Strategic Communication in Society: Article Analysis Essay

This essay examines the critical relationship between strategic management and public relations within organizations. It analyzes five articles that explore how effective communication shapes a company's brand and reputation. The essay delves into key concepts like strategic communication, situational theory of publics, and the role of public relations as a strategic management function. It highlights the importance of aligning actions with words, managing stakeholder relationships, and integrating public relations into strategic decision-making processes. The analysis covers the impact of communication on organizational goodwill, problem-solving, and conflict management, ultimately concluding that a strong connection between strategic management and public relations is vital for organizational success in the competitive global market. The essay emphasizes the significance of communication in governance, stakeholder relations, and overall performance.

Running head: STRATEGIC COMMUNICATION IN SOCIETY
STRATEGIC COMMUNICATION IN SOCIETY
Name of the Student
Name of the University
Author Note

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Introduction
The strategic management within an organization refers to the formulation of the main
goals as well as the initiatives that have been undertaken by the organizational management for
dealing with the consideration of the various resources of the company. The strategic
management also encompasses the factors that are related to the implementation of these goals
and the initiatives that have been proposed by the management of the organization (Zerfass et al.
2018). The organizational management is observed to be taking the decision on behalf of the
several stakeholders of the organization, especially the owners of the concerned business
organization. The strategic management of the organization further involves an analysis of both
the internal as well as the external environment of the organization. The following essay attempts
at the summarization of five articles that discuss the relationship between public relations and
strategic management of a certain business organization.
Article 1
Grunig and Kim (2011) in the article entitled “Actions speak louder than words: How a
strategic management approach to public relations can shape a company’s brand and
reputation through relationships” attempts to deal with the various matters that pertain to the
communication that is observed to be taking place within the given organization. The article
tends to deal with the matters that pertain to the communication within the organizations that are
operational within the given market. The authors tend to discuss the fact that the differences that
are existent within the words, the promises on the behalf of the concerned management might
end up in the discrepancies within the given company. The concerned communicational channels
and the matters that are to be communicated tend to discuss the matters that pertain to the
differences in the handling of the various areas that are included within the areas of marketing,

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the advertising of the products that are related to the company and the public relations that are
maintained within the concerned company. The concerned organizations that have been
operating in the various markets all over the world tend to deal with the matters that pertain to
the repetitive actions within the concerned industry. This might relate to the reduction of the
uncertainty within the organization. The public relations that are maintained within an
organization tend to help in the matters that are related to the reputation of the concerned
organization. The public relations within the company affects the goodwill of the business
organization through the contribution to the governance within the organization as well as by
maintaining the relations with the concerned stakeholders.
Article 2
Grunig (2013) in the article entitled “Furnishing the Edifice: Ongoing Research on
Public Relations as a Strategic Management Function” tends to deal with the concept of the
public relations as one of the matters that pertain to the various strategic management functions
that are undertaken by the concerned organization. The concerned organizations that have been
operating in the various markets all over the world tend to deal with the matters that pertain to
the repetitive actions within the concerned industry. This might relate to the reduction of the
uncertainty within the organization. The public relations that are maintained within an
organization tend to help in the matters that are related to the goodwill of the business
organization in discussion. The public relations within the company affect the reputation of the
company through the contribution to the governance within the organization as well as by
maintaining the relations with the concerned stakeholders. The public relation professionals
within the organization might be encouraged to be involved in the matters that pertain to the
strategic decisions that need to be undertaken by the concerned organization. The author of the

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article has based the research on the matters that pertained to the scanning of the various
environmental issues. The article had also taken into consideration the other factors that pertain
to the empowerment of the department of public relations that are maintained within the
organization.
Article 3
Hallahan et al. (2007) in the article “Defining strategic communication” tends to discuss
the matters that pertain to the strategic communications that are undertaken by the concerned
organization. The author suggests that the strategic communication within an organization tend
to relate to the various communications that might help in the matters that pertain to the
fulfillment of the mission in compliance with the vision of the company. The concerned
communicational channels and the matters that are to be communicated tend to discuss the
matters that pertain to the differences in the handling of the various areas that are included within
the areas of marketing, the advertising of the products that are related to the company and the
public relations that are maintained within the concerned company. The various disciplines that
are taken into consideration by the concerned business organization tend to relate to the factors
that are related to the management of the organization, the various activities that are related to
the marketing of the various products and the services that are extended by the company, the
advertising of the services and the products and the services that are extended by the concerned
organization. The concerned author tends to discuss the matters that pertained to the
communication with the various stakeholders of the organization, thereby involving them in the
matters that pertain to the various strategic communications that have been undertaken by the
organization.
Article 4

