Strategic Growth Plan for Home Bake: Opportunities and Funding
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AI Summary
This report provides a comprehensive analysis of growth planning for Home Bake, a company specializing in home baking supplies. It examines key considerations for evaluating growth opportunities, utilizing Porter's generic strategies and PESTLE analysis to assess the competitive landscape and external factors. The report evaluates growth opportunities using the Ansoff Matrix, exploring market penetration, market development, product development, and diversification strategies. It also identifies various funding sources, including personal investment, small business loans, crowdfunding, and business angels. Furthermore, the report designs a business plan for Home Bake, outlining its vision, mission, objectives, and marketing strategies. Finally, it discusses exit and succession options for the small business, highlighting their benefits and drawbacks. Desklib provides access to this and other solved assignments to aid students in their studies.

Planning for growth
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysation of key consideration for the evaluation of growth opportunity and justification....3
Evaluation of the opportunities for growth Dappling Stand-offs growth vector matrix..............5
Different sources of funding........................................................................................................6
P4 Designing business plan.........................................................................................................7
Exit and succession option for a small business plan with its benefits and drawbacks.............10
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................14
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysation of key consideration for the evaluation of growth opportunity and justification....3
Evaluation of the opportunities for growth Dappling Stand-offs growth vector matrix..............5
Different sources of funding........................................................................................................6
P4 Designing business plan.........................................................................................................7
Exit and succession option for a small business plan with its benefits and drawbacks.............10
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................14

INTRODUCTION
Planning for growth is related to strategic business activity which are enables business owners in
order to plan and track organic growth in their revenue. This is help business in order to allocate
their limited resources towards a centred effort to adapt to change in industry driven by digital
disruption and differentiate from competitors(Dawes, 2018). Present report based on the home
bake of Southwell company which is renowned as one of the best place for the bakers and cake
maker. The company is established in the year 2016 which deliver assistance in making the
mouth-watering cakes at home. The organisation provides the material or the item to the people
who used them in completing and baking the cakes. The present report will determine the key
consideration which the organisation consider while determining the growth opportunities.
Along with that the report will reflect different methods of funding and will develop the business
plan.
MAIN BODY.
Analysation of key consideration for the evaluation of growth opportunity and justification.
The planning for the growth is one of the effective tool for the welfare of the business. the
organization willing to attract the large numbers of the customers toward the brand for increasing
the profitability and productivity of the company. In order to expend the business in domestic or
international marketplace it is important to determine the growth and conduct the market
analysis. The organization can accomplish the success in the various marketplace by considering
some competitive advantages in effective as well as efficient manners(Morison, 2020). For the
competitive advantages the company will evaluate the porters generic model which is mentioned
as follows:
Porters generic strategies: it is one of the effective plans of action which the professionalised
utilized for getting success in the various marketplace. With the support of that the company is
able to determine the sustainable benefits in an appropriate manner. In context to that the
organization can considered the four elements of porters enrich strategies.
Cost leadership: for the success of the small business the organization can deliver the product
and services of the company at the lower price that will attract the large numbers of the people
toward the brand. With the assistance of that the company can generate high revenue and
enhance brand value.
Planning for growth is related to strategic business activity which are enables business owners in
order to plan and track organic growth in their revenue. This is help business in order to allocate
their limited resources towards a centred effort to adapt to change in industry driven by digital
disruption and differentiate from competitors(Dawes, 2018). Present report based on the home
bake of Southwell company which is renowned as one of the best place for the bakers and cake
maker. The company is established in the year 2016 which deliver assistance in making the
mouth-watering cakes at home. The organisation provides the material or the item to the people
who used them in completing and baking the cakes. The present report will determine the key
consideration which the organisation consider while determining the growth opportunities.
Along with that the report will reflect different methods of funding and will develop the business
plan.
MAIN BODY.
Analysation of key consideration for the evaluation of growth opportunity and justification.
The planning for the growth is one of the effective tool for the welfare of the business. the
organization willing to attract the large numbers of the customers toward the brand for increasing
the profitability and productivity of the company. In order to expend the business in domestic or
international marketplace it is important to determine the growth and conduct the market
analysis. The organization can accomplish the success in the various marketplace by considering
some competitive advantages in effective as well as efficient manners(Morison, 2020). For the
competitive advantages the company will evaluate the porters generic model which is mentioned
as follows:
Porters generic strategies: it is one of the effective plans of action which the professionalised
utilized for getting success in the various marketplace. With the support of that the company is
able to determine the sustainable benefits in an appropriate manner. In context to that the
organization can considered the four elements of porters enrich strategies.
