The Challenge of Change and Strategic Planning for Deseret News

This assignment analyzes the challenge of change, focusing on the Deseret News organization. It begins by acknowledging the rapid pace of change in the universe and its impact on businesses, emphasizing the need for leaders to understand and manage change effectively. The paper examines the challenges Deseret News faced, particularly the loss of advertising revenue due to the rise of digital publishing. It then outlines a best-case vision for the company over the next five years, considering both internal factors like customer behavior and culture, and external factors like economic conditions and competition. Conversely, the assignment also explores a worst-case scenario, highlighting the consequences of failing to innovate and develop a strategic plan. Finally, the assignment proposes a change management approach for Deseret News, emphasizing the importance of proactive strategies and the development of new commodities to influence consumer behavior. The conclusion stresses the need for a strategic approach to address both internal and external factors affecting the organization's performance.

The Challenge Of Change 1
THE CHALLENGE OF CHANGE
By (Student’s Name)
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The Challenge Of Change 2
THE CHALLENGE OF CHANGE
Introduction
In consideration of the fact that the Universe is now changing at high speed that requires
companies to understand the opportunity and need for change before their results of performance
begin declining. It is against this that it remains imperative to ascertain that leaders or managers
encounter difficulties in determining essential changes that need to be integrated within their
institutions, creating a strategic approach of attaining these changes, as well as manage the
change process, with the objective of attaining the desired outcomes (Konno, Nonaka and Ogilvy
2014).Without taking into account the element of change as well as adapting to new market
trends and needs which result from globalization, institutions are likely to encounter challenges
in effectively and efficiently attaining their performance. The purpose of this paper is to establish
how the Deseret News organization can consider the element of change in effectively attaining
its goals.
The Need for Change Management in the Company (Deseret News Company)
As detailed, between 2008 and 2010, the organization remains considered to have lost
approximately 30 percent of its display-ads in the market, including 70 percent of some of the
institutions classified revenues. This aspect remains accredited to the growing internet startups
that stricken the institutions advertising base and subscribers. In this case, it remains essential to
consider that the organization (Deseret News) mainly focused on local newspaper even with the
fluctuating environment that mostly embraced the features of digital publishing in the market.
This clearly demands the need for change management, a transformative approach that
could see this company incorporate who remain well conversant with the knowledge on this
digital publishing (Gilbert, Eyring and Foster 2012). As a result of this, the Deseret News

The Challenge Of Change 3
requires proper planning in attaining its goals. This aspect would necessitate the management of
the organization to forecast its upcoming performance in the industry.
Best Case Vision
Best case vision of Deseret News would take into consideration the organizations
environment that injects some of the strong forces that affect its performance. In this case, the
best case vision of Deseret over the next five years would consist of:
Internal Environment of Deseret News
The organization’s internal environment would include elements that expose its
weaknesses and strengths that include: a) the behaviors of the customers toward change, b) the
organization's culture as well as the mission statement, c) and leadership approaches.
It is vital to detail that the internal environment of Deseret News is different from that of
its rivals because its leadership appears detached from impulsive needs of the market.
External Environment of Deseret News
The external environments comprise of some elements that influence the activities of the
organization. These elements include a) Customer opinions, b) Economic conditions, c) and
competition from the rivals.
The external environments of the organization shall affect its decisions about creating
changes because the consumers are shifting to digital publishing.
Deseret News Organization Worst Case Vision
In establishing the worst case vision of Deseret, it is essential to know that failure in
executing change within a company has some substantial implication on the change as well as
the development process of the organization. Factors that would contribute to a worst case vision
are lack of innovation, and failure to develop a strategic plan.

The Challenge Of Change 4
In view of this, it remains imperative to make sure that the company is in a position to
integrate the best case vision. This can only be attained when companies incorporate managers
who understand the trends of the market.
Change Management Approach in the Company (Deseret)
Upon realization of the external and internal factors that affect the organization’s
performance, its leaders have an uphill duty of initiating processes towards institutional change.
In this case, the main important role in initiating proactive could be attained in the event the
companies’ managers establish new commodities that can create change in the behavior of the
consumer.
In conclusion, the organizations can only attain their desired outcomes when the
managers develop a strategic approach to curb the increasing external and internal factors that
affect their performance.

The Challenge Of Change 5
References
Gilbert, C., Eyring, M. and Foster, R.N., 2012. Two routes to resilience. Harvard
Business Review, 90(12), pp.65-73.
Konno, N., Nonaka, I. and Ogilvy, J., 2014. Scenario planning: the basics. World
Futures, 70(1), pp.28-43.