Strategic Change Management Report: Analyzing M&S Change Strategy

This report provides a comprehensive analysis of strategic change management within Marks & Spencer (M&S), a multinational retailer. It begins with an introduction to strategic change management and its importance for organizational success in a competitive market. The report then delves into the application of Kotter's 8-step change management model to M&S, developing a change management strategy. It examines the background of change within M&S, highlighting the need for urgency and the importance of a strong coalition. The report further analyzes M&S's mission, vision, and goals in the context of change management, emphasizing the need for clear communication and the removal of obstacles. It also addresses stakeholder considerations and the development of a strategic change plan. The report includes an evaluation of internal and external factors influencing change, and provides insights into creating an implementation plan for M&S to overcome resistance and achieve its goals. Finally, the report concludes with a summary of the key findings and recommendations for M&S's strategic change management initiatives.

Strategic Change Management
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2..........................................................................................................................................15
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
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INTRODUCTION
A strategic change management is based on the process or method for managing any kind of
change in a structured, thoughtful in better way to meet organizational goal and objective. The
change is an essential for contribution to thrive and meet the competition of industry
competitors. This documentation is based on the M&S, which is based on the major multination
retailer with headquarter in London, England. This company was specialises in selling their
clothes, home products and other kind of food items. M&S was found in 1884 by Marks and
Spencer as two partners. This report will discuss about the change management strategy,
considering the enterprise stakeholders. Furthermore, it will evaluate the internal and external
factors, identify vision, create implementation plan. This will help for eliminating any kind of
obstacles to manage the resistance.
TASK 1
Develop a change Management strategy and using 8-step model propose by Kotter
Change Management is a kind of structured and planned approach to move the M&S
from current state. M&S has responds to change in the business operations. There are different
way to change management model works. Kotter has been introduced the eight steps of model in
context of change and then implement suitable approach to achieve desirable goals.
According to the Kotter model, it enabled to make an effective plan that should help for
developing an appropriate stages, achievable and measurable change. In order to establish a
better coordination with different employees as quickly. The change must be depended on the
realistic, achievable and measurable (Annie, 2020). These are considered the important aspect to
relate with change management, individual people participate in M&S to achieve desirable
objective or goal of enterprise. By using change management strategy plan, it become easier to
determine any kind of affect and able to handle the entire business performance and efficiency in
global marketplace.
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Background of Change in M&S-
M&S is a leading brand in global marketplace but at certain place, it would require to do
change and improve overall business activities. in today’s world, companies are living in time of
change, indeed more innovative idea help for enhancing the organization. in past decade,
manager realized in the M&S without any change unable to gain more opportunities. In fact, it is
also completely reduce the current business position in society (Forto and Duby, 2020). Even if
enterprise indulges in change which may become consider too late to prevent business
performance.
M&S has been damaged because they have not properly change the business process. it is very
difficult for organization to handle complex situation or condition. M&S, after gaining a lot of
strong position, brand reputation but a small mistake will impact on the overall profitable rate.
The worst thing is that M&S were accompanied by evidence- there will be considered the
bad choice of women clothing, lack of resource. In this way, M&S has been confirmed that
needs to be resolve such kind of problems. This can possible when a dynamic leader in the
fashion field but M&S was never one of this things consider:
Strategic change management plan-
Strategic change is based on the movement of M&S away from its current state towards
desirable goal and objective. It helps for M&S to increase their competitive advantage. Change
management approach brings more congruence among business strategy structure and other kind
of HRM (Human resource management) system and environment or culture. Strategic change
will require the attention towards management to M&S in context of political, cultural as well as
technical aspects. Usually, Manager of M&S often select restructuring of enterprise in context of
implementation regarding strategic change. This will help for improving the entire performance
of enterprise in proper manner. in today’s world, it has rapidly increasingly the environment that
demands of potential consumer satisfaction. This will help for achieving the better quality
improvement, needs for enterprise to emphasize with overall business structure.
