Strategic Direction: Change Management in UK Travel Tourism Companies

This essay critically evaluates how a UK Travel Tourism company, specifically Ryanair, can best manage change and shape its strategic direction. It examines the value of a clear purpose, vision, mission, and objectives in setting strategic direction, assessing Ryanair's change management processes, models, and tools. The essay also discusses strategies for managing risk and change at local, international, and national levels, along with key performance indicators to measure change and strategic business planning. It references Kotter's change management theory and its application within Ryanair, providing insights into the airline's approach to maintaining a competitive edge in the evolving travel and tourism sector. Desklib offers a wealth of similar resources, including past papers and solved assignments, to aid students in their studies.