Strategic HR Practices and Capital in Mother London's Business

This report examines the human resource practices of Mother London, a creative business specializing in commercial advertisements. It explores the role of HR in supporting different forms of capital, including human, social, and organizational capital, and how these contribute to the company's success. The report delves into the HR practices implemented at Mother London, aligning them with strategic human resource management (SHRM) theories, such as behavioral perspective and transaction cost theory. Furthermore, it discusses the link between HR strategy and business strategy, emphasizing the importance of work-life balance, training and development, and recruitment processes. The report also highlights key legislations, such as the Equality Act and General Data Protection Regulation, and areas of consideration in recruitment and selection that impact Mother London. The analysis provides insights into the company's approach to talent acquisition and its impact on overall business performance.

Mother London

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 2............................................................................................................................................1
a) Role of HR practices in supporting the different forms of capital and how these have
contribute to the success of mother.............................................................................................1
b) HR practices implemented at Mother with the theoretical perspectives of SHRM................3
c) Key legislations and areas of considerations in recruitment and selection that can affect
Mother London............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
.........................................................................................................................................................8

INTRODUCTION
Human resource consider as an important assets through which company can easily attain
success at market place. In this context, HR practices are also important for business
organization which define appropriate guidance to firm in order to maintain proper coordination
among every department (human resource management (HRM), 2017). With the help of this,
organization can easily execute plan in systematic manner. Present report is based on Mother
London, is a creative business organization. The main motive of this business is to produce
commercial ads for cinemas and online output as well. Report is discussed about role of HR
practices with the purpose of supporting different forms of capital. As it play prime role in
overall success of Mother London. Along with this, theoretical perspectives is also mentioned in
this report which helps in evaluating the HR practices. Link between HR strategy and business is
also mentioned in this assignment. At the last, key legislation is also discussed here.
TASK 2
a) Role of HR practices in supporting the different forms of capital and how these have
contribute to the success of mother
HR practices are one of the important aspect for every business organization which
provide support to firm to execute entire activities in most effective manner. Mother London is
famous company which was established in 1996. In their initial year, company was having
approx 40 customers and some high profile brand as well. As company is a creative organization
which produce ads for television and cinemas as well (Kuda and Berankova, 2014). Currently,
company has approx 280 people. The main aim of this company is to make creative and
attractive commercial advertisement for cinema, live events, online outputs and many more.
Along with this company also give opportunities those people who are creative in nature. In
addition of this, HR practices in company is also play important role in executing business
activities in systematic manner. All these can be understood by following in context of capital:
Human Capital: It is a measure of the economic values which is relate with employees
skills and knowledge. In this, human capital is evaluate with the assistance of workers quality
within the organization. This will contribute in improving overall productivity level of the
company. On the other side, human capital invested by the company through educations and
raining which may leads in improving overall business activities in most effective manner.
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Furthermore, HR practices play crucial role in Mother London which may leads in recruiting
skilled and experience workers who are capable to execute business activities. For attaining
better results, firm adopt effective approach like talent or people-centric approach”. In this
context, Mother London hire skilled and experienced workers are are able to take risk and
challenges. This will contribute in attaining number of benefits which contribute in reducing the
staff turnover of the firm at market place (Mummed and Webb, 2015). Thus, it can be stated that,
HR practices directly contribute in making workforce strong within the company and at the same
time also enhance productivity level of the firm.
Social Capital: It is also consider as an important capital which give importance to social
networks. As it refer to resources which can be tangible and intangible in nature. Along with this,
social capital evaluate the overall performance of society and various groups as well. In Mother
London context, social capital is one of the important section which lead in operating system of
the firm. For this, company also use core principle i.e. Holy Trinity. Mainly, it is important for
creativity and evaluating place for commitment. This can be consider as an important factors for
determining that why Mother London is working together for establishing their positive image.
