Strategic Communication Report: Media's Impact on Stanbic Bank Ghana

This report delves into the realm of strategic communication, specifically examining its application within Stanbic Bank Ghana. The study explores the significance of various media channels, both domestic, national, and international, and their influence on partners and stakeholders. It analyzes the challenges and pressures faced by media outlets in reporting activities, evaluating how organizations can leverage media constraints and time-sensitive requirements to foster positive outcomes. The report also assesses the interplay between news, public opinion, stakeholder perspectives, and inter-organizational policies and strategies. Furthermore, it evaluates the impact of global news media, proposing innovative methods for its utilization to benefit inter-organizational policy and strategy within the context of Stanbic Bank Ghana's operations, including commercial, retail, and asset management services. The report also touches upon the influence of political and social factors on company policies.

STRATEGIC
COMMUNICATION
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Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Relevant domestic, national and international media. .........................................................1
1.2 Importance of media in influencing partners........................................................................2
TASK 2............................................................................................................................................3
2.1 Challenges and pressure faced by the media in order report the activities...........................3
2.2 How to exploit the media’s constraints and time-critical requirements to promote a
positive outcome.........................................................................................................................5
2.3 evaluate the inter-reaction between news, public and stakeholder opinion and inter
organisational policy and strategy...............................................................................................6
2.4 Evaluate the impact of global news media, and propose innovative methods of utilising
this to the benefit of the inter- organisational policy and strategy..............................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Strategic communication is use as single term for many activities of discipline that
include public relation, advertising and management communication. In current time strategic
communication is more seen as or recognised as subfield within the field of communication. It
evaluates the capacity of organisation which include both corporate and non profit organisation.
It focuses on the engagement of firm in purposeful communication. The focus of this strategy is
laid on the strategies rather than tactics, it depends upon communication so that better
understanding can be settled. The current report has taken Staanbic Bank Ghana Ltd. Into
account. Stanbic bank is a division of standard bank group of Africa. The bank provide tehir
service sin Commercial banking, retail banking, asset management etc. In current time the bank
was able to secured the financing that was worth more than $3 billion. The report will provide
detail study on the role of strategic communication and how itr can impact the functioning of
cited firm. Different type of media along with its influence has been discussed along with the
influence of pressure groups on inter organisational policy has also been mentioned.
Task 1
1.1 Relevant domestic, national and international media.
Strategic communication has become important part of today's world. It helps in proper
management of different communication activity which have become more and more complex
with development of digital and technological world. This complication in challenge the capacity
of organisation in engaging in long term strategic planning. Strategic communication is a
channel through which organisation provide various services to various nations and media role
is also important in supporting there services. THE company providing services under various
field such as commercial, retail and asset management and attract down more and more people
towards it. Other than that it also provides down various other services such as foreign
exchnnge, drafts, documentary , executive banking services and so on. Large and large people
availed down the facility of such services which provide by organisations. The innumerable
transactions can be done every day and it attracts more and more people towards it. The media
role is also increased in such field and due to transparency and media role it attracts down more
and more stakeholders towards it and due to stakeholder engagement the company rapidly done
its activities and media conducting promotional work time to time so that the other peoples who
are not made aware of it ,they also get information regarding the company and its activities and

that all factors made a positive impact on company and also increase its value. The strategic
communication plays an important role not domestically but nationally and internationally too.
The cited business conduct down various activities and programs in field related to rural
development. The motive behind to conduct down such activities is that the growth and
development, generating employment opportunities, increasing education facilities and
improving the living standards of people and also contributing time to time under CSR activities
and these certain things helps down an organisation under rapid growth and development and
also attracts down the stakeholders.
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1.2 Importance of media in influencing partners.
The social media plays very effective role in order to do have promotion of the product in
market. With the help of this kind of services the firm is able to aware the customers. In the
manner the enterprise is able to gain competitive advantage in market. By taking various
effective steps the firm need to take initiative so that media activity can be taken effectively.
This kind of services help the organisation so that all activities can be conducted sufficiently.
The bank provide tehir service sin Commercial banking, retail banking, asset management etc. In
current time the bank was able to secured the financing that was worth more than $3 billion. In
this way with the help of media the firm can take effective steps.
Media as an advertisement tool plays crucial role to influence partners and customers by
using social networking platforms. For instance; Facebook, Twitter other sites also efficient for
contacting with parties as well increasing its profit level at higher level. However, significance
of using media for Stanbic Bank Ghana Ltd can be understood as:
Encouraging partners at maximum level:
It is an effective tool for contacting with partners as well encouraging them towards services of
the bank. In this regard, different ideas are generated for social awareness as well building up
their trust on large scale. In addition to this, it is recognised that partners get influenced for
banking services as further get ready to contracting with them. Therefore, partners can be
encouraged for contracting with bank and fulfilling all terms and conditions of the bank.
