Strategic Community Engagement for Business Enhancement

The importance of community engagement in business cannot be overstated. This comprehensive analysis examines various strategies businesses use to engage communities effectively, enhancing both growth and reputation. By delving into case studies such as 'Trouble to Magic Decorating and Painting Company,' the essay highlights how small firms can leverage community relations to build competitive advantages. The Porter's five forces model is used to analyze market conditions affecting these engagements, while PESTLE analysis provides insights into external factors influencing strategic decisions. Additionally, challenges faced by businesses in maintaining authentic community engagement are discussed, alongside potential solutions that foster long-term sustainability and trust with stakeholders.

Community Engagement

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1) The sector in which it operates, the size, structure and explain its goals, mission and values
.....................................................................................................................................................3
2) Include a SWOT or PESTLE analysis to support your explanation.......................................4
3) Customers and what they expect from the organisation in terms of goods and/ or services. .6
4) Role of the employees within the organisation and how they support the organisation
achieve its goals..........................................................................................................................7
5) Explain about training and development and why this is important to organisations............7
6) Select a role from your chosen organisation and explain the importance of this role to the
organisation ................................................................................................................................8
7) Explain the skills and knowledge needed to carry out the role..............................................8
8) Explain what training and development requirements need to be considered........................8
9) Include a conclusion about what you have found out about the organisation........................9
TASK 2............................................................................................................................................9
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Community engagement is a dynamic rational procedure which provide facilities and
services communication, interactions, exchange and involvement between an organisation and a
community for wide range of social and organisational results. The community engagement is
the community which is community centred orientation that are based on dialogue. It enable
more contextualisation understanding and evaluating the community members point of view of
the topics and facilitate strong relationship between community people as well as organisation.
While community organising and managing involves the procedure of developing a grass-roots
movement which includes communities (Baldus, Voorhees and Calantone, 2015). Community
engagement is a strategic procedure with particular purpose and motive of working along with
identifying large number of people, whether they are connected with geographical location, their
different interest, or affiliation to recognise and address various issues that directly affect on their
well being. The report is based on Trouble to magic which is painting and decorating company
and it is situated in United Kingdom. Along with this, the main purpose of this report is to
understand and evaluate the concept of transferable skills and describe organisational analysis of
the company.
TASK 1
1) The sector in which it operates, the size, structure and explain its goals, mission and values
Trouble to magic is home decorator organisation which is providing their services to the
population of United Kingdom (Sallnow and Paul,2015). It is an small size company in which
approx. 150 employees are working and its overall operation is related to the interior or
decoration of home. Organisation structure – The same company is following Hierarchy organisational
structure in which roles and responsibility is given by owner or manager of the trouble to
magic that is followed by each and every employ. Mission - To design, manufacture and distribute a variety of affordable as well as trendy
ready-to-assemble furniture for every home. Vision - To develop the standards in home living and lifestyle.
To be a pace setter in the design of trendy, basic furniture.
 Goals – To achieve customer satisfaction and better place in the market area.
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2) Include a SWOT or PESTLE analysis to support your explanation
Swot of trouble to magic:
Swot analysis is a chain of activities that help to evaluate in the internal analysis of
organisation. In internal analysis it identified its strength, weaknesses Threats and opportunities
that are both beneficial and hazardous for organisation. Swot basically the analytical framework
that determines that a business what can achieve and what can it not achieve. Swot is Four areas
making up quadrant that provides an overview of company's profile. During the swot analysis an
organisation have to be realistic about their objectives and missions. In swot majorly information
is subjective. It provides short and easy data and information and avoids complexities.
In strength, the key areas in which organisation excels and differentiate itself from
competitor. Key strength areas include the brand value, large satisfied consumer, advanced
technology etc. are key areas in which company strengths (Dubowitz and et. al., 2015). Trouble
to magic is small painting and decorating company which has flourishing and getting growth in
the large market place. The owner is also aware about taste and preferences to some of the
perspectives customers and thus it can provide best quality based services or facilities in better
manner. They are using best skilled and experience workers who perform their job in good
manner so they can easily get success and growth. Also they are perform target based job where
all employees are getting wages on the basis of per hour. Before decorating and painting the
building and house, Trouble to magic require to using content page for presentation in front of
client for analysing their view and reviews. The lack of major in house product which develop
the business flexible to render the needs and requirements (Hespanhol and et. al., 2015). The
company executing their designing ideas and thoughts for attracting more clients in better
manner. For maintaining community engagement, it is required to company is to analysing their
strength through which they are taking good position in the large market place.
