Strategic Event Venue Management: Cameron House Hotel, Loch Lomond

This report provides an analysis of event venue management, focusing on the strategic selection and execution of events at Cameron House Hotel, Loch Lomond. It outlines the various resources required for successfully hosting four consecutive events, including furniture, parking, and additional staffing. The report also addresses the financial considerations, such as foreseeable costs and the need for additional funds for materials and transportation. Furthermore, it emphasizes the importance of risk management, particularly concerning weather conditions and the need for indoor event alternatives. The conclusion highlights the organization's effective response to client needs and its ability to maintain brand essence while maximizing sales and profits, attributing this success to the integration of controlling, planning, leading, and organizing functions. Desklib provides access to similar solved assignments and study tools for students.

Event Venue Management

Table Of Content
• Introduction
• Venue For The Event
• Resources Required
• Conclusion
• References

Event venue management can be explained as the strategic identification and selection of best venue to make
an event successful with proper safety and as per client’s needs. The following report will present a
description of event management for out-site event for hosting four events consecutively. It will present and
outline various event venues and justify the use of a particular event venue to successfully complete the
event.
Introduction

There are many venues for conducting an event such as a hotel, entertainment cruiser and function centre.
For such an event that will require a statutory place to conduct the event successfully Cameron House Hotel,
Loch Lomond can be chosen. The sort of occasion that can be hosted at the Cameron House, Loch Lomond
is the grand celebrations, weddings etc.
Venue for the event

Furniture
Furniture is viewed as a decent resource which
comprises of round tables, seats, work areas and
nightstands. The furniture is comprised of warm
wood, rich textures and numerous different
things. The table is utilized for orchestrating the
information or fundamental materials of the
business in lines and sections or a design. The
availability of resources and seating
arrangements like furniture, catering tools,
utensils are available in ample amount at
Cameron House, Loch Lomond.
Resources Required

Parking area
There is a lot of space and parking area for almost
200 vehicles in the Cameron House, Loch Lomond
so that situations when many people come together
at event can be handled. In context to the needs of
the client, while carrying out all the events, there
would be parking considered for each of the event in
order to provide best experience of the guests and
they do not have to worry about the safety of their
vehicles. Yes there will be enough out-site parking
area for the purpose to accommodate the number of
guests.
Continue

Event Finances
There is a requirement for foreseeable costs for event
management as all the venues would involve various services
which are required by all the four events and in the given
timeframe. There are additional funds required by Cameron
House, Loch Lomond in order to make arrangements related
to any kind of materials, decorative items, food and other
things. The costs for the transportation and invitations would
be also covered in the foreseeable costs. These costs will be
covered in the cost of overall event that will provide higher
profits in the end.
Continue

Additional Staff
Also there might be need of additional staff to assist at
all the events. In context to the organization, there is a
need to monitor the events taking place at Cameron
House, Loch Lomond and it is very important to
develop different techniques for evaluation in order to
monitor and measure the project. In addition to that,
there are four major element which need to be
reviewed which comprises of performance, time,
scope and cost. In case of the event of the company, all
the functions and events need to be well organized.
Continue

Facilities for Indoor Events in the case of unambiguous situations
Cameron House, Loch Lomond must be prepared for any changes in the situation. In case of changing weather
conditions, the events would not be hosted outside at function centre, hotel or entertainment cruiser because it
might lead to disturbance and leads to food wastage and things getting spoiled. For preparing the event it is
necessary that proper evaluations and weather forecasts must be done before hoisting the event outside.
Continue
RISKS IN
EVENTS

From the above presentation, it can be concluded the organization is actively responding to the needs of the
clients and its carrying out the operations at all events in an effective manner. The company has been able to
carry out and maintain its brand essence along with maximum sales and rising profits. In context to the
organization, it has perfectly blended the four management functions which comprises of controlling, planning,
leading and organizing. All of them have been the key driver behind the success of the organization.
Conclusion

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• Daigo, E. and Filo, K., 2020. Using a sport event to create a sense of community: Charity sport event
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• Dowson, R. and Bassett, D., 2018. Event planning and management: Principles, planning and practice.
Kogan Page Publishers.
• Ghaderi, Z., Walker, M. and Béal, L., 2022. RESPONSES AND LEARNING FROM COVID-19:
INTEGRATING CHAOS AND COMPLEXITY THEORIES IN THE EVENT AND TOURISM SECTOR IN
IRAN. Event Management.
• Hind, D.W. and et. al., 2019. International Best Practice in Event Management: Based on The APIEM
Certified Event Manager. Prasetiya Mulya Publishing.
References