Building up trust with organisation's policy:
Using social media is effective for promoting other business party as well increasing trust
at maximum level. Therefore, effective trust can build up company's policies and strategies
therefore good coordination can be created between the two parties. Along with this, different
ideas are generated for welfare and entering into an effective agreement. Hence, trust level
between both parties can be maximized for agreement and implementing company's policy
effectively.
1.3 Political and media influence company policies.
Political policies are influenced by government. These political factors are affect
companies policies. Political factors are the external factors changes by the government. Like
changes in political parties, changing in interest rates, changing in demographic structure,
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customers affects. These factors are changed organisation business plans. These changes are
change the perception of employees and affect the purchasing power of the customers. Social
media factor influence the sale and helps to increase the profit. Social media platform is to
generate the product awarenesses among the customers. Sometimes political policies are not
good for the organisation and decrease the organisational profit. For example government
increase the interest rates on banks. This changes affect the price of services and decrease the
purchasing power of the customers. Or may be government increase the tax rates in this situation
banks also increase the prices of their services So that customer will not interest to take loan
from the particular organisation and switch to other company. These factors are change the
policies and rules and regulations of the company. On the other side social media platform, helps
to promote the product so that company increase the product awareness.
Company policies are change due to changes in external environment. These factors
include customers, suppliers, competitors, intermediaries. All those factors are affect the
company policies. Moreover, company has to take uncertain situation and prepare strategies to
minimize the risk. Organisation always ready to take challenges and make business plans
accordingly So that they sustain in competition market.
TASK 2
2.1 Challenges and pressure faced by the media in order report the activities
In the each level of business, there are different activities played by business, through
they can develop their functions and operations in several areas of the market. With this regard,
Stanbic Bank Ghana LTD (SBGL) need to adopt several elements that helps to take effective
results in the business. In this way, pressure need to be taken for implement effective results in
the business. In the In order to create effective functioning, Stanbic Bank Ghana LTD (SBGL)
develop their targets in successful way. With this regard, they have taking different aspects that
considered important role in the business unit. Therefore, the company facing various challenges
and pressure that create impact on its operations and functions (Zerfass and Sherzada, 2014). In
this way, threat of violence is the major part which expert also stated that greater involvement of
the civil society pertaining to journalists. Taking to IANS concerning the media in bank.
Principles of press freedom also create major impact throughout the world. Defends the media
from attacks also impact on the independence and pays tributes to journalists those are loss lives
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in the line of duty. Media face many issues to develop effective functioning in the business,
therefore, the selected organisation need to cater relevant information towards the business
objectives. In this regard, media sometimes unable to know about the Stanbic Bank Ghana LTD
(SBGL) requirements so that they have to face challenges.
In addition to this, seed and performances also persistent which create impact on the user
frustration pages that are slow to load and also influences for scroll and display poorly.
However, it assists to Stanbic Bank Ghana LTD (SBGL) to create their own web address.
Collaborative efforts are also made that are looked for funnel that are also build as the crucial
aspect. Furthermore, collaborative efforts are also emerged that enhance technological advances
(Klinger and Russmann, 2017). It assists to appear solid progress that required in the media. In
order to publish and diversify the business, there are several advantages required that assists to
make proper advertisement which on the revenue portfolio. In order to make proper support, new
ways need to determine for effective results.
There are several reasons due to which reduce trust of customers. This is because, media
sometimes not making transparency and also accepting police gospel truth. Therefore, it creates
high pressure and traffic rating which outweighed the relevancy of information that are presented
and possibly harm to violation. Furthermore, community engagement is also required at Stanbic
Bank Ghana LTD (SBGL) which is the new source that engage for enhancing the deepening
connection with diverse communities. With the help of different activities, listing will be
develops and relationship also made continuously which required by media to move beyond the
technological solutions and return (Zerfass and Sherzada, 2014). With the help of community
based approach, reporting, investing money and journalism also assists to community residents
to solve the particular issue.
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In order to make proper records, there are several aspects need to be design that assists to
make creative results. Second and straight back also needed for feasting on the bottomless
Facebook and stop clicking out altogether. Career in the digital video also centred for creating
the website mythical length of two minutes and 54 seconds. It also assists to made sense to
dominant the position for viewers that are watching about the stories. However, new platform
delivery mean also creating the ability that is longer and meaningful thoughts will be develops
that make effective tradition with institution to invest the money and required more resources.
Sometimes media unable to expand their ideas and opinion because they have need of more
finance to gather relevant information. Therefore, it is very important for many sponsored,
advertorial and native aspect (Zhong and Zhang, 2016).
