This report provides a comprehensive analysis of the global business environment, exploring the factors that influence global operations, including the McKinsey 7S model and Hofstede's Dimensions of Culture theory. It delves into the ethical and sustainable factors that organizations must consider in a global market, such as cultural marketing considerations, proper wages and benefits, and environmental regulations. The report also examines strategic decision-making in relation to risk and diversification, highlighting the importance of handling risk, international diversification, and adapting leadership styles. Furthermore, it evaluates various strategic global expansion routes, including foreign direct investment, exporting, licensing, and strategic alliances. The report concludes by emphasizing the optimistic aspects of the global business environment, such as new technologies and job creation.