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Need of Urgency-
As per analysis, it has found that M&S needs a quick response towards change management
and lead in the market with a proper competitive skills. It is helping for company to make a
better decision regarding organizational growth and development. Now, identify the importance
of M&S in which suppose its toughest competitor such as ASDA and introduced as 10%
discounts. At that time, it is consider the challenging situation for M&S to retain their potential
consumers before conducting an urgent meeting. In order to implement suitable plan and change
entire strategy because of high competition action. Afterwards, it will support for M&S to gain
more profitability in marketplace.
One important decision is completely change the importance of braches and protect or
maintain the confidence level of consumers. In this way, it has been analysed as urgency call in
context of change management (Kang and et.al., 2020). Afterwards, it is also analysing their staff
members, who have learnt something about innovative and use their own skills in the business
change management plan. This will help for management to tale important decision.
Strong Coalition-
This is another important stage in term of implementation of change without any kind of
strong leadership. It means that M&S gain more profit without large investment within business
operational activities. in this way, Company will measure the importance of change management
without interruption of leader in daily basis. As per Kotter team, M&S can achieve success due
to change management strategy. Generally, company will consider three different points:
 Taking both positive and negative feedback from consumer side, identifying the progress
of leader.
 Measure the external audit and influence the manager on the employee performance in
the organization.
 Recruit and hire the strong leaders to implement various kind of change in the business
activities on urgent basis.
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Change Management in Mission, vision and Goals-
M&S has to perform the different practices which help for changing the current business
goals and objective. This is completely depends upon the need or requirement for enterprises. In
M&S, management team have done a proper internet audit and make sure that all staff members
are working towards change management. It is helping to improve overall business abilities. As
per model, in case of change in the M&S goals and mission where they have remembers about
new approach. In this way, every staff members are implemented new approach in business
operational activities (Lugonja, 2020). Afterwards, it can easily fulfil all essential need and
requirement for potential consumers. M&S has been conducted meeting discussion for
employees to interact regarding the current business project. In this way, every staff members
have been identified the progress of M&S.
Furthermore, Mission, vision regarding the change management within M&S. it depends
upon the statement of both mission or vision which will give a better workforce as real boost. If
M&S is looking to change their mission statement on the basis current demand, preference of
potential consumers. Sometimes, it provide the better advantage or benefits to improve overall
business performance. Different staff members are participated in the process of change
management and then putting more efforts to gain more idea, assumptions. Therefore, it can
easily handle the current business processes in proper manner.
The mission statement and vision statement are defining the overall idea about the
business change management. Every employees have been maintained more values and beliefs.
That is very important for M&S to gain more opportunities in global marketplace. A vision
statement of M&S can represent as communicates as business goals and ambitions. It also
intended to draw encouragement and motivating for individual people to understand the
importance of vision in term of business growth or development (Mulyadi, Basri and Takaya,
2020). At certain level, organizational mission, vision should become aspirational and likely to
change over time. The primary reason for changing the mission statement where demand or need
of consumer will be changing. Therefore, it is important for M&S to review all essential
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statements on regular basis. During the organization change, Mission and vision statement plays
important role to clearly represent as employee engagement increases. This can help for
individual people to understand the perception for M&S, make an effective plan to their own
values, beliefs and shaped by new business culture or environment.
Regular Discussion, Communication of vision and mission-
As per analysis, M&S has been considered the particular vision, mission in which define
the overall business goals and objective. In M&S, management is needed to do practice of
remembering the common vision or mission among their potential staff members. Therefore,
every staff members have performed the duties, responsibilities to handle any kind of changes
within business activities (Wentworth, Behson and Kelley, 2020). The primary mission of M&S
is to establish a better communication with different stakeholder either internal as well as
external manner. in this way, it will setup specific values on belief, assumption towards
organization. This is the best way to convey a strong relationship with members and relevant
stakeholders.
In context of communication, M&S has been used the different tool and technique such
as flow chart or process map. This will help for representing ongoing process and represent into
visualise format. In this way, it is useful for employee to understand the current business
processes. With the help of process map, it also analysed the stage of change management and
flow chart may help to represent current state of M&S processes. Generally, M&S can process
map or flow chart for purpose of communication vision and mission. This will help for including
process chart to provide the brief idea about the current business operations and functions. That’s
why, M&S is mainly focused on the different tool or technique that help for providing overall
business processes.
