Strategic Professional Development and Management Report

This report provides a detailed analysis of Quality Insulation's strategic professional development and management, focusing on the company's international market expansion plans. It begins with an executive summary highlighting the challenges faced by the management team due to their lack of knowledge and inefficiency, leading to the failure of market penetration. The report delves into a literature review, discussing process planning and global market penetration strategies. It then presents a comprehensive framework, considering the global economy, political factors, technologies, market threats, and opportunities. The analysis includes a restructuring approach to change the organization's strategy. Internal and external factors are examined, along with necessary structural changes to facilitate international market entry. Additionally, a personal development plan is included to illustrate the author's understanding and future implementation strategies. The report concludes with recommendations for growth, cross-cultural diversity, and corporate strategic approaches, alongside a personal reflection on strengths and areas for improvement. The report also includes an action plan, assessing the author's strengths, development areas, and planned activities to improve skills such as communication, leadership, and strategic thinking.

Running head: STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Name of the Student
Name of the University
Author Note

1
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Executive Summary
The report has shed light on the strategic management and professional development of Quality
Insulation. The company has decided to expand their business in international market. The
penetration is not still followed up due to the failure of the management team. The reason behind
their failure is their less knowledge and inefficiency. The major part of the report identifies the
problem areas and delivers the better-recommended approach to the organization managers.
In the literature review sections, the process planning and penetrating qualities are discussed. In
the section of the complete framework of the organization global economy, politics, technologies
along with the market thereat and their opportunities are also needed for the business. In the end,
investigation of restructuring approach has been specified to change the strategy imposed on the
result of the organisation. The internal and external factors of the organization have been
explained. Structural dimensions of the establishment need changes as it can be obtainable to
enter theinternational market.
A personal development plan also attached to the report to show the understanding of the person
and future implementation of the person for the better scenarios. The critical thinking and
reflection along with the personal development plan of the person determines his situation and
delivering the better future outcome also.

2
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Table of Contents
Assessed Task 1...............................................................................................................................3
A. Strategic Professional Development Portfolio (PDP).................................................................3
1. Introduction..................................................................................................................................3
2. Critical Reflection........................................................................................................................4
3. Focused area of development in professional sectors..................................................................6
4. Conclusion...................................................................................................................................7
PDP Action Plan..............................................................................................................................0
Assessed Task 2...............................................................................................................................0
B: Strategic Management Project....................................................................................................0
1. Introduction..................................................................................................................................0
1.1 Company Overview...............................................................................................................0
Vision:..........................................................................................................................................1
Mission Statement:..................................................................................................................1
Values:.....................................................................................................................................1
1.2 Business case.........................................................................................................................2
1.2.1 Issues in designing for international market penetration................................................2
2. Literature Review........................................................................................................................4

3
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
2.1 Engaged in the global arena...................................................................................................4
2.2 Designing of the structure in shape to global strategy...........................................................7
2.3 Insulation marketing and global capabilities.........................................................................7
2.4 Organizational change and transformation............................................................................8
3. Analysis and Restructure.............................................................................................................9
3.1 Designing and restructuring the entire process......................................................................9
3.1.1 Internal structure of marketing department..................................................................10
3.1.2 External environment of Quality Insulation.................................................................11
3.1.3 Sectional structural dimension......................................................................................13
3.1.4 Redesign of international environment for Quality Insulation.....................................13
3.2 Organizational monitoring process......................................................................................14
4. Recommendations......................................................................................................................14
Partnering of growth..................................................................................................................14
Cross-Cultural diversity in the organization..............................................................................14
Corporate strategic approach.....................................................................................................15
5. Conclusion.................................................................................................................................15
References......................................................................................................................................16
Appendices....................................................................................................................................19

4
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT

5
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Assessed Task 1
A. Strategic Professional Development Portfolio (PDP)
1. Introduction
The professional development plan is a systematic evaluation of a person to know the
professional approach of the person and develop the key aspects and improve them in an ethical
manner. I am currently working with Quality Insulation Company in Milford. I have to take care
of day to day working sin Oracle E-business. Sales performing job and sales figure maintenance
are also taken cared by me. I also participate in inventory management and take part in the
managerial decision-making. The decision-taking from operation support analysis is important
for the company. I have a good knowledge of the product management as in the earlier company
I used to be habituated with such things. I took care of internal and external stakeholders and
controlling the company's share market through internal research. The meeting sessions and
proactive genre of the teamwork is also a part of this team and I find a good place over there. But
for the better organizational position, I left the job and joined Quality Insulation.
I started my professional career from Alfred Medical Centre in 2001 as a Customer
relations officer. I worked there for almost five years and worked on my system-clinical
information understanding. After that, for the better opportunity, I left the job and started to with
Mecure Healthcare Limited. I worked for five years for there also as the designation of customer
relationship officer. Clients have been taken care of me and I created a cultural team to provide
enjoyment to the patients. I also took care of mentorship and boarding education. After leaving
that job to change the dimension of my life I joined Convergys in 2014 and worked as product