Cost leadership: for the success of the small business the organization can deliver the product
and services of the company at the lower price that will attract the large numbers of the people
toward the brand. With the assistance of that the company can generate high revenue and
enhance brand value.
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Differentiation: In context to that the company can introduced new or unique product and
services related to the home baked business which will be different form the comports of the
organization. With the assistance of that the organization is able to survive and get succeeded in
the marketplace(Park, and LaFrombois, 2019).. The organization can offer the best quality
product to the consumers.
Focus: the organization will offer the product and services in the lower or the niche market
rather than offering in the industry at the valuable price. The organization will target the specific
small marketplace and offering at lower price. The product of the company will be unique from
the competitors which help in increasing the brand values of the company.
Differentiation focus: basically the organization delivers the innovative product and services in
the target market in order to increase the profitability of the company and lead the marketplace in
effective as well as efficient manner.
Pestle analysis
Political: with the stability of the political party the organization has the opportunity to increase
the network in the domestic as well as international marketplace. The new rules and regulation
of political party affect the business as the government bodies deliver new polices due to which
sometime the home bake is unable to import the raw material and export the finish goods to the
other suppliers(Santini, and et.al., 2021) .
Economic: this is one of the effective model that considered the economic growth, interest rate,
inflation rate and exchange rate of the currency. With the stable economic condition, the
services related to the home baked business which will be different form the comports of the
organization. With the assistance of that the organization is able to survive and get succeeded in
the marketplace(Park, and LaFrombois, 2019).. The organization can offer the best quality
product to the consumers.
Focus: the organization will offer the product and services in the lower or the niche market
rather than offering in the industry at the valuable price. The organization will target the specific
small marketplace and offering at lower price. The product of the company will be unique from
the competitors which help in increasing the brand values of the company.
Differentiation focus: basically the organization delivers the innovative product and services in
the target market in order to increase the profitability of the company and lead the marketplace in
effective as well as efficient manner.
Pestle analysis
Political: with the stability of the political party the organization has the opportunity to increase
the network in the domestic as well as international marketplace. The new rules and regulation
of political party affect the business as the government bodies deliver new polices due to which
sometime the home bake is unable to import the raw material and export the finish goods to the
other suppliers(Santini, and et.al., 2021) .
Economic: this is one of the effective model that considered the economic growth, interest rate,
inflation rate and exchange rate of the currency. With the stable economic condition, the
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company is able to pay less taxes and increase the revenue and growth of the company. Due to
that the company have befitted of delivering the product of the company in the low price that
also satisfy the large numbers of the customers.
Social: it includes the culture, belief, values, age, attitude and health etc. in the current period the
people are becoming the health conscious due to that the demand of the bakery product is
decreeing and the market trends are changing rapidly. It affects the sales of the company.
Technological: in the current period the large numbers of the people are depended on
technological tools or digital media. It helps in increasing the awareness among the people and
knowledge the people with the services of the company in effective as well as efficient manner.
on the basis if the reviews on the social media the individual person from the perception of
buying the product and services.
Legal: the legal factor includes all the rules and regulation which is imposed on the peoples and
organization in order to maintain the positive culture and peace in the country. The laws are
regarding the export/ import duties, taxation polices etc. due to which the organization is able to
saver the association from the lawsuits and provide transparency to the customers of the
organization(Patri, and et.al., 2020).
Environmental: in the situation the people deliver more values to the environment in which the
organization need to follow all the guidance related to environment in order to save the planet. In
order to that the organization avoid the utilization of the plastic and harmful chemical for the
manufacturing and producing the products in an appropriate manner.
Evaluation of the opportunities for growth Dappling Stand-offs growth vector matrix
The Ans off matrix is one of the effective model which the organization utilized in order to
determine the opportunity to increase the business in effective as well as efficient manner. The
Ans off matrix mainly focus on delivering values and increasing the capability and efficiency of
the company. It consists of certain elements which are mentioned as follows:
Market penetration: in the elements of Ans off matrix the organization willing to increase the
sales of the company in effective as well as efficient manner. According to this element the
organization sales the existing product in the existing marketplace. In context to that the
organization keeps improving the quality of the product and services.
