Strategic Marketing Plan: Gillette's Entry into Indonesia

This report provides a detailed strategic marketing plan analysis of Gillette's entry into the Indonesian market. It begins with an introduction to Gillette, its brand extensions, and its presence in Indonesia, led by country manager Chester Allan. The report then delves into a strategic analysis, focusing on business definition and scope, market definition, product definition, and competitor analysis. It examines the external environment using PEST analysis, evaluating economic, sociocultural, political-legal, technological, and natural environmental forces. The analysis highlights market segments, target consumers, and the competitive landscape, including both imported and local brands. The report emphasizes the importance of understanding local needs and consumer behavior. Finally, it concludes with recommendations for Gillette to enhance its marketing strategies and increase sales, including advertising and customer segment expansion. The report also includes a list of references.