2.2 How to exploit the media’s constraints and time-critical requirements to promote a positive
outcome
Media constraints and time elements needed to promote performances of Stanbic Bank
Ghana LTD (SBGL) that assists to create effective functioning at workplace. It is the best way
for the chosen business to assess impact of social media performances as per the time
requirements that assists to develop inter-organisational policy in the organisation. In order to
develop effective outcomes from media constraints, requirements also develops to make
effective quality which has encompasses for products and process. In order to create effective
results in Stanbic Bank Ghana LTD (SBGL), social media is the important perspective that is
integral part of the society. With the help of some information, internet also take very important
part to make effective functioning in the environment. With this regard, majority of people
taking more to visit on social media about different products and services. Therefore, it consists
very important role in success of the organisation. Further, it creates more effective promotion
through several visitors (Rothenberger, 2017). Following are certain elements consists that
impact positively on the functions that assists to promote positive results in the business
environment:
SEO:In order to towards the positive outcomes, SEO is the major element that make
successful results. On the website, it creates good results with social pages. It is also integrating
with search engines that assists to count the things that are likely by people on different
elements. Therefore, Twitter feeds as the re-tweeted on the Facebook posts. As results, it assists
to share and establish credible results at workplace (Zerfass and Sherzada, 2014). It is the best
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element that assists to promote Stanbic Bank Ghana LTD (SBGL) outcomes. This is because, it
helps to increase media constraints to promote the positive results.
SERPs: In the search engine results pages, activities given on the google at top areas. It
includes famous things that are needed to develop effective results. Therefore, pages assists to
ensure that funny business going to perform several activities that are required to attract and
make comments to share things. It also assists to establish credible sources that improves
positive outcomes in respect to share results (Zerfass and Sherzada, 2014). Stanbic Bank Ghana
LTD (SBGL) also able to implement their functions at high market place. In this aspect, they
have to perform several activities on the international market to make effective functions in it.
Lead generation: In respect to lead with generation, goal of the inbound marketing
needed as the drive action. In this context, web traffic also increasing that are converted to
follow visitors as the best and well designed to follow up premium attention that also reflect to
prefer status and turn for paying the customers (Klinger and Russmann, 2017). In this aspect,
Stanbic Bank Ghana LTD (SBGL) can make their operations to attract present generation in
systematic way. Therefore, targets and goals will be accomplish to work with policy and
strategy.
Networking: Social media also consisting positive outcomes in the organisation to foster
the connection in positive aspect. In this way, new market has been identified that are feed by
Twitter at workplace of Stanbic Bank Ghana LTD (SBGL). One key to social success is the give
good as people will easily get. Therefore, comment also share on the other pages to make proper
relationship on the social step. In this way, online world and exploring develops that make
effective strategy for creating the network. Social media could also impact to lead with better
performances that is required at workplace of the bank (Gulbrandsen, 2016). In the selected
business enterprise, networking also prepare to work in significant manner. Therefore, global
network will be develops for the increasing media performances.
2.3 evaluate the inter-reaction between news, public and stakeholder opinion and inter
organisational policy and strategy.
For every organisation the various stake holder on the organisation makes the strong
relation. As the inter reaction between the news, public and stakeholder opinion ans inter relation
policy and strategy bring the certain changes on the SBGL.
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News: as the negative news of the organisation brings the adverse impact on the society with the
refer of the goodwill be increased. As the SBGL have strong the values and ethic of the
organisation which will give the various decision that can be influence on the society and the
opinion of the new will be positive or the negative impact depends on the news reporting which
will give true information about organisation bring the healthy relations (Falasca and Grandien,
2017.). In this aspect, Stanbic Bank Ghana LTD (SBGL) need to develop their functions and
operations to make sure that policy and strategies need to be adopted for create effective
interaction among business and its social media. It is the best way to accomplish desired
objectives at workplace.
Public: As the public will influence more on the organisation environment in which the
different opinion of the public. The various information gathered by the public for the
organisation will create the the positive and negative opinion which will influence on the
customer and the communication gap will be arise between the customer and organisation
during then operation. With the help of public, information of the Stanbic Bank Ghana LTD
(SBGL) given in market that assists to develop proper management at workplace.
Stakeholder: as the opinion of the different stakeholder such as employ and the government and
other creditor of the organisation will be depends on their experience with the organisation. As
they have the most influence opinion which give the marketeer credibility of the organisation.
The more the stakeholder will give opinion about the organisation the justification will into be
possible to bring the various strategies to maintain the relation with the stakeholders with
different ways.
As the inter organisation policy and strategies will help to fill the gap to maintain the relation
with all the stakeholder and public to improve the organisation credibility.
An inter organisation system is the an way of sharing information to one person to mother
stakeholder such as the reduce the risk in the organisation so that the system will be maintain in
proper manner. As these will help to encourage the global communication in which the
organisation can bring the different justification for their organisation to make the goodwill on
the internation market. These will help from the exchange of technologism to brig the various
standard in the organisation. As the SBGL have the strong communication strategies to share the
information with different ways in which the customer and other supplier will know the actual
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