6
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
marketing advisor. The thing is quite impressive and new for me as I was not aware of this kind
of IT jobs, so the horizon of capability will improve. Supporting team member and maintain the
customer service standing are the other responsibilities that I had to serve the company. I served
less than a year for the company and I contracted for another regional office in Milford. It was a
contractual job and I liked the way it formulated.
Thus, the entire professional career that I encompassed is a process where better
opportunities were always accepted by me. I found something new in every job and changed the
jobs within no time. This is my character that personifies my education, creativity and
knowledge in my professional field. The pro-activeness of working culture helps me to
determine the right job for me. For the career growth and personal development in an aspect of
diversified my horizon, I have tried these innovative career options for me. There were some
incidents that helped me a lot to tackle those situations in the present workplace.
2. Critical Reflection
In case of the organization, managers are the most powerful and respectable person who
can take decisions for the future understating of the organization. The vision of the managers and
their mentality to change the dimension of the company is effective and illustrative in some cases
that impacted on the organizational development and the infrastructure. Employees are the asset
of the organization and symbolic framing of product environment is needed for the development
of the organization. Inspiration needed from the managers and leaders to the employees so that
better work culture will be persisted in the organization. In my case, as I rotated some of the
companies in some years’ gap basis, I found that companies want a similar of thing of
production, quality, promotion and recognition in the market. In order to understand the

7
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
organization policies, I noticed that employee engagement, motivation and all other aspects are
related to the development of the production. In my perspective, I find that decision making is
one of the qualities that I possess and that will impact on my behavior. Most of the organizations
are business minded, I think my decision making thoughts are encouraging for organizational
development. Uncertainty nature is possessed in me and that is the reason, I cannot stay for long
in an organization and also my mentality loves the change.
I have leadership qualities in me and I know how to motivate people. In case of stable
position in the organization, development of the production department is needed. Team
productivity is another motivating aspect of the organization as working in a team is a capability
of mine. I have subjective knowledge as well. Though I started my career from Medical Center
and my knowledge is based on customer relation so better management handling is in my nature.
Innovation is one of the changes that organization has implemented in several times. In that case,
the changed mentality of organizational difference and development of career is also related to
the penetrating market extension of the product. In that case, my career will be framed in case of
the managerial level where I have to manage the entire organization body for the better business
development.
I chose general goals, objectives that can be easily achievable for me and the organization
inthe initial year of taking responsibility. I also set the outline for the organization’s
infrastructure planning and so that, the workplace diversity will remain same.Employees are
enough motivated and balance working culture is persisted by them in the organization.
Progressive people are important for the organization and in that case, I will choose those people
who are productive as well as efficient for the organization. In always trying to understand the
demand of the customer and what exactly they want from us and try to deliver as per their

8
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
requirement. I also need some expert advice and training processes to overcome the loopholes
that can be identified by me and if I do the same then it will be a positive change of performance.
In case of organizational promotion, some decisions need to be taken; in that case, I can take
initiative on behalf of my employees to manage the change in the organization.
3. Focused area of development in professional sectors
My Strengths and focused sectors Development areas
 My knowledge and understanding in the
different organization help me to tackle
the same situation in future.
 Experience of work in the global or
international organization.
 Decision making and analysis
capabilities.
 The team working concept.
 Implementation quality of theories and
models for the sustainable organization
conditions.
 I have good knowledge of a subject and I
implement that knowledge in future
cases.
 In case of change situation, I need to
adopt such situations.
 I need to improve my communication.
 Leadership quality needs to be changed
for the development of the organization.
Democratic leadership is more important
in that case and I have to develop this.
 Time management is one of the
challenging issues for me, so I have to
develop this section also.
 Cross-cultural managing diversity in the
organization is important for the
development so I need to manage the
situation.
 Enforcement in strategic thinking and
delivering product quality is another
aspect of business and I have to develop

