Strategic Business Marketing Report: Social Media Strategies Analysis

This report delves into the realm of strategic business marketing, specifically focusing on the effective utilization of social media for brand promotion. It uses the case of Lou Dawgs restaurants, co-owned by Daryl D'Souza, as a prime example of successful social media integration. The report highlights D'Souza's insights from TEDx Talks, emphasizing the importance of brand consistency, customer engagement, and building an online community. It examines how platforms like Facebook, Instagram, and YouTube can be leveraged to enhance brand awareness, foster customer loyalty, and gain a competitive advantage. The report also discusses the significance of visual branding, authentic content, and targeted advertising to reach specific consumer demographics, supported by relevant academic references. The analysis emphasizes the need for consistent, engaging content and the use of web analytics to understand consumer preferences, ultimately offering actionable strategies for businesses aiming to enhance their social media presence and marketing effectiveness.

Running head: STRATEGIC BUSINESS MARKETING
STRATEGIC BUSINESS MARKETING
Name of the Student
Name of the University
Author Note

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Use social media to promote your business:
Daryl D'Souza, the co-owner of Lou Dawgs's restaurants and a marketing instructor at
Ryerson University, started the business with his co-owner Shaun Smith in the year 2009 in King
Street. In the TEDx Talks Daryl defined the power of a brand and shared how he promoted his
brand. He defined brand by emphasizing on social media. The brand is something that enables
one's business to be different or distinct from the others. He stated that the dining experience of
Lou Dawg's resembled the personality of Daryl and Shaun. The consistency and reliability in
transactions emerging between consumers and an organization demonstrates the conception of
brand equity. The consistency in transactions results in the brand loyalty amongst customer
based on the customer expectations. The brand loyalty elevates the rate of word of mouth and
increase the brand awareness (Youtube.com, 2013). The main focus of Lou Dawg's is to focus on
reliability and consistency. Brand sources the aspect of competitive advantages and can be
treated as significant asset for an organization. In his discussion, Daryl emphasized using real-
time connectivity like Tweeter, Facebook and YouTube that allows the organization to get
connected to a huge number of people in just a snap of the fingers. The evolution of telephones
into smartphones and the internet has made it able to communicate a personal focus globally
from anywhere at any time. Daryl suggests building a community online to share experiences
and feedback on real-time that allows the consumers to feel engaged and makes them more loyal.
The website of Lou Dawg's is prepared as stated by Daryl in the Ted Talk and focuses on Good
Food, Good People, Good Music and Good Time (Lou Dawgs, 2020). It is a very interactive
website with attractive images, an inspiring story, opportunities, activities and so on.
Instagram has recently emerged out as a very communicative and faster way of
communication. Facebook and Instagram are connected and these two means of communication

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make it able for any people to connect to anyone at ease. However, connecting people through
social media is not always easy. Social media will indeed make people open up a page, website
or community center, but at the same time, there must also be the reason why people will
subscribe to those pages and channels (Schivinski & Dabrowski, 2016). To brand business
through social media, the focus of the business should be designed attractively in the form of
pictures and messages. Attractive videos and offers should be posted regularly on the pages. The
use of web analytics must be done properly to learn about consumer tastes and preferences.
Advertisements are thereafter required to be promoted based on the target market's tastes and
preferences. Both Facebook and Instagram have the option to customize advertisements as per
age group, sex and locations. Attractive pictures and offers are to be promoted through those
options and this will enable reaching consumers specifically and increasing brand awareness in a
positive way (Lee, Har & Watkins, 2018). Visual branding, authenticity, engagement with the
audience, regular posts and contents ad befriending big brands helps in communicating the brand
better through social media.

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References
Lee, J. E., Hur, S., & Watkins, B. (2018). Visual communication of luxury fashion brands on
social media: effects of visual complexity and brand familiarity. Journal of Brand
Management, 25(5), 449-462.
(https://www.researchgate.net/publication/
322451788_Visual_communication_of_luxury_fashion_brands_on_social_media_effects
_of_visual_complexity_and_brand_familiarity)
Lou Dawgs. (2020). Lou Dawgs | We Serve Good Times. Retrieved 29 February 2020, from
http://loudawgs.com/
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
(https://www.tandfonline.com/doi/abs/10.1080/13527266.2013.871323)
Youtube.com (2013). TEDx Talks. Retrieved from https://www.youtube.com/watch?
v=nAwjeu4Y5h4