In weakness, the presence of established names and persons within Trouble to magic in
the area who are already have loyal clients who makes it hindrance for new entrant to get
established in the new market area. Along with this, sometime company does not satisfy all
clients' needs and requirements in better way. Sometime the absence of any past business
experience of the owner and lack of specialised goods and services. If firm does not provide
services and facilities to their customers so they cannot easily maintain relationship with clients
as well as other organisation in term of community engagement.
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The main opportunities for Trouble to magic decorating and painting company are that
they can expand their business operations and functions in different areas. They need to maintain
good relationship with all stakeholders such as suppliers, vendors and technicians that can also
help in generating accurate referrals for the business which can lead towards enhancing sales. In
enhancing delivering services in the area that has led to opening in the completely new market
for decorators and painters in the United Kingdom (Tindana and et. al., 2015). If Trouble to
magic painting and decorating firm are maintaining strong relation with their customers so this
will providing higher opportunities in order to take position in the UK market place.
In threats, current time period there will be constantly changes in consumer tastes in
terms of residential and it provide major issue and challenge since they will have to continually
update themselves. Sometime large organisation also take reasonable so they are not getting
chance of attracting customers towards their price then this will create major threats for them. In
UK market, entry of new small players will also create negative impact on their business
operations. Intense competition from technology driven organisation such as reflections since
various clients prefer to purchase good through online method. Sometime, increasing in product
line and services by establishing small stores can base on designing company.
The SWOT analysis indicate that there are ample scope for Trouble to magic decorating
and painting company and they have some strength to build up the business in united kingdom.
Thus, it can be analysed that threats and opportunities are taken into consideration and try to
convert their threats into main opportunities to get higher success.
PEST analysis:
Trouble to magic is a small scale painting and decorating organisation in UK. There are
various factors that affect the growth and other decisions on the respective company. These can
be understand through PESTLE analysis. It is a tool which helps in understanding the macro
environmental elements of company such as political, economical, social, technological, legal
and environmental. These are discussed below.
Political factor of PESTLE analysis helps in understanding the impact of government
regulation in the operations on Trouble to magic company. As there are various regulations
which needs to be followed by the company such as tax, political stability of country, etc. These
frameworks provide guidelines to the company. However, it becomes difficult to manage these
regulations while operating in international countries due to different regulating bodies in
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different locations. In community engagement, Trouble to magic require to analyse political
factors in which government develop new strategies and policies which need to be followed by
firm effectively.
Economical element helps in understanding the influence of Trouble to magic on the
economy of United Kingdom (Laverack and Manoncourt, 2016). As due to the instability in the
economy of UK after Brexit. The spending power of the customers have lower down, which has
lead to lower down the total sales of respective organisation. For maintaining community
engagement, it is required for firm is to maintain and reach with the economic level where they
get success.
Social factor is consist of the lifestyle of the customers and other factors such as age,
gender, profession and others. The lifestyle of people in UK is moving towards modernisation.
Hence, customers are preferring using the services of Trouble to magic which shows a future
scope of the respective company. Community engagement help in analysing social aspects which
are attracting new clients when company are introducing new design of decoration and painting
services that will enhance in income.
Technological factors are consist with different methods and techniques which can be
used for providing attractive and unique services (Laverack and Manoncourt, 2016). Trouble to
magic company use effective techniques that will help in delivering appropriate designs which
are required by clients. This will assist firm in order to gaining attention of large number of
people towards their services or facilities in proper manner.