9
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
the section.
Table 1: My strengths and development areas
(Source: Created by Author)
Leadership: I know the leadership styles and responsibilities. From the very first day of
my universities and professional journey, I used to follow many leaders so I know their style and
now understand what steps are needed to be required for making a good team.
Communication: I have to improve my communication skill as I am quite an introvert
type so people may have a wrong thinking regarding me. But this is not true, so I have a speak
more with my team and co-operate with them to mitigate any sort of problem through
communication.
Cross-cultural management: Different sectional people accumulate in the organization
so conflict situation is quite obvious, in that case, I have to manage the people over there and
also understand their understanding for making the proper place of organizational development.
Strategic thinking: As a manager, strategic thinking is important to change the
dimension of the organization. In many cases, strategic planning is required for the organization
when the stagnant situation needs to be changed, managers thinking and knowledge is important
for the section.
4. Conclusion
Therefore it can be concluded that understanding of strengths and weakness is important
for the professional development. In analyzing my professional career, I have recognized some
of the areas I need to improve and some of the sections where I am quite better and need to

10
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
sharpen those for the better development. In my life, I am quite challenging and that is the reason
most of the leadership qualities are in me to manage a team or even an organization. I have to
improve my leadership style and implantation of leadership and need to improve the
communication that will help the professional understanding of the employee. I can take good
decisions but in case of strategic changes in the organization, development is needed. A
development action plan is required for that case to measure my improvement in short, mid and
long-term ways.

Running head: STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
PDP Action Plan
Short-term goals
Target Actions needed for achieving
the target
Provide target time (within 3
months)
Completion evidence
1. Time-management  Required to set time limits
when any job needs to be
done.
 Segmenting the work in a
sections so that any single task
gets completed at once.
 Taking up responsibilities to
manage the work in time.
It will take the first three months
of the action plan training.
(01.04.2018 – 01.07.2018)
o A complete change in
work timing and reaching
office in time.
o All the works are finished
in time.
o No internal conflict
situation has been noticed.
o Enhancement of
knowledge and meeting
the diversepeople through
activities.2. Cross-Cultural workforce
management
 Gain enough knowledge about
all the departments in the
organization.
 Maintain diversity with engaging
activities.
 Relate the work culture and
push them into participating in
projects where diverse people
are needed.
Mid-term goals
Target Actions needed for achieving
the target
Provide target time (within 3
months)
Completion evidence
1. Communication skills  Active listening while
interacting with people.
 Improvement in body
language and understand the
non-verbal communication
also.
 Maintain a specific
conversation process.
 Speak something that has
impactful meaning.
 Training and development of
communication course.
The time needed for these targets
are first six months of action
planning.
o Communication
development with seniors.
o Rise in confidence is
important through leaders’
motivation.
o Engrossing and following
nature of communication
that helps to engage.
o Improve in decision
making as a leader.
o Negotiation demand and
all the business aspect is
achieved within the
speculated time.
o All the sections are
important; in that case,
leadership style and
monitoring process are
improving.
2. Positive leadership style  A visionary leader is important
for the organization.
 Passionate about the work and
belief in innovative changes.
 Optimistic approach and positive
attitude of the leader is very
important.
 In case organizational change
leadership style will also change.
 Development of morality as a
leader.
Long-term goals
Target Actions needed for achieving
the target
Provide target time (within 3
months)
Completion evidence
1. Managing change properly  Facing any unpleasant
situation needs to be
properly managed in every
situation.
 Change situation need to
be confronted.
 Changes needs to be
adopted with flexibility.
 Managing changed
conversation and
processes.
 Change in all the segments
of the organization.
It will take almost 9 months, so at
the end of 2018 all these sections
can be achievable.
o Change in organization
structure and work along
with that.
o Change in confidence in
case of taking strategic
thinking.
o Understand the roles and
responsibilities of the
manager and works over
it.

1
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
2. Strategic thinking  Learn from the strategies
or study over it.
 Interact with some great
leaders or understand their
view for the improvement.
 Online test or training for
better strategic decision is
important.
Table 2: Professional Development Plan
(Source: Created by Author)

