Fitness First: Innovation and Technological Strategy Analysis Project

This project provides a comprehensive analysis of Fitness First's innovation and technological strategies over a 10-year period. The analysis covers key variables such as innovation strategies, sources, leadership, cost, product and service innovations, technology innovations, and business model. It examines how Fitness First has evolved from using basic gym equipment to incorporating disruptive technologies, AI, and robotics to enhance customer experience and maintain a competitive edge. The project also delves into strategic and social advantages, organizational culture, stakeholder and customer value, employee value, change management, global reach, and growth and profit. The write-up assesses the gym's past, present, and future strategies, including its approach to innovation sources, leadership, and the impact of technology on its business model. Furthermore, the project explores the financial aspects, including innovation costs and revenue analysis, as well as the development of services like boxing classes and healthcare facilities. The project concludes with a review of the organization's growth and potential for future expansion and technological advancement. The project also includes a bibliography with relevant sources.