Strategic Analysis and Recommendations for H&B Jewellery Expansion

This case study analyzes Hillberg & Berk (H&B), a Canadian designer jewellery company, examining its strategic context and expansion plans. The analysis includes an internal assessment, utilizing SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. The business model, focusing on value proposition and women empowerment, is explored alongside a financial analysis revealing revenue growth but declining net income percentage. An external analysis employs Porter's Five Forces to assess industry competitiveness. The report evaluates strategic options such as brand endorsement and digital marketing, recommending market research, sales promotions, and brand endorsements for effective implementation. The case highlights the need for H&B to adapt its strategies to maintain profitability and competitive advantage in the designer jewellery market, emphasizing marketing and consumer engagement tactics. The company aims to increase brand awareness, generate turnover, and penetrate new markets.