Strategic Analysis of Coca-Cola Company - MBA600 Assessment

This presentation provides a strategic analysis of the Coca-Cola Company, examining its internal and external environments, competitive advantages, strengths, and weaknesses. The analysis begins with a market overview, emphasizing the importance of monitoring internal and external factors. The presentation then provides an overview of Coca-Cola, its products, and its main competitor. The internal environment, including production, organization, supply chain, and communication, is discussed. Competitive advantages such as brand loyalty and advertising strategies are highlighted. The external environment, including customer attitudes, economic conditions, and demographics, is also analyzed. Strengths, like brand identity and social media marketing, are identified alongside weaknesses such as health concerns. The presentation also explores future sustainability initiatives, strategic opportunities, and related risks. The conclusion summarizes the company's marketing success and suggests potential areas for expansion, such as food-related ventures.

Coca-Cola Company
Name
Institution
Date

Scope of the Presentation
The presentation uses Coca-Cola Company as
a case study to explain;
 Internal and external environment issues
affecting the business
 Competitive market advantage
 Weaknesses and Strengths
 Recommendations for improvements

Introduction
Market analysis-
- Is a business strategy that involves the
monitoring the internal and external
environment of a business.
Importance:
- Watching external and internal factors
influencing the success of a business (Gaile-
Sarkane, 2011)

Overview of the Organization
Company name: Coca-Cola
Year: 1886
Main Competitor: Pepsi
Products are in two categories
- Sparkling beverages
Water
Juice drinks
Sport drinks
Energy drinks and coffee
- Nonalcoholic beverages:
sprite, diet coke, fanta, and coca-cola (Regassa &
Corradino, 2011)

Internal EnvironmentIs mostly contained
in its management.
These include;
 effectiveness in the
production procedure
 proper organization
skills
 Effective supply
chain procedures
 effective
communication
networks:

Competitive Advantage
The loyalty and brand image
- makes it difficult for new competitors
Adopts expensive advertising strategy
 Has a record of heavy advertising leading to
the high brand equity and loyalty
Impact: The strategy limits the possibility of
a new competitor into the market

External Environment
The keenly monitored external aspects
comprise of;
customer attitudes- good customer attitude
towards its products (Regassa & Corradino,
2011).
 instabilities in the economy -
demographic patterns.
Impact- It may affect the customers
reception

Strengths
The strengths of the
business lies on;
 Strong brand
identity
 Strong customer
loyalty
 Effective social
media marketing (
Njanja, Pellisier, &
Ogutu, 2011)

Weaknesses
Health Concerns
 Most of its products have got high sugar
content while customers are more concerned
with their sugar consumptions due to
diabetes
One product niche
- Concentrates on soft drinks when it has
opportunity to accompany the product with
food beverages like cakes to go with the drinks

Future Sustainability
It future
sustainability is
focused on;
Water stewardship
Proper packaging
Agriculture
Energy and
climate (Regassa
& Corradino,
2011)

Cont..

Strategic Opportunities
Open chances for product diversity
 The business can venture into snacks to go
with the soft drinks (Regassa & Corradino,
2011)
 This will increase its service value and reduce
competition from cafes like Starbucks
Exploring on untouched niches like healthy
food spices
- The strategy will expand its profitability from
only focusing on soft drinks