3) Customers and what they expect from the organisation in terms of goods and/ or services
Trouble to magic is the home decorator organisation for them customers are mainly
people who leave in homes and interior designers. Because they are the one who require material
related to decorating home or offices and so on. If an customer is purchasing products from
company then they have some needs in relation to the goods and services. Explanation of these
are as follows :-
 Better quality of offerings as per the amount paid by the customers.
 Products and services should be as per the requirement as well as fulfil their needs and
wants.
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4) Role of the employees within the organisation and how they support the organisation achieve
its goals
within workplace each employees are responsible with certain rules and responsibilities. In an
organisation each department are attain with certain accountability in achieving organisation
goals. There are myriad roles and responsibilities of employees of Trouble to magic in order to
attain their objectives and gaols.
 Team work: In organisation employees and business partners work in team as they have
responsibility of contributing success for an organisation. In organisation context to
trouble to magic, employees and business parters fulfil their responsibilities by attaining
customers requirement, help in decision-making process and problem solving. Moreover,
task delegation of every employees are able to accomplish organisation goals.
 Technical Expert: Employees and business partners have crucial role in an organisation.
The need to perform their work properly in order to attain customer loyalty (Dubowitz
and et. al., 2011). Moreover, employees of trouble to magic plays a dynamic role on
meeting different design of home decorative ideas. This help them to perform according
to mission, gaols, objectives and expectation of organisation.
5) Explain about training and development and why this is important to organisations
Training and development refers to the educational process that involves the sharpening
of skills, concepts, changing of attitude and gaining more knowledge to increase the employees
performance and reduce in wastage. Trouble to magic use training and development programs in
their organization because it increase job satisfaction and moral among employees. It also
increase employees motivation, enhance effectiveness in process and result in financial gain for
the respective organization. Training and development is important for employees of Trouble to
Magic, some of major importance are describe below:-
 Employees satisfaction:- Trouble to magic use training and development which leads
generally to satisfaction of the employees and also increase skills , ability, knowledge etc.
 Increase Productivity:- Training and development of employees in Trouble to magic
result in increase in productivity because through training employees know how to
complete work effectively and efficiently with time management.
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6) Select a role from your chosen organisation and explain the importance of this role to the
organisation
There are various type of department in an organization like finance, human resource,
marketing and so on which are responsible for conducting different task in appropriate manner.
Human Resource department is important for Trouble to magic because it play various role such
as recruiting staff for various functional department evaluating on basis of actual skills, ability,
educational qualification and experiences. It help respective organization to analysis required
skills and ability so that they can do their duty or role in effective and efficient manner ( Tindana
and et. al., 2015). Human Resource plays important role in Trouble to magic, some major
importance are mentioned below:-
 It help in making accurate strategies or policies which attract talent and provide
appropriate human resource to Trouble top magic.
 They organize required training and development to improve employees skills and ability
in respect of improving profitability of respective organization.
7) Explain the skills and knowledge needed to carry out the role.
Human Resource managers need to attain certain skills and knowledge, abilities in
performing their task effectively. It is helpful in managing people, effective communication
process, motivating their employees in achieving organisation objectives and goals. However,
human resource managers should have the ability to performing multi task and conduct various
function. Such as recruiting, hiring and selecting best candidate for right job profile so that they
are beneficial for an respective organisation. Moreover, they need to attain appropriate
knowledge regarding employment rules and regulation which are relevant for their organisation.
In context to trouble top magic human resource manager have appropriate knowledge and skills
that help to conduct necessary function achieve goals accurately.
8) Explain what training and development requirements need to be considered.
The training and development can be described as to organise programs for improv9ong
skills and practical knowledge of staff members which facilitate to increase their regular
productivity (Hespanhol and et. al., 2015). It is necessary to provide training as it provide
support to increase skills and abilities of people which results into improve quality of products
and services of organisation. In context of Trouble To magic, it is required to conduct training of
using advanced equipments effectively for maintaining quality of decorations and improve
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innovative skills. Moreover, it is essential to make workers able to make strong sense of balance
in terms of avoiding falls off roofs and ladders while decorating specific site appropriately.