Market development: in this strategy the organization willing to sales the existing product in
the completely new marketplace to increase the values and image of the company in domestic as
that the company have befitted of delivering the product of the company in the low price that
also satisfy the large numbers of the customers.
Social: it includes the culture, belief, values, age, attitude and health etc. in the current period the
people are becoming the health conscious due to that the demand of the bakery product is
decreeing and the market trends are changing rapidly. It affects the sales of the company.
Technological: in the current period the large numbers of the people are depended on
technological tools or digital media. It helps in increasing the awareness among the people and
knowledge the people with the services of the company in effective as well as efficient manner.
on the basis if the reviews on the social media the individual person from the perception of
buying the product and services.
Legal: the legal factor includes all the rules and regulation which is imposed on the peoples and
organization in order to maintain the positive culture and peace in the country. The laws are
regarding the export/ import duties, taxation polices etc. due to which the organization is able to
saver the association from the lawsuits and provide transparency to the customers of the
organization(Patri, and et.al., 2020).
Environmental: in the situation the people deliver more values to the environment in which the
organization need to follow all the guidance related to environment in order to save the planet. In
order to that the organization avoid the utilization of the plastic and harmful chemical for the
manufacturing and producing the products in an appropriate manner.
Evaluation of the opportunities for growth Dappling Stand-offs growth vector matrix
The Ans off matrix is one of the effective model which the organization utilized in order to
determine the opportunity to increase the business in effective as well as efficient manner. The
Ans off matrix mainly focus on delivering values and increasing the capability and efficiency of
the company. It consists of certain elements which are mentioned as follows:
Market penetration: in the elements of Ans off matrix the organization willing to increase the
sales of the company in effective as well as efficient manner. According to this element the
organization sales the existing product in the existing marketplace. In context to that the
organization keeps improving the quality of the product and services.
Market development: in this strategy the organization willing to sales the existing product in
the completely new marketplace to increase the values and image of the company in domestic as

well as international marketplace. Due to that the organization is able to expend the business in
the various marketplace. Furthermore, the company is able generate new customers for the
welfare of the company (Hu, Huang, and Li, 2019) .
Product development: according to this factor the organization focus on developing the new
product of the company and sales them in the existing marketplace in order to bring variety and
offer wide ranges of commodity to the people. With the assistance of that the organization is
able to make the relationship with the variety of the people and boost the sales of the company.
Diversification: in the diversification the organization has the opportunity to enter the new
marketplace with the completely new product and services in order to satisfy large numbers of
customers in effective as well as efficient manner. With the help of that the organization is able
to grow faster and make new relationship with the large numbers of the people. In context to
that the association bring the innovative idea of launching new products as per the taste and
preferences of individual person.
Different sources of funding.
In order to operate the business the organization are required the capital in order to make the
investment. With the assistance of that the organization is able to bring the innovative ideas and
launch new product and services in an appropriate manner. Some sources are mentioned as
follows:
personal investment or personal savings: for making h investmen in the organization
the individual person has the opportunity to invest the capital from the personal savings.
With the assistance of that the organization invest the capital for the develop, net of the
business in adequate manner. It is considers as the effective as well as most approachable
sources of funding (Olesen, and Carter, 2018).
Small business loan: for making the investment the organization has the opportunity to
take slam loans from variety of credit institute. Along with that the individual person or
the organization need to repay the loan and the EMI on the regular basis. After taking the
loan the association other organization is liable to repay the loan in given period. In
order to deliver the loan the bank or other financial institute charges interest rate which is
low and affordable by the individual person.
Crowdfunding: it is one of the effective platform which allow the organization to
collect the funds from the people by asking them for the small contribution. The people
the various marketplace. Furthermore, the company is able generate new customers for the
welfare of the company (Hu, Huang, and Li, 2019) .
Product development: according to this factor the organization focus on developing the new
product of the company and sales them in the existing marketplace in order to bring variety and
offer wide ranges of commodity to the people. With the assistance of that the organization is
able to make the relationship with the variety of the people and boost the sales of the company.
Diversification: in the diversification the organization has the opportunity to enter the new
marketplace with the completely new product and services in order to satisfy large numbers of
customers in effective as well as efficient manner. With the help of that the organization is able
to grow faster and make new relationship with the large numbers of the people. In context to
that the association bring the innovative idea of launching new products as per the taste and
preferences of individual person.
