Business Consultancy Project: Analysis of Mehr Hair and Beauty

This business consultancy project analyzes Mehr Hair and Beauty, a UK-based firm offering hair and beauty services. The report begins with an introduction outlining the importance of effective business plans and market analysis. The main body includes a summary of the company's vision and strategic goals, followed by a detailed analysis of the business environment using PEST, SWOT, and Porter's Five Forces models. The PEST analysis examines political, economic, social, and technological factors affecting the company. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The Porter's Five Forces model assesses the competitive landscape. Based on these analyses, the report provides actionable recommendations for Mehr Hair and Beauty to improve its market position and achieve sustainable growth. The report concludes by summarizing key findings and recommendations, emphasizing the importance of adapting to market trends and allocating resources effectively. The references section lists the sources used in the project, including books and journals.

THE BUSINESS
CONSULTANCY
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Summary ....................................................................................................................................1
Analysis ......................................................................................................................................1
Ideas for action ...........................................................................................................................3
CONCLUSION .............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
An effective business idea and plan plays a significant role for the growth of an
organisation as it lead them to accomplish their goal or objective in a better manner within
prescribed time limit (Arasti, Zandi and Bahmani, 2014). Along with this, timely evaluation and
analysis of consumer demand or trend enable an establishment to attain sustainable growth or
development in an improved way. In regard of this, Mehr Hair and Beauty has been considered
which is well established firm in UK industry and offer varieties of services like hair, make-up,
haircut and styling, colouring, bridal, threading and many more. However, in this study it
involves the core objective or aim of the company, determining the internal and external business
environment and recommending some suggestion in order to place the brand in a better position.
MAIN BODY
Summary
The industry where Mehr Hair and Beauty operates its function id highly competitive and
challenging that directly impact over company's penetrability in surviving within the marketplace
after longer time duration. Hence, in regard of Mehr Hair and Beauty, they make an initiative in
analysing the market and based on that develops vision that aid them to achieve its goal in a
efficacious way (Barba and et.al., 2016). The core vision of Mehr Hair and Beauty is to satisfy
the targeted consumer by delivering the high quality of service. Along with this, company
determine the consumer convince and positioned the brand in a comfortable location as it is
connected to all nearby transportation routes. However, by implementing best strategic decision
it assist firm to attain sustainability and enhancement of profit margin ratio among rivalries.
Analysis
In current scenario of market, there is an increasing level of opposition among companies
in aspect of technologies, delivering product or service, improving proficiency ratio and so on
that influences firm's capability in gaining competitive advantages. However, application of
suitable theories and concepts empower Mehr Hair and Beauty to analyse its market condition in
current marketplace which is described below:
PEST

Political factor: Under this component, Mehr Hair and Beauty make an effort to
implement all required modification or alteration of Brexit into its employment policies. Due to
this, it lead them to improve its overall productivity and proficiency ratio in a better mode.
Economical factor: In this, organisation analyse the market situation and take best
decision during toughest condition of UK economy by managing the product price in an
affordable way. With the help, of this, it empower them to enlarge its sales performance in an
impressive style (Belás and et.al., 2014).
Social factor: In this, Mehr Hair and Beauty make an attempt to evaluate the consumer
taste and preference as well as market trend in order to apply suitable actions. However,
introducing the services as per the customer demand such as new hair cut and style, fashion in
colouring the hair and so on. Due to this, it drive them to explore the sales performance of
company and can enlarge the market share in an amended way.
Technological factor: Under this, Mehr Hair and Beauty take an initiative to determine
the industrial trends and develop several innovative techniques for obtaining profit maximisation.
Hence, company create different application and facilitates the service of online reviews that lead
them to acquire competent position in an innovative style.
SWOT
Strength
The foremost advantage of Mehr Hair and
Beauty is that it delivers the service in a best
and effectual quality that help them to maintain
their brand value among competitors.
Weakness
The core drawbacks of this organisation is that
it has less access in market share or size that
restrict them to increase its ability of
competency (Carraher, 2018).
Opportunities
Under this, advancement in technologies and
various international marketing strategies
render huge opportunity to Mehr Hair and
Beauty for enhancing the market growth to
different geographical regions in an improved
mode.
Threat
Due to the intense of rivalry and competition,
Mehr Hair and Beauty may undergoes with
several issues that influence its market
potentiality and sales growth among
competitors.
Porters Five Force Model

