Strategic Communication Plan for Addison Lee: UK Market Analysis

This report outlines the development of a comprehensive communication plan for Addison Lee, a private hire company operating in the UK with a substantial sales revenue. The plan focuses on both internal and external stakeholders to enhance engagement, improve decision-making, and increase sales and profits. Key steps include identifying the purpose of the communication plan, defining target audiences, designing effective messages, considering available resources and communication channels, and planning for potential obstacles. The strategy also involves creating an action plan for implementation and continuous monitoring to adapt to the dynamic market environment, ensuring effective communication and achievement of business objectives. This document is available on Desklib, a platform providing study tools and resources for students.

Develop a communication plan
INTRODUCTION
Marketing plays a very role in growth and success of business
entities. It helps a company to grow and diversify in target
market; but it is essential for managers to have an effective
communication at workplace for implementation of any business
strategy. This will be also helpful for them to know customers
needs and wants and also managing a healthy public relations
with them. Apart from this, the present report is based upon
Addison Lee; which is one of a private hire company in United
Kingdom. Currently it is being operated in all over UK market by
having sales revenue of £900m. There is will be described a
communication plan and develop a communication campaign.
The communication plan of business entities should be developed
in order to achieve success in target market. In Addison Lee the
plan have to be created for internal as well as external
stakeholders of the company so as to interact them in an effective
manner. It will be assistive in increasing firm’s profit and sales.
Apart from this, the main motive of communication is to
exchange and transmit information which can improve managers’
day to day business decisions. There are several stakeholders of a
company which are connected with it in direct as well as indirect
manner. Employees, customers, decision makers, managers, team
leaders, politicians etc. are the main stakeholders of a firm. Its
main motive is to raise awareness about products and services of
business entity.
Plan and design the message – Afterwards, the messages the message
should be created which he or she wants to deliver. In this course of
action, the message or information have to be very clear and easily to
understand for every; it is not being able to able to hurt anyone’s
feelings, values, morals and beliefs.
Considering various resources – In this stage, managers have to
determine all resources as well as communication channels through
which messages are delivered to their target customers. There are
several communication channels, such as- poster, social media, internet,
television, radio, internet, text messages. It helps people as they get
more information about product and services and know their benefits.
Plan for obstacles – Apart from this, managers also have to develop a
plan through which they can face all issues and challenges which are
come in between implementation of communication plan. There are so
many barriers or factors could occur in this plan which creates conflicts
and issues among staff members. In order to deal with this situation in
an effective manner and smoothly completion of all activities, managers
have to execute a plan at workplace.
Develop a communication strategy – An impressive communication
strategy should be created which refers that how a company will be
connected with media and other stakeholders in order to spread its
message. Along with this, there are certain promotional and advertising
tools which help managers to connect with their target customers.
Create an action plan – An action plan is assistive for implementation of
all necessary changes in a communication plan. Due to dynamic nature
of environment, decision makers need to timely upgrade their
communication strategy in order to get maximum benefit from target
market.
Implementation of the communication plan – At last, the overall
communication plan should have to be regulated within workplace for
accomplishing desired goals and objectives. But it is essential for
managers to timely monitor the progress of communication plan.
Below mentioned certain steps of communication
plan
Identify the purpose of communication plan – The first step
behind communication plan of an individual is to determine the
main purpose of communication plan for which it is going to be
developed. Along with this, it helps managers to get more
information about customers’ needs and wants. An
communication plan can be related with these aspects, such are-
announcing events, brand promotion, to know competitors
marketing strategies, maintain healthy public relations etc.,
Identify target audiences – In second stage, managers’ needs to
find out the main target audiences for which communication plan
is evolved. For example- the prime objective of communication is
to managing positive customers’ relationships. In this perspective,
managers need to full potential on customers by conducting
various activities, i.e. marketing research.
Therefore, managers are required to implement crucial communication
so as to interact with their target audiences in an effective manner. This
will be also helpful for them to increase their sales and profits.