Different sources of funding.
In order to operate the business the organization are required the capital in order to make the
investment. With the assistance of that the organization is able to bring the innovative ideas and
launch new product and services in an appropriate manner. Some sources are mentioned as
follows:
personal investment or personal savings: for making h investmen in the organization
the individual person has the opportunity to invest the capital from the personal savings.
With the assistance of that the organization invest the capital for the develop, net of the
business in adequate manner. It is considers as the effective as well as most approachable
sources of funding (Olesen, and Carter, 2018).
Small business loan: for making the investment the organization has the opportunity to
take slam loans from variety of credit institute. Along with that the individual person or
the organization need to repay the loan and the EMI on the regular basis. After taking the
loan the association other organization is liable to repay the loan in given period. In
order to deliver the loan the bank or other financial institute charges interest rate which is
low and affordable by the individual person.
Crowdfunding: it is one of the effective platform which allow the organization to
collect the funds from the people by asking them for the small contribution. The people
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can be the investors or the potential purchasers of the company. The crowdfunding is the
effective tools in the marketing. For the crowdfunding the organization fixed the
minimum prices. It is considers as one of the effective way or alternative for collecting
the fund for the further investment.
Business angles: the business angles are refers to the private investors which is also
considers as the former entrepreneurs or the wealthy personalties that are willing to invest
the capital for the welfare and the development of the businesses. Basically they invest
the capital in the association for the equity or uni exchange of equity. The income or the
net worth of the people is quite high. The home bake business is the company that
required the capital in order to expend the market in different areas. Inn context to that
the association required some investment (Sparkman, 2018) . For that investment the
association will use angel investors as a source of funding. With thee assistance of that
the organization is able to meet the goals and follow the standard in an appropriate
manner.
P4 Designing business plan
About organization: Home bakery is small firm that sell variety of the goods to people living in
and outside UK through both online and offline platforms. Also, they are known as home and
cake bakers that have stocked lot of goodies.
Marketing plan: It is type of advertising strategy that would be used by the firm so that best
products might be sold to large masses. Moreover, through best plan home bakery would be able
to attract more number of potential customers towards the business
Vision: Passionate about selling innovative baking products to target customers and maintain
customer loyalty across various regions (Liquor and Pitt, 2020). Also, the firm believe in selling
quality products so that highest customer satisfaction could be maintained.
Mission: Constantly provide outstanding customer services and enhance the business through
diversifying the product category. Also, company endeavor to provide high quality bakery
products at reasonable prices
Objectives: It would be done through developing the SMART objectives that are as follows:
To maintain the highest level of customer satisfaction
To increase the sales of business by 30% at end of the 2022
To enhance the market share by 15% by end of this quarter
effective tools in the marketing. For the crowdfunding the organization fixed the
minimum prices. It is considers as one of the effective way or alternative for collecting
the fund for the further investment.
Business angles: the business angles are refers to the private investors which is also
considers as the former entrepreneurs or the wealthy personalties that are willing to invest
the capital for the welfare and the development of the businesses. Basically they invest
the capital in the association for the equity or uni exchange of equity. The income or the
net worth of the people is quite high. The home bake business is the company that
required the capital in order to expend the market in different areas. Inn context to that
the association required some investment (Sparkman, 2018) . For that investment the
association will use angel investors as a source of funding. With thee assistance of that
the organization is able to meet the goals and follow the standard in an appropriate
manner.
P4 Designing business plan
About organization: Home bakery is small firm that sell variety of the goods to people living in
and outside UK through both online and offline platforms. Also, they are known as home and
cake bakers that have stocked lot of goodies.
Marketing plan: It is type of advertising strategy that would be used by the firm so that best
products might be sold to large masses. Moreover, through best plan home bakery would be able
to attract more number of potential customers towards the business
Vision: Passionate about selling innovative baking products to target customers and maintain
customer loyalty across various regions (Liquor and Pitt, 2020). Also, the firm believe in selling
quality products so that highest customer satisfaction could be maintained.
