Business Decision Making: Strategic Analysis for Food for Friends

This report delves into the business decision-making process for 'Food for Friends,' a restaurant chain contemplating a new London location. It outlines the research methodology employed, which includes random sampling and questionnaire-based primary data collection. The analysis incorporates a trend line to project future growth and a pie chart to visualize customer preferences, particularly regarding the restaurant's environment. Key findings indicate customer satisfaction with the current environment and a preference for seaside locations. The report concludes that 'Food for Friends' should consider opening its new branch near the seaside to capitalize on customer preferences. Desklib provides access to similar solved assignments and study tools for students.

Business Decision Making
TASK 3.3

Table of Content
• Introduction
• Research Methodology
• Trend line
• Pie Chart
• Findings
• References

Introduction
This presentation is concerned to the restaurant; Food for
Friends. They are looking forward to open a new restaurant in the
city of London. For better decision about this they have to use
graphs and analyse the findings. With the use of public opinion
they can see better outcomes.

RESEARCH METHODOLOGY
 Random sampling can be defined as the process of selecting
sample which is used in this research.
 With the help of questionnaire primary data can be collected.
 Graphs and charts helps in better presenting the data and on the
other hand trend line help in estimating the growth which
restaurant can gain in future.

Pie Chart
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Environment

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Trend Line

Trend Line
 It has been found that most of the customers are happy from the
environment which they are getting in restaurant Food for
Friends.
 Both of the people prefer having food at the place where any
Restaurant is there near the seaside. So the Food for Friends
should open their new branch at seaside.

Melé, D., 2010. Practical wisdom in managerial decision
making. Journal of Management Development. 29(7/8). pp.637-
645.
Brynjolfsson, E., Hitt, L. M. and Kim, H. H., 2011. Strength in
numbers: How does data-driven decisionmaking affect firm
performance?.
References

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