Strategic Management Report: Fonterra's Competitive Analysis

This report provides a strategic management analysis of Fonterra Co-operative Group Limited, a major international dairy company based in New Zealand. The report begins with an overview of Fonterra's company background, including its history, products, and global presence, followed by an examination of its shareholders and stakeholders. It then utilizes the VRIO framework to assess Fonterra's resources and capabilities, identifying its strengths and weaknesses. The analysis continues with a discussion of Fonterra's overseas and New Zealand competitors, highlighting their advantages. Finally, the report explores Fonterra's market segmentation strategies, detailing how the company divides its market based on geographic, demographic, and behavioral factors. The report concludes by providing a comprehensive understanding of Fonterra's strategic position within the dairy industry.