9) Include a conclusion about what you have found out about the organisation
Through all the above point it is conclude that Trouble top magic is small size
organization of Decorating and painting material and their customers are home decorators and
people who make new house. The respective organization provide training and development
program to their employees so that they can enhance their skills and ability which help in
increase in profit and reduce wastage. Through it employees complete their work in effective
and efficient manner with time management (Panwar and et. al., 2016).
TASK 2
Concept of community engagement
There are various ways which consider about community and it explore the most
accurate, each of which delivering various insights in the procedure of community engagement.
In the systems perspectives, a community is similar with the living creature and it comprises with
various parts which present specialised activities, functions and interests within boundaries for
reach with specific needs and requirements. For instance, schools are mainly focus on education,
the transportation concentrate on moving people and goods, economic venture focus on company
and employment (Reimer, 2015). The United Kingdom community has mainly connected with
different sectors and share all the roles or responsibility for identifying as well as resolving major
issues and increasing its living standards.
On the other hand, in social perspective community can be refer as describing the social
and political networks which are interrelated with individuals, society and community. For
evaluating such networks, Trouble to magic are try to develop their networks connection with
their customers. For example, tracing social links with individuals that can assist engagement
leaders to recognise community leadership and understand the behaviour patterns.
Reflective Evaluation is a process of analysing and assessing ability of learner to present
their experience and skills which has been gained by them during the course of practice. By
using this practice of reflection, learner can attain benefits of effective self management,
communication, team working, leadership and interpersonal skills. Theory and practice which
community engagement which are mentioned above helped in building an ability to present
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nature and purpose of reflective practice. As a learner by developing above essay on community
engagement, there are various experience points which must be presented so that self
management and be assessed and developed. In order to present clear understanding about nature
and purpose of reflective practice, it is important to relate it with a theory. In order to present aim
of this practice, theory which is used is Gibbs Reflective Model. This theory helps in
understanding why a reflection is developed and what are its characteristics. Elements of this
model or theory are mentioned below along with the cycle of reflection:
Description - In this segment, I can answer to the questions like what happened in the
due course of developing the above essay about community engagement. In the above essay,
overview of the topic that is community engagement was provided along with its detailed
analysis using numerous models. According to this element, it can be said that reflection is
persuasive in nature as it helps in initiating the evaluation process by using common details at
first. This element even provides main aim of the reflection and that is self management. Using
model such as Gibbs model, I have advertised that by reflecting on the above essay, my whole
work can be managed and I can get benefit of self management.
Feelings - In this section learner can identify it's own thoughts and can ascertain what are
touch points which influence thinking and feeling of the learner. After conducting above essay, it
has been ascertained that I experienced various mix feelings while conducting the above essay.
Community engagement is a crucial task to perform for which it is important to analyse every
aspect of this concept.
Evaluation - The process of evaluation usually depicts analysis of the topic. In the case
of reflection, evaluation is a tool of expressing all good and bad experiences which has been
faced by the learner. At the due course of my learning about the community engagement, the
good experiences which I faced were support of people which helped me in learning new things
about the community engagement. The bad experience which resulted as a hurdle in my research
was restricted information. Community engagement is a complex concept which has various
assumptions due to which it is hard to get a conclusion.
Analysis - Under this element of Gibbs Reflective Model, learner can make sense of the
whole situation. According to me after developing an essay on the topic of community
engagement, I can analyse that this topic is more inclined towards self skills enhancement rather
than interacting with other people. The word community is used for number of people but the
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skills and attributes which are necessary to be in a community are individual. Main purpose of
this element is to provide a sense of the whole situation so that confusion and overlapping can be
avoided.
Conclusion - Under this stage of reflection cycle model, learner identifies the steps and
further actions which could be done by them to enhance their learning process. According to me,
there were various situations where I was unable to analyse the scenario and in order to rectify it
I could have use effective evaluation models. Nature of this stage is wider has it is related to all
other steps of this reflection cycle. Main purpose of conclusion is provide benefit to learner by
allowing them to ascertain their mistakes.
