Strategic Management Report: Ghana Telecom Industry Analysis

This report provides a strategic analysis of the Ghana telecommunication industry, utilizing Porter's Diamond Model to assess its competitive landscape. The analysis examines various factors including factor conditions, demand conditions, strategy, structure, rivalry, and the role of supporting industries. The study delves into government policies, market competition, and the impact of consumer demand, including the increasing affordability and adoption of mobile technologies. The report concludes with an overview of the industry's strengths and weaknesses, emphasizing the importance of skilled labor, the impact of competition, and the supportive role of government reforms. The research also highlights the growing middle class and the potential for future growth in the telecommunications sector of Ghana. References from academic journals are included to support the analysis.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
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Executive Summary
The report has helped in analysis of the entire Ghana Telecommunication industry with the
help of Porter’s Diamond Model. The model has helped in analysis of the different kind of
government policies as this created in an effectual and appropriate manner.
Proper analysis has been done in order to understand the different kind of strategies to
improve the condition in an effectual manner. The respective framework has helped in
understanding the different strategies in an effectual manner.

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Table of Contents
Introduction................................................................................................................................3
Porter’s Diamond Model Analysis of Ghana Telecommunication Industry..............................3
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
The report helps in analysis of the Porter’s Diamond Model analysis of the
telecommunication industry of Ghana. The model will help in analysis of the different kind of
competitive advantage nations or the different kind of groups as this helps in explaining the
role of the government who can act as the catalysts to improve the position of the country.
Proper analysis is essential in nature as this will help in analysing the demand conditions,
chance along with factor conditions as well.
Porter’s Diamond Model Analysis of Ghana Telecommunication Industry
The telecommunication industry in Ghana include radio, television along with mobile
telephones as well. Proper telecommunication sector is the main and major economic sector
of Ghana that is according to the different kind of statistics of the World Bank due to the
liberal policy of Ghana. The Porter’s Diamond Model will help in understanding the different
kind of policies around the information and communications technology.
Porter’s Diamond Model includes the strategy structure of the different firms along
with rivalry. The demand conditions have to be analysed in an effectual manner wherein the
government regulations have to be analysed in an effectual manner. The supporting and
related kind of industries is related to government has to be analysed as this will provide the
different kind of issues in an effectual manner. The factor conditions have to be analysed in
an effectual manner that will assist in analysing the policies of the ICT of Ghana
Telecommunications industry in an appropriate manner (Fainshmidt, Smith and Judge 2016).

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Figure 1: Porter’s Diamond Model of Ghana Telecommunication Industry
(Source: Created by author)
The Ghana Telecommunication Industry is one of the major economic sectors and
Porter’s Diamond Model will help in analysing all the factors that are helpful and responsible
for the global business competition and this resembles the points of the diamond. The major
clusters of the Porter’s Diamond Model of Ghana Telecommunication Industry are done as
follows:
Factor Conditions is one such situation in Ghana that is related to the different kind
of production factors that includes knowledge and infrastructure. These kinds of factors are
grouped into different kind of material resources along with knowledge resources along with
infrastructure (Kharub and Sharma 2017). There is presence of the skilled labour pool and the
factor conditions include the rapid development of the robust kind of telecommunication
industry of Ghana as well. the increasing demand of the customers has to be analysed in an
effectual manner with the changing lifestyles and this includes the growing attraction for the
mobiles among the individuals with such new features as well.
The strategy of structure of firm and rivalry is one of the other factor in the
respective model wherein it has been seen that there is huge competition in the
telecommunication industry and this is negative influence on Ghana Telecommunication
industry as well. It has been seen that there are different kind of competitors of
Telecommunication industry wherein the different kind of service providers is providing
same kind of services at low cost in the entire Ghana Telecommunication industry as well
(Samarasinghe, Ariadurai and Perera 2015).
Supporting and related Industries includes that there are different kind of competent
kind of handset manufacturers that has been produced by different kind of firms in the entire
Ghana Telecommunication industry. The handset players are trying to set up different kind of
manufacturing bases in Ghana for better kind of operation management in the entire
management of the Ghana Telecommunication industry as well (Jarungkitkul and
Sukcharoensin 2016).
The government of Ghana has expanded and extended full support to the entire
industry through reform processes. There are different kind of policies that are in proper

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place to safeguard the different kind of interests of the service providers along with the
different customers in the market as well (Castro-Gonzáles et al. 2016).
The demand conditions of Ghana have to be checked wherein it has been seen that
Ghana has large middle class of more than 350 million customers and the affordability of the
customers are growing in nature and they are offering lifetime scheme at the bottom of the
pyramid. The tele density has offered huge density and potentiality for the future to perform
the activities in an effective manner (Riasi 2015).
Conclusion
Therefore, it can be concluded that the Ghana Telecommunication Industry has the
presence of the different skilled labours and the disposable income of the consumers is
increasing in nature. Proper ascertainment has been made that has helped government of
Ghana in extending their full support to the entire industry through the reform processes as
well. however, there are different kind of competitors in the telecommunication industry of
Ghana that are trying to provide same kind of services at a lower rate.

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References
Castro-Gonzáles, S., Peña-Vinces, J.C. and Guillen, J., 2016. The competitiveness of Latin-
American economies: Consolidation of the double diamond theory. Economic Systems, 40(3),
pp.373-386.
Fainshmidt, S., Smith, A. and Judge, W.Q., 2016. National Competitiveness and Porter's
Diamond Model: The Role of MNE Penetration and Governance Quality. Global Strategy
Journal, 6(2), pp.81-104.
Jarungkitkul, W. and Sukcharoensin, S., 2016. Benchmarking the competitiveness of the
ASEAN 5 equity markets: An application of Porter’s diamond model. Benchmarking: An
International Journal, 23(5), pp.1312-1340.
Kharub, M. and Sharma, R., 2017. Comparative analyses of competitive advantage using
Porter diamond model (the case of MSMEs in Himachal Pradesh). Competitiveness Review:
An International Business Journal, 27(2), pp.132-160.
Riasi, A., 2015. Competitive advantages of shadow banking industry: An analysis using
Porter diamond model. Business Management and Strategy, 6(2), pp.15-27.
Samarasinghe, N., Ariadurai, S.A. and Perera, M.E.R., 2015. Facing the Future Challenges of
the Sri Lankan Apparel Industry: An Approach based on Porter’s Diamond Model for the
Competitive Advantage of Nations.