Running head: STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Assessed Task 2
B: Strategic Management Project
1. Introduction
The organization design and corporate strategy is the main concern of the
development and strategic planning, and change management is important in that phase. In
this report, the major apprehension is regarding the management failure and provides a
specific structure of the project to get rid of these difficulties. In this project, Quality
Insulation Company has been taken. As opined by Cavusgil et al. (2014), the failure of
organizationalstrategic context’s four factors is liable for that situation. These are
coordination, communication, collaboration and control. The report highlights all these
problems and states the right way of mitigating these problems (Alvesson and Sveningsson
2015). Business care and literature review section analyze the in-depth study of this problem
and what are the consequence will come at that time in case of international extension of
business will state at this section. The literature review will be conducted over the scholarly
articles and the redesign and restructuring of the particular department is the concern thinking
of this report. Possible recommendations also provided at the end of the report and that will
help the company to enforce those amendments in the organization and provide a better
department that progressed in an efficient way.
1.1 Company Overview
Quality Insulation Inc. was founded in August 1979 and at first, the company was
specialized in small and complex residential insulation. At that time, home construction, floor
insulation process and residential works were in place (Qualityinsulationmn.com 2018). After

1
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
structuring the business, they moved their warehouse and in Saint Louis Park, MN on the
corner of Hwy. In 1984, Craig Edward joined with his brother and provides the best
deliverance to the company. Insulation act as a barrier to gain heat or heat loss and it installed
mainly on the roof and walls. This is the cost-effective way to make the house more efficient
in case of holding the energy(Qualityinsulationmn.com 2018). 80% of heating and cooling
losses and energy saving can be possible through the process. Insulation can assist with
weatherproofing and get rid of dampness problems such as condensation; several types of
insulation also contain soundproofing individuality. These are the importance of insulation
and it needs to use more frequently so that better results can be drawn.
Vision:
Quality Insulation is one of the oldest insulation company and they want to reach out
toevery section in the world within a 5 years’ time period.
Mission Statement:
The mission of the company is to insulating thousands of new and existing homes and
expertise their horizon and insulate properly in case of the wide range of complex situation.
The company used to provide the highest range of quality products and also want some
quality people to engage with the business and expand their business horizon in world
basis(Qualityinsulationmn.com 2018).
Values:
In Case of considering the values, Quality Insulation Company noticed some
important things at the initial stages of the installation. They checked the gaps between sheets
or batts and checked the climate zone of the house. As depending on the climatic zone, the
level of insulation depends. The company also works the values of team spirit and diversity.
In case of workplace culture, a better commitment is expected from the organization.

2
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
1.2 Business case
I have been working for Quality Insulation since 2016 and worked as an operation
support specialist. I have to take care of Oracle E-business and also maintain the sales
programs for pricing. The job responsibility in operation and the participation in inventory
management is the main concern for me and I have been doing the thing in an ethical way
that my company expects to form me(Qualityinsulationmn.com 2018). I also process credit
memos for the customer and fill the job site safety inspection form and build a team for active
retainage. In case of job execution and division dispatch report, I am the only one who takes
this responsibility for the development of the organization. I have found that marketing
department of the organization is not performing well (Dachs,Stehrer and Zahradnik 2014).
The directors are not happy with the performance of marketing department of the company
and want to change the structure of the department so that better results can be derived.
1.2.1 Issues in designing for international market penetration
Quality Insulation has decided to expand their business in the international market.
The board of directors decided this thing that organization will expand their business in an
international arena. In the case of internationalization strategy, the company wants to reach in
the global arena as they are already doing well in local market also. There are some cross-
cultural effects also that will flow in case of penetrating the market of another country (Daft
2015). US people are quite habituated with that energy insulation and thus the company is
doing well in that place. However, the main concern does not lie in the business in the native
land; entry in the global market and know about the information about the market is the
concerning aspect of this research. The board of directors wants that marketing department
should study and make research over the international market and suggest that what the
possible chances of business expansion are. But the marketing team is not achieving their
target and after so many times, they are not come up with some valid information.

3
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
The departmental misplacement and the staffing and recruiting are being questioned
over here. After six months of research, the team is not able to gather any fruitful information
about the reason behind the un-penetrative issue of the company (Dixon et al. 2014). On
another hand, a special marketing team consists of 5 members visited the UK and 6 members
visited Arab for understating the business opportunities. However, all the projected plans are
going in vain when the result is not so positive one, rather in some sectional information are
missing. So all the costs bore for the travelling, inspections, foods, rooms all are in vain and
that are the reason strategic change is wanted from the management and marketing
department is the targeted one.
As Quality Insulation is not doing any project in international arena thus their product
experiments are limited in the local and national market. In case of making international
penetration the company need to change their structural dimension and make it more flexible
and informative for the international people (Dunning 2014). However, the demographic
knowledge about people and their needs are surfaced by the marketing team of this company.
But their inability is in asking questions in case of penetration.
No global aspiration or business tie-up has happened with Quality Insulation, thus
they are doing their business on a national basis. The laws and regulation are imposed on
them are fully stated by the national government. But in case of international business set up
laws and regulations from different countries will be different and that effect in their business
structure and promotion (Han et al. 2015). US law helps this kind of business and that assist
this kind of business like any other parental country but the situation is not same in UK and
Arab as their law and regulations are different in that case. Thus tax implementation,
employment laws, trading news all these sections need to be addressed by Quality Insulation
for the better development in the international market.

