Strategic Brand Management: Analyzing Brexit Impact on the UK Brand

This report examines the strategic management of the UK brand in light of Brexit, focusing on the type of Brexit deal and its potential impact on inward investments. It audits the UK brand as a destination for Foreign Direct Investment (FDI), considering factors such as trade agreements, financial services, and the free movement of people. The analysis covers the potential effects of Brexit negotiations on trade, immigration, regulations, and financial services. It concludes that while establishing FDI in the UK remains beneficial for increasing national productivity, restrictions following Brexit could lead to significant cuts, particularly in the financial services sector. Strategic brand management is highlighted as crucial for navigating these challenges and maintaining a positive brand image.

Strategic brand
management

Table of Contents
 Introduction
 Type of Brexit deal the UK will get particularly in relation to the
EU Single Market
 Impact of Brexit negotiations and potential agreement on
inward investments
 Audit of the UK brand as FDI
 Conclusion
 References

Introduction
 Strategic brand management can be described as that process
which aim to manage brand image by preparing innovative
policies.
 Brand management is an essential criteria of each and every
organisations to maintain image in market scenario.
 This procedure include several factors like planning,
implementing and controlling marketing programmes to mange
brand equity

Type of Brexit deal the UK will get particularly in
relation to the EU Single Market
Brexit :- This refers to the withdrawal of UK from European
Union. Basically it is combined term with combination of
British and Exit which is use primarily at the time of withdrawal
of Britain from European Union.
Hard and soft Brexit :- It may involve hard and soft Brexit that
are explained as procedure which is utilised by media or
understand relation between UK and EU after get separated is
considered as hard Brexit.

Impact of Brexit negotiations and potential
agreement on inward investments
 Trade and immigration
 Money paid to EU
 Regulations
 Financial services
 Free movement of people

Audit of the UK brand as FDI
 It is beneficial to establish FDI in UK as it facilitate to
increase national productivity and there outcomes or wages.
 Trade agreements are important because they are helpful to
motivate nations for more Foreign direct investment.
 UK's financial service industries is greatest recipient of FDI
and restrictions on single passport privileges following
Brexit and It would lead to large cuts in process.

Conclusion
 Strategic brand management can be described as that process
which aim to manage brand image by preparing innovative
policies.
 Brexit refers to the withdrawal of UK from European Union.
 It is relevant to EU single market which described ass trade
agreement between all state members of European Union.

References
Annie Jin, S. A., 2012. The potential of social media for luxury brand
management. Marketing Intelligence & Planning. 30(7). pp.687-699.
Baumgarth, C., Merrilees, B. and Urde, M., 2013. Brand orientation: Past,
present, and future.
Bruhn, M., Schoenmueller, V. and Schäfer, D. B., 2012. Are social media
replacing traditional media in terms of brand equity creation?.
Management Research Review. 35(9). pp.770-790.

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