Remove obstacles-
Generally, Kotter model will be representing the need of urgency and start with concern
about any obstacle in reviewing process. Thus, it can be removed on the urgent basis. M&S will
examine the different kind of obstacles such as Job Loss, poor timing, lack of trust, poor
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management and engagement. Resistance or effectively implement change. These are considered
the potential obstacles that needs to be removed or eliminate effectively. in M&S, the common
challenge face by project manager due to stakeholder resistance. It is always influence other
people regarding the management for current business project. However, it is not so much about
stakeholders but also rather about incorporating and orchestrating them into specific project
setting.
M&S has been implementing the suitable strategies to eliminate different obstacles in the
organization.
Organizational transformation- in today’s world, change management is consider the
constant process that surrounds us. In M&S, it is very difficult for manager to manage and
upsetting the different tasks. When striving for successful innovative transformation in the
organization (Wolf-Bye, 2021). So as require to consider better perceptions of initiating change,
implementing and being impacted by it. Sometimes, it including the modern technique to
manage the resistance of change more effectively and efficiently.
Creating collaborative teams- it is important to identify certain kind of obstacle and them
making as high performance teams. This will help for managing or controlling overall M&S
performance. Generally, M&S has established as modern enterprise with hierarchical structures,
high impact teams, agile and themselves structured. This will provide the better advantage,
benefits from individual specialization without regard for business improvement. Even through
different team members are designed to increase overall business flexibility in constantly while
changing the environment.
M&S overcoming the resistance to change in the business and constantly battle in current
market environment (Forto and Duby, 2020). The reason for resistance to change in the
organization because it help to eliminate misunderstanding between staff members, improve self-
interest, low tolerance for change. These are important reason for handling the complex business
activities.
Stakeholder for developing a strategy change in M&S-
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In M&S, different stakeholders are established a direct interest with business operation
and function. Sometimes, it may be represented as harmful to M&S if they are not properly
develop or create a policy. It is very difficult to handle the coordination or communication
between different stakeholders. Company is focused on the efficient strategic plan which provide
the right direction. Each and every stakeholders such as employee, consumers, who are showing
interest towards change management strategy and also resist change.
Resistance to change-
In M&S, Responses to the enterprise change which become consider the great initiative
towards change management within organization but it is not different. At initial stage, M&S is
mainly focused on the adoption of small proportion towards the business condition. it is better
way to change something innovative (Wentworth, Behson and Kelley, 2020). There are wide
range of behaviour results from normal distribution which become consider as important
phenomenon to develop more understanding towards organizational change management.
The primary aim is to adopt the first as develop their better support and use their
influence to speed up the organizational change. Sometimes, it is also reflects on the certain
impact of business position. Furthermore, it should be performed the effective strategies by
leader in change transformation. It influence the employees towards commitment and interest
regarding the business improvement.
Short term Wins-
In M&S, Management teams while remembering the specific vision, mission among staff
members. They should have represented as appreciate every kind of efforts within organization.
Therefore, it will help to achieve desirable goal and targets. Company needs to be motivated or
inspired the staff members towards organizational objectives. Short-term goal or win is
completely depends on the current business situation and condition. Afterwards, it will decide to
implement appropriate management practices to improve the overall business performance and
efficiency.
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A short term win is basically defined as organizational improvement that can implement
suitable strategic plan to implement within 6- 18 months. It is significantly improve the overall
organizational improvement. Usually, M&S must meet the different criteria of a short term win
such as clearly related to the change efforts. A short term win is necessary part for M&S to
prevent any kind of loss in the business and keep engaged with stakeholders at workplace. In
reality, M&S has been implementing the major change through change management model but it
takes some times (Wentworth, Behson and Kelley, 2020). Moreover, it is providing the better
guidance in use of short term win and then eliminate any discouragement with slow pace of
implement organizational changes.