4
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Global pricing strategy is an important aspect to define the brand position of the
product and the company (Harrison 2017). Quality products are always expected from the
company for this reason. Payment method needs to be furnished and international standards
of brand position in being compared when the business starts in the international arena.
The polycentric recruitment policy needs to be introduced by Quality Insulation for
the better recruitment process in the international arena. But maintaining the process is not as
easier as lack of coordination is the major conflict in this case. Good communication is
required in that scenario to implement the process of polycentric recruitment from the nation.
The approach of interaction need to be proper so that employees find their growth options in
the organization, then only they come and engage with the organization. The marketing team
has to identify the possible demographic structure of the nation to know the percentage of
people that can join in this organization. Investigation of the market condition of foreign
countries is the major aspect of the development of the business thus marketing department
had to find out the possible outcomes from there but they failed.
The report will consist of this identified issue that marketing department of Quality
Insulation has faced in this recent time. The need to enhance their business and penetrate
other countries for their business extension but the failure of the marketing department is the
lacking reason and it needs to be mitigated by organizational strategies.
2. Literature Review
2.1 Engaged in the global arena
In this globalized business arena, day-to-day business has changed and broader
marketing aspect will come in the business. In this aspect, an organization will try to level up
their scale and in business. In case of business acceleration in international market new

5
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
strategies need to be taken so that global market approach will sustain and that helps in the
aspect of the broader way of marketing and profitability. There are some factors like new
technologies, communication, and competition, along with the landscape of marketing is
important for the development of the business. The marketing heads are trying to follow up
the process in case of international marketing also. As affirmed by Johnson and Mattson
(2015), the organization facilitation is depending on the global penetration and the uniform
profitability in case of the international business arena.
The approach of globalization and reflection from the international perspectives,
global economy and benefit of doing business in that region is the main concern for the
business development case. As commented by Hill, Jones and Schilling(2014), large quality
production and economic profit is the main concern for international business cases and the
economic scope determination is another aspect that marketing team need to check but they
can't. The reason behind such situations is related to the employees’ inefficiency and their
lack of investigation. If the company is offering low cost to customers then economic profit
will be high, but if the price cost is high then it will difficult for the company to sustain their
business in a radical way and maintain all the forms of business understanding with this
nation.
Components Domestic International Multinational Global
Orientation The company
remain in the
domestic
system.
The company
can use the
export method
of business
orientation.
The process of
multinational
orientation is
important in that
section.
The business
process needs to
expand in
global basis
when the
opportunities
will come in

6
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
global aspects.
Stage of
development
Investment from
the foreign
countries can
develop the
infrastructure of
the
management.
To get a better
position is the
market
competitive
positioning is
the best way to
identify their
strength.
For expanding
the business
multinational
approach is
important.
Global stage
development is
important in
that case.
Market potential The situations
are mostly
domestic.
The area of
interpretation is
large.
The section view
of multinational
is very large.
The view of
global market
approach is
essential for
business
development.
Structure The better
domestic
structure is
important.
The division that
has international
structure.
Geographic
product structure
is important for
the business.
The process
applicable is the
matrix.
Table 2: Four Stages of International Evolution
(Source: Daft 2015)
2.2 Designing of the structure in shape to global strategy
Global standardization and restriping of the company is the main issue that can
provide the national responsiveness. For the implementation of global strategy in the

