customer needs and preferences. It then explores the strategic location of the restaurant in Darien, Connecticut, highlighting the availability of skilled staff and expert consultants. Financial planning, stakeholder involvement, and ethical considerations in marketing activities are also discussed. The report emphasizes the importance of effective communication, utilizing social media and email marketing, and providing clients with updates on the business's progress. It then delves into pricing strategies, targeting specific customer demographics, and implementing customer loyalty programs. Furthermore, the report analyzes the benefits of strategic alliances with supermarkets, sales forecasting, and market research on local competitors. Finally, it emphasizes the significance of using natural ingredients and conducting quality tests to ensure customer health and satisfaction. The report also provides references to academic sources supporting the analysis.

Running head- MANAGEMENT
Strategic management of BarBeQue
Name of the student
Name of the university
Author note

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Developing a business plan is an appropriate approach of the Robert and Frank.
According to Noe et al. (2017), segmentation of the targets, according to the needs, demands
and requirements of the customers prove fruitful for developing focus into the marketing
activities. The venue of Darien, Connecticut is appropriate for Robert and frank in terms of
establishing the second restaurant. The major drive behind this is the presence of skilled and
qualified staffs along with analysis of the services needed. Along with this, upgraded
consultant expertise is also beneficial for Robert and Frank in terms of getting the expert
advice needed for the legalizing the business requirements in the process of establishing the
restaurant business.
On the other hand, Wheelen et al. (2017) opines that consideration of the current
assets and liabilities is adequate in terms of reviewing the financial resources, which is
needed organizing the business. In this, conducting meetings with the stakeholders and
shareholders regarding the financial plan and the other assumptions could have been
incorporated within the plan. These meetings would have been beneficial in terms of the
discussing on the benefits and prospects of the plan. Involvement of the CEO in these
meetings would act assistance in terms of enhancing his awareness about the plans and
strategies. His permission needs to be taken prior to organizing the meeting. This would
reflect an ethical approach towards conducting the marketing activities. According to the
arguments of Frynas and Mellahi (2015), in the meetings, there would be an assemblage of
employees from different socio-cultural backgrounds, which indicates the inevitability of the
conflicts. Improper approach towards handling the conflicts would compel Robert and Frank
to encounter delay in the process of implementing the plan.
Effective communication is needed between Robert, Frank and Susan in terms of
managing the operations in an efficient and effective manner. Adopting the means of social
media marketing and email marketing can be effective in terms of maintaining consistent

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communication. Michael, Storey and Thomas (2017) argues that updating the others about
the constructed plans would be fruitful in terms of reducing the communication gaps. Sending
drafts about the charts, sales forecast, supply and demand would be a progressive move for
Robert and Frank in terms of assessing the feasibility, appropriateness and effectiveness of
the plans.
Reasonable pricing strategy for catering to the appetite needs of the suburban families
in Darien, Connecticut is apt in terms of their affordability. They are hopeful that targeting
the families with two incomes would generate high revenue. According to these aspects,
another sub segmentation could have been conducted for targeting the customers belonging to
the age group of 35-50. In this, the office goers would be included who would avail the offers
and services of the restaurants. Hitt, Ireland and Hoskisson (2016) thinks that sophisticated
lifestyle of these customers would increase the online ordering services, indicative of high
sales revenue, increasing the profit margin. However, Robert and Frank needs to take
initiatives for informing the clients and the customers about holidays. Introducing lucrative
schemes, offers and discounts on the customers’ birthday would be an initiative towards
increasing the trafficking of the audience towards the brand image.
Typical mention can be made of the rewards card program, which is an effective
option in terms of providing quality services to the customers. The provision of points is a
means for acknowledging the customer for purchasing the service. Hanson et al. (2016) is of
the view that this acknowledgement is assistance in terms of maintaining the stability in the
relationship between the clients and the customers.
Tie ups with the transport service providers would be assistance for Robert and Frank
in terms of delivering the orders to the location of the customers. For this, skilled and
efficient delivery agents are needed. For this, revision in the selection criteria is necessary in

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BarBeQue. The plan of indulging in strategic alliance with the supermarkets would expand
the scope and arena of the business. Communicating with the managers of the regional
supermarkets would be effective in terms of achieving better placement for the produced
sauces. As per the arguments of Michael, Storey and Thomas (2017), forecasting the sales
through the supply and demand curve would be effective in terms of the increasing the sales
revenue of the sauces by 20% in the next five years.
Prior to the establishment of the business, Robert and Frank needs to conduct market
research on the local restaurant brands, which can hamper their productivity. This would be a
wise approach in terms of retaining the prospective customers. Along with this, conscious
approach is needed towards using natural and organic ingredients in the preparation of foods.
This would reduce the threat of substitutes. Quality tests for the produced foods would reflect
the consciousness towards the health of the clients and the customers. On the other hand,
Wheelen et al. (2017), argues that involving the statutory bodies in these tests would be
effective for averting any illegal scandals and issues.

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References
Frynas, J.G. and Mellahi, K., 2015. Global strategic management. Oxford University Press,
USA.
Hanson, D., Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2016. Strategic management:
Competitiveness and globalisation. Cengage AU.
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2016. Strategic management: Concepts and
cases: Competitiveness and globalization. Cengage Learning.
Michael, S., Storey, D. and Thomas, H., 2017. Discovery and coordination in strategic
management and entrepreneurship. Strategic entrepreneurship: Creating a new mindset,
pp.45-65.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy (p. 55). Boston: pearson.