As per analysis, it has been identified the short term wins:-M&S is to restore sustainable
and profitable growth. However, it is becoming as new landscape, identify the potential
consumer who never be same again. It ensure that M&S has completely change the better good
services.
Build the Change Continuously-
It is the important step that M&S need to be productive and continuously manage or
control the change at certain level. Afterwards, it would require to analyse the current market
situation or condition. Marks and Spencer has been examined the pressure to change their
external economic factor. The reason for change is to consider necessary initiate and implement
change which being driven by management team.
For build the continuously change, M&S has invested time and efforts to identify the
problem of individual people. Afterwards, it applied the golden rules and regulation of treating
others. At that time, an effective leadership style for manager that will support for M&S to
engage with different stakeholder (Forto and Duby, 2020). Without strong leadership, it is not
possible to build a change in the business activities.
A leadership can longer to be the specific domain of few enterprise- all staff members
are responsible to handle the different tasks and achieve desirable goal or objective. Especially,
when change must occurs in M&S. it should consider the different belief, assumption towards
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leadership. This can help to spread decision-making responsibilities. These are continuously
inspiring the employees to performance change management roles in the organization. Managers
of M&S is always trying to develop confidence level and belief on the leadership. Therefore, it is
helping to establish a better mutual level trust between staff members and management. Thus, it
is continuously implementing change management in the organization.
Marks and Spencer has been clearly articulate the specific vision that need to be changed,
identify the purpose of change in business to eliminate or remove complicated problems.
Therefore, it is important for organization to improve more understanding towards change
management approach and response of individual people for developing a strong leadership.
Relation with business culture-
Marks and spencer has been followed as customer drive culture, influence employees
towards desirable organizational goal and objective. Customer drive culture is exits in
everywhere, which make a real efforts to improve customer service, market research. Therefore,
M&S has been trying to update the modern technology in e-commerce. This will help for
developing as positive business culture where staff members can establish a communication with
other people. in order to share the greater opportunity in context of change management. M&S is
always create as dynamic environment where business is looking to change at any certain level.
For building a relation with business culture or environment, leadership style plays
important role in which influencing activities of organised group. Afterwards, it will be putting
more efforts to setup goals. An effective leadership can appear as critical determinants in context
of organizational effectiveness. The management style of M&S is trying to build an effective
relational with change management. this can possible through management style that will adopt
by leaders. Afterwards, it will be influence in the important business decision, even though it is
made by leader in M&S.
The culture of M&S is basically used to improve the best way to work towards meeting
all necessary objectives. This can support for establishing a strong brand position in marketplace.
In M&S, employees might have feel that they can do work together to achieve their desirable
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targets and increase sales. A healthy working environment is always influence staff members to
put extra efforts towards business growth and development.
Marks and spencer can do everything possible aspect to change the current business
environment. Sometimes, it is also taking positive response from individual people in order to
demonstrate with string leadership, build a trust or loyalty. This can help to create or develop as
positive environment in which enable the organizational success.
A relation with M&S culture, it would require for eliminating or removing barrier which
has been created at the time of short term wins. As if now, it is an essential part for M&S to
change the need of internal environment or culture. M&S has been adopted the modern
technique and management style. That’s will continuously change and always remind the staff
member to give their better suggestions on the short term goals. Sometimes, the opinion or view
point regarding the business able to act more quickly, fast towards change management strategic
plan.
Change in M&S-
According to the recent study, it has been found that M&S having a low level of sales
because of most expenses related different product as well as service. M&S has been tried to
implement suitable strategy which make improve the overall business process. Before
implementation of change management. It is an essential aspect to measure advantage, benefits
of key stakeholders (Forto and Duby, 2020).
Initially, it has been examined that 1200 people attract towards website of M&S, who would
give the most productive idea in order to protect or secure environment.
Need for change in the specific areas-
As per analysed that identified the reason where change occurs by advertising the different
product as well as service. That’s why, M&S has been focused on the organizational goal and
mission to increase a product line.
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