7
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
organization, some strategic changes like merger and acquisition policies, low-cost
production, and high quality will important in that case. When an organization is expanding
their perimeter it will be important for the organization to change their type of products also.
Bulk insulation conducted by the heat transfer and the process development can change the
business extension also. As opined by Johanson and Mattsson(2015), the same situation is
followed in case of reflective finding and insulation cases. The use of an antiglare system of
the vertical shape of the product culture is the most common setting that helps in business
innovating process. There are some sectional divisions and structures need that opts to follow
and organizational division is an important aspect of this situation. The international standard
and global dimensional change is the most effective section that provides effective
management change in the organization (Johnson 2014). The product structure and the
production control along with the use of geographic structure are also important in that case.
Due to the change in globalized structure, the geographic influence and the geographical
position of the place is important. In case of development in product and structure, the
geographic reason is important. The expansion of the organisation in every geographic area is
evaluated following the infiltration of the global market. In an aspect of the geographic area,
the organisation faces the issues of the permissible frontier and technological restraint. In this
situation, large organisations employ the Global Matrix Structure as this arrangement
provides assist in level and vertical synchronization.
2.3 Insulation marketing and global capabilities
The positional change in the organization and the need for transfer is the main change
that needs to address in the organization. The progression of heating machinery, greater strain
in terms of console and the accessibility of cost-efficient liveliness sources soon after usually
lead to the complete heating of all places to stay. As stated by Knobel and Kalman(2016), the
initial power disaster in the mid-1970s raised attentiveness in Germany about supply safety

8
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
and thus triggered a modification of thinking in humanity. Compared to the building
customary of the 1960s, the representative of labour has abridged fossil fuel supplies for
heating in new buildings by a feature of five, enhancing thermal insulation systems and later
energy-activities and saving ordinances in numerous stages to these closing stages (Moon
2013).
The global market has internal and external levels and there are some genuine issues
that provide structural operational change on the organization. The changes are political,
social, cultural and economic factors, which influence the proximity of organization structure
that provide a developmental change and positional dependency to cope up with the changes
that delivers best for the organization as well. In case of foreign countries, partnership factors
are important and relevant and it will help the parental company to grow the business over the
penetrating nation. As opined by March(2013), each department has separate goals and
marketing department has to recognize the possible factors that are responsible for the
business in that nation. Knowledge, innovation and promotional factor are also important in
that case as the product is completely new so better marketing and promotional aspect is
important in that case. There are some challenges that faced by the company due to the
accessibility of the product and use of the product in their lifestyle. Thus, business learning
skill and marketing team need to analyze the section of business planning from where the
business grows on.
2.4 Organizational change and transformation
The philosophy of interdependence on each department is the concern issue for the
organization and transactional model can be used in that case to get better understanding
about the change management. Change management depends on the interdependency
between the producer of the product and customers. The reason behind this connection is the
acceptance of the product and promotion of the product. The assets of the organizations could

9
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
be technical innovations, physical assets and human resources (Nicholls 2014). Occasionally,
the organizations allow cross-subsidiary; this fixes the overall performances of the
organization. The organization wants to reorganize the concept of discrete maneuver process.
In the global atmosphere, the subsidiary managers’ inductee the global approach of the
organization is needed. The transnational businesses can use the competencies of the
organization to the essential in order to gross the opportunity.
3. Analysis and Restructure
3.1 Designing and restructuring the entire process
In case of designing the structure of the department, human resource and other related
things needs to be changed. Quality Insulation is a kind of company that has less
apprehension and promotion in the entire world. The change in marketing is the only space
where the business allocated place can be understood. The redesigning of the insulated house
or organization areas are the way of saving energy and most of the individuals are doing the
system (Pukall and Calabrò 2014). Managers are setting their target after the new budget in
UAE and UK, that they will penetrate their business over there. The products are almost
known to the new countries and that is the reason promotional activities and importance of
using the design restructure is the most important part. As managers are not having proper
information from these two countries form the marketing team and even they are not assuring
the demographic nature of the people over there and that is the concern matter for the
departmental change.
3.1.1 Internal structure of marketing department
Insulation in modern times can be used in every house and organizations to get better
results from the organization. Marketing team of this company is not suitable enough to
handle the situation.

10
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Strengths
 Change in people dimension and
growing interest through promotional
approach.
 Energy needs to be stored so
environments saving options are
there.
 Productivity is not important; rather
the quality of the product is their
strengths.
 Energy stores for the future works.
 Insulation process has been started in
Germany but the enforcement process
and their re-modification is the
important aspect of the organization
change.
Weaknesses
 Change management implementation
is not processed where departmental
changes are in a stagnant way also.
 Human resource problem is the major
problem for the organization.
 Training, development and quality of
the employees are not so productive.
Marketing employees are referred as
an example.
 Activities and course development
are not processed in an efficient way.
 Some of the organizational policies
are needed to be changed but the
process is very time-consuming.