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Kim and Grunig (2011) in the article entitled “Problem solving and communicative
action: A situational theory of problem solving” attempts a discussion on the matters that pertain
to the situational theory that is involved in the matters that are related to the solution of the
various problems that might arise within the given organization. The authors tend to discuss that
the situational theory that is involved in the matters that are related to the solution of the various
problems that might arise is a part of the situational theory that is implemented within the dealing
with the public. The authors tend to throw light on the matters that are related to the conditions
wherein the people feel the necessity to communicate with each other. The situational theory of
publics tends to discuss the matters that pertain to the communicational behavior and the
decision-making ability within the concerned individual. The authors of the article tend to
discuss the matters that pertain to the communication of the various decisions that are related to
the changes in the company in regards to the various stakeholders of the company in discussion.
The communication might thus affect the matters that pertain to the overall performance of the
organization. The authors of the article tend to discuss the three different variables that deal with
the explanation as well as the prediction of the matters that pertain to the various behavioral
patterns that are depicted by the concerned company.
Article 5
Plowman (2005) in the article entitled “Conflict, strategic management, and public
relations” attempts a discussion on the contribution of the public relations within the field of the
strategic management that is present within the organization. The public relations that are
maintained within an organization tend to help in the matters that pertain to the goodwill of the
concerned organization. The public relations within the company affect the goodwill of the
company through the contribution to the governance within the organization as well as by

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maintaining the relations with the concerned stakeholders. The author tends to discuss the
matters that are related to the discrepancies as well as the multiple factors that are related to the
discipline of public relations that are maintained within the business organization. The concerned
communicational channels and the matters that are to be communicated tend to discuss the
matters that pertain to the differences in the handling of the various areas that are included within
the areas of marketing, the advertising of the products that are related to the company and the
public relations that are maintained within the concerned company. The various disciplines that
are taken into consideration by the concerned business organization tend to relate to the factors
that are related to the organizational management. The department of public relations of the
organization further consider the various activities related to the marketing of the various
products and the services that are extended by the company, the advertising of the services and
the products and the services that are extended by the concerned organization.
Conclusion
Thus, from the above discussion, it might be concluded that there exists a deep and
engaging relation between the strategic management of the business organization and the public
relations that are maintained within the organization. The public relations that are maintained
within an organization tend to help in the matters that pertain to the organizational goodwill. The
public relations within the company affect the goodwill of the company through the contribution
to the governance within the organization as well as by maintaining the relations with the
concerned stakeholders. The strategic management within the organization takes into
consideration the various factors that are related to the advertising of the products as well as the
maintenance of the proper relationship with the stakeholders of the business organization for the

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improvement the overall performance of the business organization within the concerned industry
as well as the global market at large.

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References
Grunig, J.E. and Kim, J.N., 2011. Actions speak louder than words: How a strategic management
approach to public relations can shape a company’s brand and reputation through
relationships. Insight Train, 1(1), pp.36-51.
Grunig, J.E., 2013. Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic
Management Function. In Public Relations and Communication Management (pp. 41-66).
Routledge.
Hallahan, K., Holtzhausen, D., Van Ruler, B., Verčič, D. and Sriramesh, K., 2007. Defining
strategic communication. International journal of strategic communication, 1(1), pp.3-35.
Kim, J.N. and Grunig, J.E., 2011. Problem solving and communicative action: A situational
theory of problem solving. Journal of Communication, 61(1), pp.120-149.
Plowman, K.D., 2005. Conflict, strategic management, and public relations. Public relations
review, 31(1), pp.131-138.
Zerfass, A., Verčič, D., Nothhaft, H. and Werder, K.P., 2018. Strategic communication: Defining
the field and its contribution to research and practice. International Journal of Strategic
Communication, 12(4), pp.487-505.