Action plan - This stage is a set of activities which are ascertained by the learner to
perform if the same situation arises in future. According to me, there are various activities which
should be done by me to effectively evaluate community engagement. These actions are
identified by me so that they can provide benefit to me for future. For example I have ascertained
that instead to using usual analytical models such as SWOT and PESTLE, there are various more
tools are also present which could be used in future such as Ansoff model and many more. Main
purpose of this stage is to provide benefit to the learner for future aspects.
Essay which is developed above about community engagement is related with business
organisation where group of individuals make efforts to achieve their individual as well as group
goals. In order to enhance the learning process in the essay a theory is used named as praxis
theory. This type of theory, is used by mentors to analyse performance of their learners. In order
to reflect upon the above essay it is important to relate the reflection with the theory which is
used that is praxis theory.
During the time of development of my essay, I faced various positive as well as negative
experiences. Negative experiences include the understanding of the theory as the background of
praxis theory has various complications. By producing the above essay it was ascertained that the
introduction of praxis theory is not clear. As it is not evidently justified that who introduced this
theory but it is considered that David A. Kolb popularized this theory. Besides it's background
restrictions, there were few positive aspects also present which were faced by me. The most
important among them was it's discrete elements. Praxis theory is a model which enables a
mentor to analyse learning process of their learners. In this process the elements of this theory
such as self reflection helps in ascertaining level of knowledge enhancement.
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Another aspect which should be considered while developing self reflection is the
relationship between theory and experience. From the above essay which is developed by me, it
has been ascertained that there is not any one theory which is used to analyse the topic of
community engagement. Theories which are used are SWOT, PESTLE and Porter five forces
model. The first theory which is used in above essay is SWOT analysis. Under this theory four
aspects of the selected topic which is community engagement and organisational learning is
evaluated. This four aspects are strengths, weaknesses, opportunities and threats. While
evaluating these four aspects, there were various issues which faced by me due to unavailability
of relevant data and information. Under this model, internal pros and cons of praxis theory is
ascertained along with strengths and weaknesses of community engagement.
Another model which was used is PESTLE analysis. While performing this evaluation,
various issues were faced by me as in this model external affairs are analysed which influence
community engagement and organisational learning. Various political, economic, social,
technological, legal and environmental factors were analysed in which major issue of data
procurement occurred. In order to analyse external factors it is important to ascertain what are
the factors which can further effect learning process. Another aspect which should be considered
while developing self reflection is the relationship between theory and experience. From the
above essay which is developed by me, it has been ascertained that there is not any one theory
which is used to analyse the topic of community engagement. Theories which are used are
SWOT, PESTLE and Porter five forces model. The first theory which is used in above essay is
SWOT analysis. Under this theory four aspects of the selected topic which is community
engagement and organisational learning is evaluated. This four aspects are strengths,
weaknesses, opportunities and threats. While evaluating these four aspects, there were various
issues which faced by me due to unavailability of relevant data and information. Under this
model, internal pros and cons of praxis theory is ascertained along with strengths and
weaknesses of community engagement.
Another model which was used is PESTLE analysis. While performing this evaluation,
various issues were faced by me as in this model external affairs are analysed which influence
community engagement and organisational learning. Various political, economic, social,
technological, legal and environmental factors were analysed in which major issue of data
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procurement occurred. In order to analyse external factors it is important to ascertain what are
the factors which can further effect learning process.
After completing the above essay of community engagement, key issue which was faced
by me was the unavailability of data. In further assignments, this area of information gathering
can be developed. Besides this issue, a success area is also identified that is selection of models
such as SWOT, PESTLE and Porter five forces model.
For me, it is required to analyse my own ability that assist in denoting my capabilities to
understand different aspects positively. On the basis of these kind of activities, I can easily make
numerous changes in my working as well as learnings approach. As a professional, it is required
for me to analysing challenges and opportunities for my organisation that assist me to get
succeeded in future. Reflection related to my approaches determine analytical and conclusive
approach that aid me in taking accurate decision related to different situations. My experience of
analysing things make understanding as well as positive towards my working practices.