11
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Opportunities
 Engagement of new technologies.
 The change in business structure can
provide better opportunities in the
market.
 Strategic visibilities by the leader and
use this kind of thing to their actual
life.
 Product type and innovation in
product and also the promotional
aspects are creating better
opportunities for the organization.
Threats
 High risk in investment in the
business in case of penetrating ion
other nation.
 Change in insulation process and their
sustainability in the market is
considered a threat.
 The demographic idea of using
products and market analysis to
suggest extends the product in the
market.
Table 3: SWOT analysis
(Source: Created by Author)
3.1.2 External environment of Quality Insulation
Quality insulation has to take care of the external market condition of different
countries that they want to penetrate. In this regard, the political and economic condition of
the penetrating nation is important in that case. European countries have some inland political
issues and GDP or inflation rate is the concerning factor of the company (Searle 2014). On
the other hand, Emirates nations are dealing with their environment and social dilemma of
uncertain situation, thus better situation handling and marketing techniques need to be
accessed in an efficient way so that measurable situation and the sustainable condition can be
extracted.
Factors Descriptions

12
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Political
The insulation process requires government
support and advancement so that other nation
or the penetrating nations can get the value of
this process. Cost pulling tendency and
depending on the customer preference and
aware them by the use of this insulation is
important in that case.
Economic
Last few years growth, market culture,
peoples’ income, GDP all these are important
to know about the economic condition of the
market(Shafritz, Ott and Jang 2015). The
insulation saves money on energy bills but in
most of the cases, people are not aware of
this thing. The economic condition of the
nation helps the business also to accelerate
their territory in other nations.
Social
The purchasing power of people is the
concerning factor of the insulation process
and people thinking and perception of this
material is the main factor of social
acceptance.
Technological
Bulk Insulation, Reflective Insulation all
these processes is reviewing the
technological aspect of the company(Stein et
al. 2016). The new technologies are always

13
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
appreciable and in case of climate change
situation in different countries, technological
influence is needed from the company to
deliver something new in every occasion.
Table 4: PEST analysis
(Source: Created by Author)
3.1.3 Sectional structural dimension
Organizational dimension can be divided into two sections. Structural dimension is
one of them and contextual dimension is another. In case of expanding the business in the
international market, organization follows the structural dimension. The alignment of the
work culture, procedure of work, specialization, policy manners, job descriptions and
regulations needed for the jib is the most influencing manner of business (Trudgen and
Freeman 2014). In case of Quality Insulation, their employees' recruitment along with the
setting up the structure of the hierarchy level is the concern matter for the organization.
Professionalism and their expressing mannerism is the concern matter of business and
through the structural dimension model, Quality Insulation can set their level of
organizational structure for the international market expansion.
3.1.4 Redesign of international environment for Quality Insulation
International structure
The simple vertical structure needs to be followed by Quality Insulation. In case of
expanding the business in the international sphere, the complex matrix structure is the
appropriate one to follow (Walsh and Craig 2016). Their hierarchy of the operation process is
the main aspect of the organization and that ensures the better effective multinational
structure for the organization.

14
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Cost calculation and global price strategy
Brand culture and the cost-calculation strategy determine the economic condition of
the global pricing. In case of service and designing in the different market, the structural
changes are also required in that case and the set price for different nations is important for
the global scenario as well.
At first, the finance team of Quality Insulation needs to survey the place and understand the
currency rate of the nation (Wach 2014). Then global economic volatility has evaluated by
the currency rate and universal payment methods on additional facilities are important in this
section. In case of opening new branches the understanding over the locality and the
demographical and geological understanding is the best process to do such thing.
3.2 Organizational monitoring process
Monitoring is needed in case of new branch or sections and goal-oriented behaviour
and approach towards the objective lining. There are some functional gaps between the
formation procedures of the business; in that case monitoring process is the best way of
soliciting the best approach to the organization (Waldman and Jensen 2016). The planning
and communication along with the core management surveillance is the most affecting factor
of this process.
4. Recommendations
Partnering of growth
Quality Insulation can join their company with another company for the penetrating
aspect and deliver their best establishment over the nation. In case of doing business in UK or
Arab, Quality Insulation can make a partnership business with their renowned brand and
cooperate the financial structure and do material interest with that.

