Management Communication: Leadership Strategies Report, University ABC

This report provides an executive summary discussing the use of communication by leaders to execute their strategies in the 21st century. It explores the evolution of communication from tactical to strategic levels, highlighting how leaders utilize communication for internal engagement, strategy development, and influence. The report examines the impact of communication on strategy implementation, considering factors like senders’ bias and communication mediums. It references key research on leadership communication, emphasizing the importance of effective communication for achieving organizational objectives. The analysis covers the challenges of implementing strategies due to communication issues, and how different forms of communication and openness of top managers can moderate the degree of communication. The report concludes by emphasizing the vital role of modern communication techniques in achieving organizational goals and improving strategy implementation.

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the student
Name of the University

1MANAGEMENT COMMUNICATION
To: The Director of Communications at Company ABC
From: XYZ
Date: XX/XX/XXXX
Re: Management Communication
Introduction:
In 21st century, the process of communication within organisation has become a serious issue.
This is because leaders are changing their process of communication from tactical focus to
strategic and superior level. The chief focus of this project is to prepare an executive
summary discussing about the use of communications by leaders for executing their
strategies.
Explanation:
Over the years, leaders have changed their procedure of communication within their
respective organisations. This is because communications help them to do various things. For
instance, internal communication regarding the ongoing strategy as well as status can help
employees of an organisation to engage with their work more at present than before. Through
this process, employees remain connected with their work, which in turn can help the
organisation to produce more output with higher quality. Initially, they used media
placements and speech writing (Argenti 2017). However, at modern days, they start to
develop and implement strategy with the help of communication. Moreover, they utilise
influence reputation and sophisticated measurement for understanding constituencies. In this
context, various researchers have conducted researches on strategic communication.
The term ‘leadership communication’ has become a well-known term though there are some
insufficient linkages that represent communication as a technique or strategy. To achieve
some specific objectives, leaders apply this strategic communication (Ruben and Gigliotti

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2017). However, the limited application of leadership communication cannot fulfil the actual
role of communication and consequently it interprets the role of this technique
inappropriately within the business or organisational activities. For this, some researchers
focus on thinking evolution related with communication.
Thus, it is essential to discuss that whether communication of managers can improve strategy
implementation within organisation or not. Due to changing environment, future uncertainty
can be increased. Consequently, strategy implementation can consider continuous
modification and adjustment. Hence, for understanding the role of communication
significantly, researchers analyse the relationship between communications along with its
strategy implementation. In this context, it can be said that, senders’ bias can overestimate the
quality of communication through considering degree of sharing. This quality of
communication with employees of an organisation and top managers can generate some basic
problems implementation (Shimizu 2017). Hence, it can be said that significant degree of top
managers’ communication with members of organisation may have limited impacts of the
quality of communication. This in turn can affect strategic implementation up to a certain
point. In addition to this, it can be said that, degree of communication of top managers with
their process of strategy can be moderated through different forms of communication. Some
ways to implement strategy based on degree of communication can be moderated by
communication medium and openness of top managers and opinion of organisational
members. Hence, the concept of senders’ bias can give an insight view that why organisations
suffer from implementing various strategies with the help of communication.
Conclusion:
Thus, it can be said that communication plays a vital role to implement various strategies for
achieving certain objectives. The significant role of modern technique of communication can
never be ignored.

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References:
Shimizu, K., 2017. Senders’ Bias: How Can Top Managers’ Communication Improve or Not
Improve Strategy Implementation?. International Journal of Business Communication, 54(1),
pp.52-69.
Ruben, B.D. and Gigliotti, R.A., 2017. Communication: Sine qua non of organizational
leadership theory and practice. International Journal of Business Communication, 54(1),
pp.12-30.
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, 54(2), pp.146-160.