For the success of an organisation it is required that higher authorities takes appropriate
decisions. As a professional, it is my responsibility to analysing internal strength and weaknesses
of the firm. Through this, I can easily make decision for desired changes in business operational
and functional approaches. Though, I implement SWOT and PESTEL analysis for the strategic
planning practices for future success. These business analysis helps me in analysing sources of
opportunity for the firm as well as area that can create major challenges for organisation's
sustainability for a long run duration. The monitoring approaches provides me new and unique
experience in terms of future possibilities for the desired success. On the basis of these activities
I can easily take decision for the challenging situations.
The theories related to reflective approaches assist me in providing a positive
experience on the basis of which I can examine things properly. All these practices determines
effective things which are relevant to my own experience towards business analysis approaches.
Through this, I can also examine things that can create conflicts in my personal working
practices. As a professional it is my responsibility to working on different aspects properly that
describe the values and worth of business practices. All these analytical things determines, the
areas where business can get desired growth by implementing new ideas and thoughts. These
changes can create opportunities for the firm in which they can sustain easily for a long
durations. Internal business factors are controllable where as external factors are beyond the
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control therefore for me it is required to make appropriate strategy that assist me to reduce its
negative impact from the business firm. Through this I can analyse new changes for the
betterment of business growth. All these aspects assist me in making proper decision for
particular situation to make proper control on it.
CONCLUSION
According to the above described report, it can be analysed that The community
engagement is the community which is community centred orientation that are based on
dialogue. An organisational analysis is the diagnostic business procedure which can assist
organisation for understand their performance and identify opportunity which helps in
developing plan of action in order to make proper improvement in their performance. Swot
basically the analytical framework that determines that a business what can achieve and what can
it not achieve. The SWOT analysis indicate that there are ample scope for Trouble to magic
decorating and painting company and they have some strength to build up the business in united
kingdom. Porter's five force model helps in identify and analysis five competitive component
which help an organization in shaping and determining the strength and weaknesses for the
organization There are various factors that affect the growth and other decisions on the
respective company. These can be understood through PESTLE analysis. There are various ways
which consider about community and it explore the most accurate, each of which delivering
various insights in the procedure of community engagement.
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REFERENCES
Books and journals
Baldus, B.J., Voorhees, C. and Calantone, R., 2015. Online brand community engagement: Scale
development and validation. Journal of Business Research. 68(5). pp.978-985.
O’Mara-Eves, A. and et. al., 2015. The effectiveness of community engagement in public health
interventions for disadvantaged groups: a meta-analysis. BMC public health. 15(1).
p.129.
Sallnow, L. and Paul, S., 2015. Understanding community engagement in end-of-life care:
developing conceptual clarity. Critical Public Health. 25(2). pp.231-238.
Dubowitz, T. and et. al., 2015. A natural experiment opportunity in two low-income urban
food desert communities: research design, community engagement methods, and
baseline results. Health Education & Behavior. 42(1_suppl), pp.87S-96S.
Hespanhol, L. and et. al., 2015, June. Vote as you go: blending interfaces for community
engagement into the urban space. In Proceedings of the 7th International Conference
on Communities and T
Tindana, P. and et. al., 2015. Community engagement strategies for genomic studies in Africa:
a review of the literature. BMC medical ethics. 16(1). p.24.
Ojha, H.R. and et. al., 2016. Delocalizing communities: changing forms of community
engagement in natural resources governance. World Development. 87. pp.274-290.
Moser, S.C. and Pike, C., 2015. Community engagement on adaptation: Meeting a growing
capacity need. Urban Climate. 14. pp.111-115.
Panwar, R. and et. al., 2016. The effect of small firms' competitive strategies on their community
and environmental engagement. Journal of Cleaner Production. 129. pp.578-585.
Laverack, G. and Manoncourt, E., 2016. Key experiences of community engagement and social
mobilization in the Ebola response. Global health promotion. 23(1). pp.79-82.
Laverack, G. and Manoncourt, E., 2016. Key experiences of community engagement and social
mobilization in the Ebola response. Global health promotion. 23(1). pp.79-82.
Reimer, L.E., 2015. Leadership and school boards: Guarding the trust in an era of community
engagement. Rowman & Littlefield.
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