Advanced Strategic Analysis: BT Group's Corporate Strategy Evaluation

This report provides a strategic analysis of the BT Group, examining its corporate strategy, open innovation initiatives, and parenting advantage. The analysis begins with an overview of the company's background and its use of in-house innovations. It then explores the adoption of open innovation and the challenges associated with integrating external resources. The report further investigates the concept of parenting advantage and its application within the BT Group, highlighting how the company leverages customer-centric strategies and innovations to create value. Key areas of focus include the evaluation of internal resources, the role of external partners, and the identification of business units that can benefit from the parenting advantage model. Overall, the report offers insights into how BT Group manages its resources, adapts to market changes, and fosters innovation to achieve its business objectives.

Advanced Strategic
Management

Introduction to Advanced Strategic
Analysis
 Strategic analysis is important to evaluate the corporate strategy of a
company and its effectiveness.
 The changing technology and open innovations are extending the
business scopes for many companies.
 The case of BT group is considered in this project

Evaluating the Corporate Strategy of
BT Group
 The BT group is a known name in the telecom business industry
 BT mainly used the in-house innovations to get business success
 The company is trying to have open innovations in their organisational
operations.
 BT group objective is to increase customer value addition

Evaluating internal resources
 Evaluation is impotent to have an idea of the internal resources
 To start open innovation the integration of internal and external
knowledge resources are necessary
 Analysing the risk in the institutionalising of the external resources
 in-house R&D is the main internal resources for the company
 Challenges caused by lack of re-skilled employees

Reaching to External Resources
 The idea of open innovation and collaborative
community is used by BT group for external
resources
 company has extended to the business partners of
start-ups
 cumulative knowledge of the technology is
required
 The market dilemmas the company is facing is the
rigidness of some of the external innovators

Parenting Advantage of the Corporate Strategy
 Business strategies are designed for the value creation and value
capturing
 Parenting advantage is one such strategy that helps the company to
evaluate their operation effectiveness
 BT group would provide parenting advantage to the research and
development unit of the business
 Using customer centric strategies and innovations to get parenting
advantages.
 The unit of BT is the heartland business opportunity where the company
can add value without much risks
 The Ballast business unit for the parenting advantage of BT group would
be customer facing units