Strategic Hospitality Management: Cadbury UK's SWOT and VRIO Analysis

This presentation provides a comprehensive strategic analysis of Cadbury UK, utilizing various frameworks and models to assess internal and external environmental factors influencing the company's business. The analysis includes a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, followed by a VRIO analysis evaluating Cadbury's valuable, rare, imitable, and organization-specific resources. A PEST analysis examines political, economic, social, and technological factors, while Porter's Five Forces model assesses the competitive landscape. Additionally, the presentation incorporates a stakeholder mapping model, SAF model, Ansoff Matrix, Drift model, and Force Field analysis to provide a holistic view of Cadbury UK's strategic position and potential future strategies, including market development. The conclusion emphasizes the importance of continuous analysis to navigate opportunities and threats, ensuring the company's continued success. Desklib provides access to this and other solved assignments to support student learning.

STRATEGIC HOSPITALITY
MANAGEMENT

TABLE OF CONTENT
• SWOT and VRIO Analysis
• Pest analysis and Porter’s Five forces model
• Stakeholder Mapping theoretical model
• Review the current and future strategy of Cadbury UK
• Drift model and Force field analysis
• Conclusion
• References

INTRODUCTION
• This presentation will going to
analyse different factors exists in
the internal and external
environment of business.
• It will apply different frameworks
and models to assess those factors
that have an influence on the given
company that is Cadbury.

SWOT ANALYSIS
• Strengths:
• Strong brands: It involves strong brands
in their business such as Orea, Dairy Milk,
Five Star, Bournvita and much more.
• World leader: It is known as the global
leader in confectionery business as it has
best production facility and massive
dispersion platform.

WEAKNESSES
• Rural market: It has not
completely grab the opportunity to
expand business in rural markets all
over the world.

OPPORTUNITIES
• Fresh flavours: Customers always
a sweet cravings and more like to
eat small chocolates or bars after
their meals. Hence, the company
can add new flavours and tastes for
the attraction of customers.

THREATS
• Health awareness is on the rise:
Health consciousness among people
is rising day by day as they
avoiding chocolates over healthy
juices and fruits.

VRIO ANALYSIS
• Valuable:
• CSR activities: It enables Cadbury
to create value by developing non-
substitutable competences.
• Brand image: Cadbury positioned
itself as world leading chocolate
brand and contains high brand
integrity.

RARE
• Global presence: The company
operates in various countries and
regions.

IMITABLE
• Quality product offerings: The
business provides high quality
goods and services that have been a
good source of brand appeal.

ORGANISATION
• Corporate leadership and vision:
Leaders helps in motivating people
and established organisational
objectives effectively

PEST ANALYSIS
• Political factors: In UK, Brexit has
created trade barriers which
imposes threat to Cadbury.