HCT MGT3103 Strategic Business Plan Project: CESIM Simulation Analysis

This strategic business plan project requires students to apply course knowledge to the CESIM simulation, creating a 10-15 page report. The project, completed by groups of up to five, involves analyzing the company's performance over six years, considering market trends, competition, and strategic decisions. The report includes a company overview, market analysis, SWOT analysis with SMART objectives, marketing strategies, key performance indicators, and financial projections. Students must articulate their company's vision, current situation, and future plans. The project emphasizes the application of learned concepts to real-world scenarios, requiring students to make and reflect on strategic decisions within the simulation. The report must adhere to the provided rubric and include a student declaration of originality.

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Strategic Business Plan Project
This strategic business plan project is to enable students connect all their learning in the course with the CESIM simulation and
the application in the real world. The Project aims to engage students in learning activities where they will apply knowledge
gained during the course, and in so doing, work to achieve the learning outcomes.
a) This is a group project report by maximum 5 members.
b) You are required to prepare a 10-to-15-page strategic business plan for your organization based on CESIM.
Project Overview
This is a group strategic plan paper based on the simulation and all activities in the class. The report should start in week 5 at the
commencement of the simulation because it is expected that students will continue to work on the project and incorporate changes
made to the decision based on various factors and environmental changes.
Your Team’s Task
Your team is in charge of all decisions made by your company in the simulation. You will use this project to reflect on all decisions made
(previous years), and will make in subsequent years. Each week represent a year, it is therefore important you look at a long-term plan
using various changes your company will face in each market as well as the strategic moves made by your competitors. It is important
you clearly articulate where you are now, where you are going and also how you intend to meet your vision as a company.
Your presentation should be broken into these sections:
A) Background Information
Company overview – Name and Logo, various products and their factures and specifications, and any other information you feel you
need to provide. Please include your mission, vision and core values and key management staff and their responsibilities.
B) Current Situation and Trends
Detail information on the market, competition, macro and microenvironment, and trends, including size and growth rates for the overall
market and any key segments. Industry analysis, target customers, competitive analysis and advantage
C) Key Issues and Objectives
SWOT analysis for the organization and state how you intend to build on your strength, identify and pursue your opportunities, minimize
your threats and improve on your weakness. Please state 4 SMART objectives for 6 years. The objective should cover: marketing and
sales, production, research and development, finance and accounting.
D) Marketing Strategies/Action Plans
Detail steps and actions your team will take to meet each of the objectives for the 6 years. This should include what you have done in
previous years and your long-term plan and strategy for coming years. Also include overall strategy and operational tactics for each year
E) Key Performance Indicator
Develop various ratios on total sales, ROI and Profit analysis, and other ratios necessary to explain your projections for 6 years
F) Financial Projections
Financial statements for each year

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Plagiarism
Students are reminded that the following declaration should be included on any written submissions at HCT. it is assumed you have
agreed with the following declaration:
Student Declaration:
This assignment is entirely my own work except where I have duly acknowledged other sources in the text and listed those sources
at the end of the assignment; I have not previously submitted this work to the HCT; I understand that I may be orally examined on
my submission.
The report must be uploaded via SafeAssign as a single document and in full, including cover page, table of contents, main report
body, references, and any appendices. Marking will be based on the uploaded document. File names must be “Section
Number_Organisation name.docx”.

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MGT3103 – Assessment 3: Report Rubric and Feedback Sheet:
Page 2 of
4
ID: Student Names:
Report Contents Unacceptable
F
Minimum
requirements D
Satisfactory
C/C+
Significantly above
requirements B/B+
Outstanding
A-/A
Marks Awarded
Achievement that
does not meet
requirements for
course with normal
grading mode. Very
poor presentation.
Achievement that
minimally meets the
course
requirements but
may not meet the
GPA requirement.
Poor presentation.
Achievement that
satisfactorily meets
the course and GPA
requirements.
Average
presentation.
Achievement that is
significantly above
the course and GPA
requirements. Good
presentation
Achievement that is
outstanding
relative to the
course and GPA
requirements.
Excellent
presentation
Overview of the organization
/5
Background information on the market, competition, macro factors and trends.
/10
Background information on microenvironment factors and trends
/10
Size and growth rates for the overall market and any key segments.
/10
Industry analysis, target customers, competitive analysis and advantage
/10
SWOT analysis for the organization and state how you intend to build on your strength,
identify your opportunities, minimize your threats and improve on your weakness /10
4 objectives each for 6 years.
/15
Strategy and Action plans for 6 years
/15

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Various ratios on total sales, ROI and profit analysis, and other ratios for 6 years
/5
Financial statements for each year
/5
Structure, format and English language
/5
Total
/100
Page 3 of 4

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Assessment Guidelines
CATEGORY Unacceptable
F
Minimum requirements
D
Satisfactory
C/C+
Significantly above
requirements B/B+
Outstanding
A/A+
From Course Guide Achievement that
does not meet
requirements for
course with normal
grading mode.
Achievement that
minimally meets the
course requirements
but may not meet the
GPA requirement.
Achievement that
satisfactorily meets
the course and GPA
requirements
Achievement that is
significantly above the
course and GPA
requirements
Achievement that is
outstanding relative to
the course and GPA
requirements
General Guidance Errors so significant
that the work is not
passing quality
Significant errors,
information is unclear
or incorrect
Most information is
correct and well-
presented, with few
errors
Largely free of errors,
demonstrates critical
thought with well
explained coverage of
all topics.
Clear, well-explained,
error-free work
demonstrating critical
thinking, with clear
evidence of
independent work and
authentic
research.
Organization/Presentation of
information
Information is poorly
organized and
presented, lacks
structure formatting,
and presented out of
order.
Information is
disorganized and
poorly structured;
many paragraphs
presented out of
order.
Information is
organized in places
with adequate
structure; some
paragraphs presented
out of order. Average
presentation
Information is organized
with many well-
constructed sections;
many paragraphs
presented in a logical
order. Good
presentation
Information is very
organized with well-
constructed sections;
paragraphs are presented
in a logical order.
Excellent presentation
Breadth of Information Covers none of the
areas that should be
addressed.
Covers few of the
areas that should be
addressed.
Covers some of the
areas that should be
addressed.
Covers all of the areas
required to be
addressed.
Covers all areas that
required to be addressed
along with additional
independent analyses.
Quality of Information Includes irrelevant
explanations or
details, or has little to
no detail.
Basic and has
insufficient details.
Basic but has some
detail to support the
projects goals.
Advanced and has some
detail to support project
goals.
Insightful and thorough
analysis. Advanced and
detailed enough to
support project goals.

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