15
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Cross-Cultural diversity in the organization
The diversity in the organization helps organization culture and delivers the best
possible way to amalgam the employees for the development of the organization. Non-
discriminatory approach and assembling of diverse culture is the most important aspect of the
business and organizational cross-culture situation helps the business expansion as well.
Corporate strategic approach
Quality Insulation has to take some communicative and cultural attachment approach
for their international business penetration. The recruitment process needs to be crucial and
important for the organization. In case of insulation, most of the process engineers and floor
management of the operational people are required. Along with the effective marketing
people are also required for the development of business in international market. The reason
behind this ineffective marketing people is engaged with the company in recent past. So
trained them and develop their marketing thinking is the only way for this session.
5. Conclusion
Therefore the report can be concluded that Quality Insulation redesign structure is the
main aspect of business and formation penetration in another country is the most important
matter that the company wants to do. Different sections of US have used the products from
Quality Insulation but the international market penetration does not happen to them. The
marketing department failure and their inefficiency to know the penetration condition of these
countries and in-depth knowledge of the international foundation of the business are missing
in that case. Recommendations are also provided along with the identified problems so that
Quality Insulation will grow as an international business.

16
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
References
Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change
work in progress. Abingdon: Routledge.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Sydney: Pearson Australia.
Dachs, B., Stehrer, R. and Zahradnik, G., 2014. The internationalisation of business R&D.
Edward Elgar Publishing.
Daft, R.L., 2015. Organization theory and design. Boca Raton: Cengage Learning.
Dixon, F.A., Yssel, N., McConnell, J.M. and Hardin, T., 2014. Differentiated instruction,
professional development, and teacher efficacy. Journal of the Education of the Gifted, 37(2),
pp.111-127.
Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of
the 1990s. Abingdon: Routledge.
Han, S.Y., Ji, H.K., Yoon, S.W. and Lee, C.H., 2015. Legislation feasibility studies for
expanding the business scope of paramedics: Focused on high-level task in importance, need
and allowance. The Korean Journal of Emergency Medical Services, 19(3), pp.117-138.
Harrison, R.T., 2017. The internationalisation of business angel investment activity: a review
and research agenda. Venture Capital, 19(1-2), pp.119-127.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Boca Raton: Cengage Learning.

17
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Johanson, J. and Mattsson, L.G., 2015. Internationalisation in industrial systems—a network
approach. In Knowledge, Networks and Power (pp. 111-132). London: Palgrave Macmillan
UK.
Johnson, P., 2014. Fundamentals of collection development and management. New York:
American Library Association.
Knobel, M. and Kalman, J. eds., 2016. New literacies and teacher learning: Professional
development and the digital turn (Vol. 74). Peter Lang.
March, J.G. ed., 2013. Handbook of Organizations (RLE: Organizations) (Vol. 20).
Abingdon: Routledge.
Moon, J.A., 2013. Reflection in learning and professional development: Theory and practice.
Abingdon: Routledge.
Nicholls, G., 2014. Professional development in higher education: New dimensions and
directions. Abingdon: Routledge.
Pukall, T.J. and Calabrò, A., 2014. The internationalization of family firms: A critical review
and integrative model. Family Business Review, 27(2), pp.103-125.
Qualityinsulationmn.com 2018 Welcome to Quality Insulation retrieved from:
http://www.qualityinsulationmn.com/products/other[Accessed on 29th March 2018]
Searle, L.G., 2014. Conflict and commensuration: contested market making in India's private
real estate development sector. International Journal of Urban and Regional Research, 38(1),
pp.60-78.
Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015. Classics of organization theory. Boca Raton:
Cengage Learning.

18
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Stein, M.K., Smith, M.S., Henningsen, M.A. and Silver, E.A., 2016. Implementing
Standards-Based Math Instruction: A Casebook for Professional Development. London:
Teachers College Press.
Trudgen, R. and Freeman, S., 2014. Measuring the performance of born-global firms
throughout their development process: The roles of initial market selection and
internationalisation speed. Management International Review, 54(4), pp.551-579.
Wach, K., 2014. The Role of Knowledge in the Internationalisation Process: An Empirical
Investigation among Polish Businesses. International Competitiveness in Visegrad Countries:
Macro and Micro Perspectives, pp.143-158.
Waldman, D. and Jensen, E., 2016. Industrial organization: theory and practice. Abingdon:
Routledge.
Walsh, R. and Craig, A., 2016. Radiation Therapists’ and Diagnostic Radiographers’
participation in continuing professional development and knowledge of Regulatory Body
Registration. Journal of Radiotherapy in Practice, 15(2), pp.150-160.

19
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Appendices
Appendix 1:
Figure 1: Winter heat losses
(Source: http://yourhome.gov.au 2018)
Appendix 2:

20
STRATEGIC PROFESSIONAL DEVELOPMENT AND MANAGEMENT
Figure 2: Summer heat losses
(Source: http://yourhome.gov.au 2018)