Reviewing Strategic Communication in the C-Suite: Key Strategies

This article review focuses on strategic communication strategies used by C-suite executives, particularly how these strategies have transformed with the introduction of elements like speech writing and social media. It critically evaluates the role of communication in understanding employee min...Read More

Running head: MANAGEMENT COMMUNICATION
Article review on Management Communication
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MANAGEMENT COMMUNICATION
Source: Argenti, P.A., 2017. Strategic communication in the c-suite. International
Journal of Business Communication, 54(2), pp.146-160
Summary
The main aspect of this article is to explore the strategies used by C-suite executives
for conducting corporate communications. Transformations in the communication strategies
forms an essential element in this exploration. These transformations consist of the varying
and wide-ranging viewpoints of the leaders regarding the strategic communication (Argenti,
P.A., 2017). Typical evidence of this lies in the introduction of speech writing and social
media. The article attempts to enhance the clarity of the readers regarding the strategies,
which have been undertaken by the C suite executives for gaining an understanding into the
big data and its analysis. The main focus of the article is to excavate the strategies used by C-
suite executives for conducting corporate communication in the 21st century.
Critical evaluation
Communication is an essential component for gaining an insight into the mindset of
the employees. Discussions and open forums relates with the common aspect of
communication, where the information reaches from the sender to the receiver through the
help of some medium. In workplace, the common forms of communication are oral, written,
emails and social media among others. According to Argenti (2017), owing to the
competitive ambience of the market, the corporate executives adopt strategic approach, which
helps in aligning the practices with that of the identified and the specified objectives. This
alignment is assistance towards enhancing the organizational culture. Here, comparison can
be established with the article, Reputation management: The key to successful public
relations and corporate communication. With reputation, the aspect of media relations can be

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correlated. This is because, communication improves the relationship between the executives
and the clients (Doorley and Garcia 2015).
According to Neill (2015), C-suite communication is coveted in terms of the power,
which the executives expose for influencing the stakeholders and shareholders. Inclusion of
the corporate communication within the business activities is a planned and reasoned
approach towards enhancing the reputation. Involving the employees in the decision-making
process enhances the culture of the companies and organizations. Support from CEOs helps
in preparing strategies for improving the communications with the employees. Typical
evidence of this lies in training, which briefs the employees about the latest modifications
within the communicative measures.
Mention can also be made of the transformation within the roles and responsibilities
of the personnel. If the managers take the responsibility of taking communicative classes for
the employees, their communication skills would be upgraded (Svejenova et al. 2017). For
this, meetings needs to be conducted with the higher officials. These meetings and
discussions would be a best organizational practice.
Conclusion
The managers need to ensure that effective strategies are developed for improving the
communication skills of the employees. Within this, focus needs to be laid on the introducing
communicative trainings for the employees. Inclusion of speech writing, oral practical
communication skills and proficiency with the dynamics of social media yields effective
results. This is in terms of improving the communication with the stakeholders and
shareholders.

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References
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, 54(2), pp.146-160
Doorley, J. and Garcia, H.F., 2015. Reputation management: The key to successful public
relations and corporate communication. Routledge.
Neill, M.S., 2015. Beyond the c-suite: corporate communications’ power and
influence. Journal of Communication Management, 19(2), pp.118-132.
Svejenova, S., Alvarez, J.L., Mazza, C., Meyer, R., Krücken, G. and Walgenbach, P., 2017.
Changing the C-suite: new chief officer roles as strategic responses to institutional
complexity. New Themes in Institutional Analysis: Topics and Issues from European
Research, p.135.