Mission: Constantly provide outstanding customer services and enhance the business through
diversifying the product category. Also, company endeavor to provide high quality bakery
products at reasonable prices
Objectives: It would be done through developing the SMART objectives that are as follows:
To maintain the highest level of customer satisfaction
To increase the sales of business by 30% at end of the 2022
To enhance the market share by 15% by end of this quarter
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PESTLE
Political factors
Various factors such as political instability
and trade restrictions also need to be taken
care by the firm as it would negatively
impact sales of the business
Economic factors
Higher inflation rate and lot of import
export formalities might not allow home
bakery to sell the goods in UK in successful
manner
Social factors
Various societal, traditional, customs and
beliefs had to be kept in mind by the firm so
that based on that products might be offered
to public
Technological factors
Technology need to be upgraded on timely
basis so that faster processing could be done
and also the best quality products might be
served to the target market
Legal factors
Various laws such as minimum wages,
working hours and labour laws need to be
strictly followed so that no government
intervention might be faced in the future
conduct of the business.
Environmental factors
In current times people are concern over
protecting the environment so that only
sustainable products could be consumed that
is good in long run. Thus, the home bake
company would benefit for introducing such
practices in the market.
SWOT of organization.
Strengths
Having large variety of goods in the
outlets attract more number of
customers
Efficient in taking big orders during
festive times and thus have goods
amount of profits.
Having the skilled and trained staff
that make the selling process smooth
Weaknesses
Being new in the market and thus it
takes lot of time to establish against
the competitors.
Increased prices in final product due
to changing business environment
have reduced the profit margin of the
firm (SWOT Analysis of a Bakery
Business, 2022).
Political factors
Various factors such as political instability
and trade restrictions also need to be taken
care by the firm as it would negatively
impact sales of the business
Economic factors
Higher inflation rate and lot of import
export formalities might not allow home
bakery to sell the goods in UK in successful
manner
Social factors
Various societal, traditional, customs and
beliefs had to be kept in mind by the firm so
that based on that products might be offered
to public
Technological factors
Technology need to be upgraded on timely
basis so that faster processing could be done
and also the best quality products might be
served to the target market
Legal factors
Various laws such as minimum wages,
working hours and labour laws need to be
strictly followed so that no government
intervention might be faced in the future
conduct of the business.
Environmental factors
In current times people are concern over
protecting the environment so that only
sustainable products could be consumed that
is good in long run. Thus, the home bake
company would benefit for introducing such
practices in the market.
SWOT of organization.
Strengths
Having large variety of goods in the
outlets attract more number of
customers
Efficient in taking big orders during
festive times and thus have goods
amount of profits.
Having the skilled and trained staff
that make the selling process smooth
Weaknesses
Being new in the market and thus it
takes lot of time to establish against
the competitors.
Increased prices in final product due
to changing business environment
have reduced the profit margin of the
firm (SWOT Analysis of a Bakery
Business, 2022).

Opportunities
Partnering with other firm to expand
into other region will help in growth
Diversifying the current product
category will attract new customers.
Threats
Growing competition in the bakery
firm might impact sales of the
business.
Any kind of the economic Recession
in the future would create losses for
the firm and might results in even
shutdown
Marketing mix:
Product : The new product that would be launched by home bake would be organic
cakes that would be free from artificial substances and would be extremely healthy and nutritious
Price: Competitive pricing strategy would be used that would help the firm not only earn
good amount of money but would also help to sustain in target market for longer time period.
Place: Organic cakes would be sold both in UK and surrounding parts through online and
offline medium.
Promotion: Online promotion would be done through official website and social media
platforms like Facebook, Instagram and twitter etc.(Baker, Markup and Panda, 2021). On the
other hand offline would be done through marketing campaigns and word of mouth.
Competitors analysis:
Particulars Home bake The Bread factory
Product Organic cakes with different
flavours that is healthy and tasty
to eat at same time
Various products such as
cakes, pastries that are
handmade and good in taste
Price Competitive pricing strategy
would be used in initial times
Premium pricing strategy is
been used based on the product
quality and brand name
Place Majorly in UK and surrounding
areas and online through
website (Torres and Thurrock,
Both online and offline
platforms would be used for
Partnering with other firm to expand
into other region will help in growth
Diversifying the current product
category will attract new customers.
Threats
Growing competition in the bakery
firm might impact sales of the
business.
Any kind of the economic Recession
in the future would create losses for
the firm and might results in even
shutdown
Marketing mix:
Product : The new product that would be launched by home bake would be organic
cakes that would be free from artificial substances and would be extremely healthy and nutritious
Price: Competitive pricing strategy would be used that would help the firm not only earn
good amount of money but would also help to sustain in target market for longer time period.
