Strategic Business Model Canvas for Fun Limited Tour Operations

This document outlines the business model concept for Fun Limited, a tour operator company in the UK. It details the company's strategic management approach through the business model canvas, covering key aspects such as key partnerships (hotels, restaurants, social media, transport), key activities (marketing, sales, customization), value proposition (value-added services, destination travel, customizations), customer relationships (24/7 service, rewards, discounts), customer segmentation (travelers, corporates, researchers, students), key resources (brand name, affiliations, human resources), channels (telephone, social media), cost structures (rent, salaries, marketing), and revenue streams (membership fees, advertisements, sales). The document references relevant sources and provides a foundational understanding of Fun Limited's operational strategy.

Assignment 1: Individual Concept
Document
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Table of Contents
Business model concept...................................................................................................................3
References........................................................................................................................................6
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Business model concept
The business Concept may include the basic data and useful information about the product and
the services unique selling proposition and the demographic that provide opportunities to the
company to deal with the competitors.
It is developed by the owner and entrepreneur in order to accomplish the organizational goals
and objectives. The Fun limited will be the tour operator company that which would provide
product and services for the tourism in the UK. The owner of the Fun limited developed the
business concept in order to accomplish the goals and objectives of the project. The owner
developed the business model canvas which is considered as the strategic management in order
to develop the new products and the services and documenting the existing business model
(Strategyzer AG, 2018).
The business model canvas of the Fun limited is given below:
Key
Partners:
 Hotels and
restaurants
 Website
company
Activities:
 Customization
 Sales
 Marketing the
products
 Sales
Value proposition:
 Traveling to the
specific
destinations
 Value-added
services
Relationships:
 Rewards
 Personal
 Service 24*7
 Memberships
 discounts
Customer
segmentation:
 college and
school
students
 travellers
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 Social
media
 Transport
partners
 customization  cooperates
 researchers
Resources:
 Brand name
 Human
resources for
guiding
 Affiliations
 Unique
strategies
Channels:
 Social media
strategy
 Telephone
 Offices
 Email
Cost structures:
 Rent and salaries expenditure
 Developing the websites
 Boosting the post over the social media
 Sponsorship and marketing
 Offseason discount
Revenue streams:
 Membership fees
 Advertisements
 Fee for membership
 Sales
Key partners: The key partnership can be described as the system of the partners and the
suppliers in order to accomplish the business model effectively. Fun limited needs to optimize
the business model by involving the partnership in order to reduce the risks or acquire the
resources. The key partners of the Fun limited will be hotels and restaurants, partners in the
websites, social media partners and the transport partners.
Activities: The key activities of the Fun limited are marketing the products and services of the
company, make the sales and customization. These activities will support the company in getting
specialization in the specific field and maintain its stability.
Value proposition: The value proposition is the unique features in order to attract the customers.
The value proposition may involve the value-added services, travelling to specific destination
and customizations (Greenwald, 2012).
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Relationships: The Fun limited needs to maintain the good relations with the stakeholders,
customers through providing them 24*7 services, rewards, discounts and membership facilities.
Customer segmentation: The Fun limited tour company will focus on travellers, corporates,
researchers, college and schools students. So, the company will able to provide effective services
and products.
Resources: The resources that are used by the Fun limited to make the company stable in the
market for the longer period of time is the effective value of brand name, affiliations and human
resources for guiding the tourist.
Channels: The Fun limited will use a telephone and social media strategies for interacting and
communicating with the customers (Canvanizer, 2017).
Cost structures: The Company needs to invest more capital as there are certain constant
expenditures that will occur such as salary and rent expenditures, marketing, sponsorship and so
on.
Revenue streams: The Fun limited company can earn revenue through getting the fees of the
memberships, make advertisements and sales of the products and services.
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References
 Canvanizer, 2017. Create a new business model canvas [Online] Canvanizer, Available
at: https://canvanizer.com/new/business-model-canvas, [Accessed on: 28, January 2018].
 Greenwald, T., 2012. Business Model Canvas: A Simple Tool For Designing Innovative
Business Models. Forbes.
 Strategyzer AG, 2018. The Business Model Canvas [Online] Strategyzer AG, Available
at: https://strategyzer.com/canvas/business-model-canvas, [Accessed on: 28, January
2018].
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