Threat of new entrants: Under this, new enterprise are require to follow huge legal
aspects that limit them to trade in UK industry. Hence, it has been signified that Mehr Hair and
Beauty has less threat of new entrants due to the procedure of its government legislation.
Threat of substitute: In this, there are various other hair and beauty companies that
make each consumers to get attracted towards other brands because of several reasons like price,
quality, technologies, maintenance of resources and many more. However, Mehr Hair and
Beauty threat of substitute is high.
Bargaining power of suppliers: The sector where Mehr and Hair Beauty function its
activities contains large number of suppliers which provide huge options for organisation to
maintain a long term relationship with them for the purpose of improving profit margin ratio.
Bargaining power of buyer: Due to the presence of several hair and beauty companies,
it increases the bargaining power of buyer for consuming the services in an trenchant mode.
However, proper allocation of resources enable them to explore its volume of sales in an
increased level (Eurich, Weiblen and Breitenmoser, 2014).
Rivalry among companies: In this, the level of rivalries and competition is in increase
manner that impact over its capability in gaining competition in a stipulated time period.
Ideas for action
Some of the recommendation which Mehr Hair and Beauty can implies that is described
below:
 The foremost measure that company can adopt is that they must adhere to all government
legislation, rules, regulation that help them to improve its overall performance and
proficiency ratio in an innovative style.
 Additionally, applying innovative technologies and novel ideas aid establishment to place
their brand in an aggressive as well as competent position in a desired time limit.
CONCLUSION
It has been summarised from the above explained report, adoption of proper technologies
and allocation of resources help organisation to cope up with current as well as emerging trend of
market in an prompt mode. However, delivering the high quality of service aid establishment to
enlarge its market share or size inn a impressive and productive style

REFERENCES
Books and Journals
Arasti, Z., Zandi, F. and Bahmani, N., 2014. Business failure factors in Iranian SMEs: Do
successful and unsuccessful entrepreneurs have different viewpoints?. Journal of
Global Entrepreneurship Research. 4(1). p.10.
Barba, F. C and et.al., 2016. A technical evaluation, performance analysis and risk assessment
of multiple novel oxy-turbine power cycles with complete CO2 capture. Journal of
cleaner production. 133. pp.971-985.
Belás, J and et.al., 2014. Business risks and the level of entrepreneurial optimism among SME
in the Czech and Slovak Republic. Journal of competitiveness.
Carraher, S. M., 2018. An examination of an instrument to measure Porter’s Five Forces Model.
In International Journal of Arts & Sciences Conference at Harvard University.
Eurich, M., Weiblen, T. and Breitenmoser, P., 2014. A six-step approach to business model
innovation. International Journal of Entrepreneurship and Innovation Management.
18(4). pp.330-348.
Harding, S., 2017. MBA management models. Routledge.
Indiatsy, C. M and et.al., 2014. The application of Porter’s five forces model on organization
performance: A case of cooperative bank of Kenya Ltd. European Journal of Business
and Management. 6(16). pp.75-85.
Kolios, A., Read, G. and Ioannou, A., 2016. Application of multi-criteria decision-making to risk
prioritisation in tidal energy developments. International Journal of Sustainable
Energy., 35(1). pp.59-74.
Saleem, M. A., 2017. The impact of socio-economic factors on small business success.
Geografia-Malaysian Journal of society and space. 8(1).
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Yashkova, E. V and et.al., 2016. Development of Innovative Business Model of Modern
Manager's Qualities. International Journal of Environmental and Science Education.
11(11). pp.4650-4659.