This report provides a comprehensive analysis of Strategic Human Resource Management (SHRM), examining HR policies and practices within the context of two car-based companies, Cargurus and TrueCar. It analyzes how HR practices, such as selective hiring, employment security, and extensive training, align with theoretical concepts. The report also explores the impact of external forces like technological advancements, trade unions, and government regulations on HR strategic decisions. Furthermore, it delves into the organization of HR functions, including recruitment, training, and development, and applies the Ulrich model to organize these functions, detailing the roles of strategic partner, change agent, administrative expert, and employee champion. The report also discusses the roles and challenges faced by line managers in HR.