This report provides a comprehensive analysis of Marriott's strategic hospitality management. It begins with an introduction to the importance of strategic management in the hospitality sector, emphasizing its role in achieving organizational goals and maintaining a competitive edge. The main body of the report delves into the formulation of Marriott's corporate strategy, outlining key steps such as setting organizational objectives, evaluating the business environment, implementing quantitative targets, and performance analysis. The report also explores Marriott's industry practices, including innovative strategies like using hotel technology, biometric technology for security, and AI assistance. The report then examines the strategic management model, including strategic analysis, environmental analysis, strategic choice, strategy implementation, and strategy control, as well as applying Porter's Five Forces to the industry. The report concludes with a critical analysis of these industry practices, highlighting the challenges and opportunities within the competitive landscape. The report references the need for innovation and adaptation to maintain market share and profitability in the dynamic hospitality industry.
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