Place: Organic cakes would be sold both in UK and surrounding parts through online and
offline medium.
Promotion: Online promotion would be done through official website and social media
platforms like Facebook, Instagram and twitter etc.(Baker, Markup and Panda, 2021). On the
other hand offline would be done through marketing campaigns and word of mouth.
Competitors analysis:
Particulars Home bake The Bread factory
Product Organic cakes with different
flavours that is healthy and tasty
to eat at same time
Various products such as
cakes, pastries that are
handmade and good in taste
Price Competitive pricing strategy
would be used in initial times
Premium pricing strategy is
been used based on the product
quality and brand name
Place Majorly in UK and surrounding
areas and online through
website (Torres and Thurrock,
Both online and offline
platforms would be used for
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2019) selling activities
USP Product quality and reasonable
prices would help in the
reaching target customers
Established brand image and
greater customer loyalty are the
key for success.
STP Approach:
Segment: For this organic cake all the working and non-working professional that are living
busy lives and wish to consume healthy products would be chosen for this.
Target: The age groups of 15-35 and both male and female including children living and around
UK would be able to consume such organics cake on weekly basis (Berry and Berry, 2018)
Positioning: It would be positioned through product quality and natural ingredients that is used
to manufacture such cakes
Budget
Expenses Amount
Administration expenses 20000
Employees salary 50000
Marketing and selling expense 60000
Market analysis expenses 85000
Technical device application 50000
Security evaluation expenses 45000
Monitoring performance 50000
Utility bills 45000
Supervisory expense 50000
Total expenses 405000
Monitoring and controlling: It would be done through setting various key performance
indicators and benchmarks so that past performance might be compared with current one and
also it will help in analyzing the deviation so that corrective actions might be taken on time.
USP Product quality and reasonable
prices would help in the
reaching target customers
Established brand image and
greater customer loyalty are the
key for success.
STP Approach:
Segment: For this organic cake all the working and non-working professional that are living
busy lives and wish to consume healthy products would be chosen for this.
Target: The age groups of 15-35 and both male and female including children living and around
UK would be able to consume such organics cake on weekly basis (Berry and Berry, 2018)
Positioning: It would be positioned through product quality and natural ingredients that is used
to manufacture such cakes
Budget
Expenses Amount
Administration expenses 20000
Employees salary 50000
Marketing and selling expense 60000
Market analysis expenses 85000
Technical device application 50000
Security evaluation expenses 45000
Monitoring performance 50000
Utility bills 45000
Supervisory expense 50000
Total expenses 405000
Monitoring and controlling: It would be done through setting various key performance
indicators and benchmarks so that past performance might be compared with current one and
also it will help in analyzing the deviation so that corrective actions might be taken on time.
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Exit and succession option for a small business plan with its benefits and drawbacks
Home bake has the large variety of options that might be used by the firm so that it is
able to expand business in various regions in most successful manner. Furthermore, some
options are been available to firm as follows:
Mergers and acquisition: It is type of business strategy where business can combine
with other companies so that more profits could be earned for specified period. Also, it helps the
firm to devise the best plans for the future working of the business
Advantages:
Helps in improving the economic scale of the company through lowering the overall cost
of the company
Decreasing the labour cost of the organization thus maintaining stronger and effective
labour workforce (Williamite and Etwall., 2019) By merging the business would be able to increase the market share and financial
resources of the company that is necessary for the growth
Disadvantages:
Major problem of merger is that it increases legal cost as business as it requires lot of
professionals and paperwork that might further create the problem of funds (Pros and
Cons of Business Mergers and Acquisitions, 2022).
Moreover, there are greater chances that organization might lost best future potential
opportunities because lot of time, energy and cost is involved in merger
Selling your business to partner or to stakeholder: it is type of the option that allows
the firm to sell exiting business to other partner so that it could be handled more efficiently.
Also, such option are selected when business is short of funds or is not able to manage properly
and requires improvement.
Advantages:
The owner to which the business has been sold assures that there is continuous and
successful operations of business in the market.
