Impact of Globalisation on Strategic Direction: A Business Report

This report examines the impact of globalisation on strategic direction within a business context. It begins by defining globalisation and exploring its driving forces, including cost, market dynamics, and technological advancements. The report then analyzes the influence of digital technology on globalisation, followed by a PEST (Political, Economic, Social, and Technological) analysis. It identifies challenges associated with globalisation, such as strategic barriers and market entry complexities. The report provides recommendations for overcoming these challenges, emphasizing the importance of understanding cultural nuances and customer demands in international markets. Finally, it concludes that globalisation is crucial for business expansion, and strategic barriers can hinder market entry. The report uses examples to support the analysis and provides references for further research.

Strategic Direction and
Impact

Table of Content
• Introduction
• Concept of globalisation
• Driving factors of globalisation
• Impact of Digital Technology
• PEST Analysis
• Challenges of globalisation
• Recommendation
• Conclusion

Introduction
Globalisation is a quite important subject in present day scenario that
focusses on improved efficiency and effectiveness in overall working
of business concerns. This further lays a quite significant impact on
functioning of business ventures. Strategic direction in this aspect is a
quite important or driving force in a business.

Concept of globalisation
Globalisation is an essential process that focusses on expansion and
growth of business concerns at an international level. It is basically
responsible for enhancement in growth and well as productivity of a
business concern. It is driven by a number of forces and tools such as
new development and gradual changes in relation to economy of the
world.

Driving factors of globalisation
Globalisation gets impacted or affected by a number of driving forces
such as
• Cost
• Market
• Environment
• Technological advancements
• Reducing trade barriers etc.

Impact of Digital Technology
Digital technology is considered as the utilisation of resources for
effectual findings, forming, examining, communicating as well as
delivering into digital respect. This involves usages of programming
tools, applications of software and web tools. Digital; technology have
effected globalisation due to enhancement as well as growth.

PEST Analysis
PEST analysis of CAMECO are as follows:
• Political factors
• Economic factors
• Social factors
• Technology factors

Challenges of globalisation
A strategic barrier refers to obstacles or challenges faced by business
concerns that create a problem or complexity for a business whenever
they wish to enter some given market. These barriers of entry include a
number of factors such as technological challenges, start up or
expansion prices, licensing or copyright requirements, monetary funds
requirements etc.

Cont...
In context of CAMECO, various strategic complexities faced by them
have been mentioned as under:
• Monopoly situation
• Legal protection
• Corrupt business practices

Recommendation
Recommendation for overcoming challenges
They have to know about the significance of belief, culture and so on of
international. For operating business into world wide respect, company
required to understand customers demands, tastes and so on as well as
produce consequently for survival as well as growth.

Conclusion
From the above PPT, it have been concluded that Globalisation is an
essential process that focusses on expansion and growth of business
concerns at an international level. A strategic barrier refers to obstacles
or challenges faced by business concerns that create a problem or
complexity for a business whenever they wish to enter some given
market.

References
• Slack, N. and Brandon-Jones, A., 2018. Operations and
process management: principles and practice for strategic
impact. Pearson UK.
• Cassidy, A., 2016. A practical guide to information systems
strategic planning. Auerbach Publications.
• Hill, T., 2017. Manufacturing strategy: the strategic
management of the manufacturing function. Macmillan
International Higher Education.