Icon College: Strategic Hospitality Management Report, June 2021

This report provides a comprehensive analysis of strategic hospitality management, focusing on the formulation of corporate strategy and its link to the strategic management process within the global hospitality industry. It explores the principles and practices of strategic management, examining the application of competitive theory and the importance of establishing and maintaining an organization's position in the market. The report delves into the critical analysis of implementing a corporate strategy, discussing the processes, challenges, and effectiveness of resource allocation and strategic business units. It also covers topics like goal setting, analysis, strategy formulation, implementation, evaluation, and control, which are vital for achieving sustainable strategic competition in the market. The report highlights the importance of strategic management in creating value, identifying opportunities and threats, and making proactive decisions within the hospitality sector.