It would provide existing business to pursue other projects as there would be lot of time
and cost saved. (Rambutan, 2021) Better handling of working operations and reduction of overall business risks
Home bake has the large variety of options that might be used by the firm so that it is
able to expand business in various regions in most successful manner. Furthermore, some
options are been available to firm as follows:
Mergers and acquisition: It is type of business strategy where business can combine
with other companies so that more profits could be earned for specified period. Also, it helps the
firm to devise the best plans for the future working of the business
Advantages:
Helps in improving the economic scale of the company through lowering the overall cost
of the company
Decreasing the labour cost of the organization thus maintaining stronger and effective
labour workforce (Williamite and Etwall., 2019) By merging the business would be able to increase the market share and financial
resources of the company that is necessary for the growth
Disadvantages:
Major problem of merger is that it increases legal cost as business as it requires lot of
professionals and paperwork that might further create the problem of funds (Pros and
Cons of Business Mergers and Acquisitions, 2022).
Moreover, there are greater chances that organization might lost best future potential
opportunities because lot of time, energy and cost is involved in merger
Selling your business to partner or to stakeholder: it is type of the option that allows
the firm to sell exiting business to other partner so that it could be handled more efficiently.
Also, such option are selected when business is short of funds or is not able to manage properly
and requires improvement.
Advantages:
The owner to which the business has been sold assures that there is continuous and
successful operations of business in the market.
It would provide existing business to pursue other projects as there would be lot of time
and cost saved. (Rambutan, 2021) Better handling of working operations and reduction of overall business risks

Disadvantages:
Negotiating the sale of business is somehow difficult and very time-consuming process
for the partners.
Also, existing business is not earning profit than only it will sell its business to its
partners that is not good for firm
Liquidate your business: In this business strategies the owners of the business decide to
completely close the business as it is either running on losses or is having ineffective outputs on
large scale. Moreover, such decisions are only taken when the management is not able to
compete with other competitors in target market.
Advantages:
This is the best and the most efficient way to exit from operating market All the assets that are within the workplace could be easily liquidated into cash and can
be used for pay off its outstanding debts or other purposes.
Disadvantages:
It is not good for the staffs as they get unemployed due to non operations of the business
It is higher risk as it could turn out to be complex and impact the brand image in negative
manner.(Georgie, 2021)
Moreover, it also creates sense of failure that negatively impact the existing workers that
will not do business together
From above all the analysis it can be said that one best option that could be chosen by the
cited firm could be merger and acquisition as it would help the firm to explore new regions and
areas where the business could be expanded easily. Furthermore, through merger the home bake
would reduce the overall market risk and would be able to explore new opportunities in best and
easier manner (Terapixel and Junior, 2019). Also, organic cakes market is very specified and
limited. Hence, through merging with another company, the home bake would be able to bring
more innovative products in the market and face challenging task in the most efficient manner.
Furthermore, such type of succession option is good for small business as they have limited
amount of resources and funds that will help in making the business success in long run.
Moreover, such type of mergers help in the making the best business strategy for the future
working of the business.
Negotiating the sale of business is somehow difficult and very time-consuming process
for the partners.
Also, existing business is not earning profit than only it will sell its business to its
partners that is not good for firm
Liquidate your business: In this business strategies the owners of the business decide to
completely close the business as it is either running on losses or is having ineffective outputs on
large scale. Moreover, such decisions are only taken when the management is not able to
compete with other competitors in target market.
Advantages:
This is the best and the most efficient way to exit from operating market All the assets that are within the workplace could be easily liquidated into cash and can
be used for pay off its outstanding debts or other purposes.
Disadvantages:
It is not good for the staffs as they get unemployed due to non operations of the business
It is higher risk as it could turn out to be complex and impact the brand image in negative
manner.(Georgie, 2021)
Moreover, it also creates sense of failure that negatively impact the existing workers that
will not do business together
From above all the analysis it can be said that one best option that could be chosen by the
cited firm could be merger and acquisition as it would help the firm to explore new regions and
areas where the business could be expanded easily. Furthermore, through merger the home bake
would reduce the overall market risk and would be able to explore new opportunities in best and
easier manner (Terapixel and Junior, 2019). Also, organic cakes market is very specified and
limited. Hence, through merging with another company, the home bake would be able to bring
more innovative products in the market and face challenging task in the most efficient manner.
Furthermore, such type of succession option is good for small business as they have limited
amount of resources and funds that will help in making the business success in long run.
Moreover, such type of mergers help in the making the best business strategy for the future
working of the business.
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