With the help of this social capital get arising and convert into skills, knowledge, experience in
order to attain valuable results. Thus, HR practices are more beneficial for Mother London in
which company can easily maintain their strong workplace and workers as well. With the
assistance of this, workers easily perform their activities by establishing mutual understanding
with another workers. This will directly contribute in attaining set goals and objectives in
appropriate period of time.
Organizational Capital: It is also an important capital which is relate with
organizational structure. It includes three components and levels which help in doing
communication among workers and staff members as well. One of the main advantage of this
capital is to increase value of the company at market place. In this context, HR practices is also
provide support to Mother London to interact with stakeholders and investors as well. This will
help in generating adequate fund. On the other side, workers are easily can perform their job
responsibilities for attaining set goals and objectives (Di Maria and et. al., 2015). It also assist in
building positive relation with workers and also contribute in increasing organizational capital.
Along with this, compensation and benefits also help in improving performance level of the
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company and at the same time also retain workers for longer period of time within the
organization. With the help of this company can easily enhance their productivity level.
Limitation of Mother's approach to recruitment:
As per case study it can be stated that company focus on hiring as well as recruiting new
and experience workers within the organization. In this, experienced candidates also provide
number of benefits through which company can easily enhance their profitability level
(Nagafuchi and Furukawa, Hitachi, 2013). On the other side, hiring experience of workers also
reduce the morale of the existing workers within the company. In addition of this, assigning
different and multiple roles as per regular basis can also reduce capability of the workers. This
will reduce the productivity level of the company as compare to its rivals.
b) HR practices implemented at Mother with the theoretical perspectives of SHRM
Strategic human resource management is one of the appropriate approach which help in
attaining long term advantages. Mainly, SHRM is internal and external approach of customers
which may contribute in improving overall performance of the company at market place. In
context of this, HR practices are also adopt by business organization to enhance their
performance level and at the same time also develop effective leadership of staff members. It
also provide training programmes to its workers to enhance their working abilities at workplace.
In this context, there are some effective HR practices which provide support to Mother London
to improve overall activities of the company in systematic manner:
Work- life Balance: It is necessary for company to maintain balance between work and
workers as well. For this, firm provide flexible working hours to its workers so that that can
easily perform their duty. In context of Mother London, they also provide flexible and stress free
environment for their workers so that they freely use their innovative ideas to execute the plan.
In addition of this, company also provide appropriate technologies to undertake training
programmes. Thus, balance in work life is important to make positive and healthy work
environment at workplace.
Training and development: This is also important function which provide by the company
to improve workers skills and knowledge whether employees are new or existing as well. In
context Mother London, they also provide appropriate training and development programs to
enhance workers skills and knowledge (Longoni and et. al., 2013). With the help of this, workers
easily attain set goals and objectives in appropriate time frame.
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Recruitment and selection process: It is also an important process in which the main aim
of Mother London is to hire creative and innovative mind set candidates. By selecting skilled
workers, company can easily execute plan. For this, Mother London going to colleges and
universities to hire best and able workers (Oti and et. al ., 2016).
Furthermore, HR department also play various role within the business organization such
as giving compensation, rewards and many more. In this context, there are some SHRM
practices which help in attaining competitive benefits within the organization are as follows:
Behavioural Perspective: This theory is appropriate which focus on intermediator that
directly and indirectly impact on relationship among company performance and its strategies as
well. In context of SHRM, it is evaluate as an old method through which company can control
the behaviour of the workers towards the specific activity. With the help of this, London Mother
can easily reduce any kind of issues and problems.
Transaction Cost Theory approach: It is also an effective approach which help Mother
London to evaluate all kind of issues relate with finance arise at workplace. In this context,
SHRM also important in improving performance level of the workers by providing them rewards
and benefits. Thus, this type of approach is contribute in reducing transaction cost and enhance
productivity level as well.
Apart from this, the link between business strategy and HR strategy is mentioned below
which may leads in improving overall performance of the company.
Business strategy Human Resource Strategy
 Under this, the main aim of business
organization is to attain set mission and
vision. For this, company develop
various strategies which may leads in
improving overall business
organization in effective manner
(Pagell and et. al ., 2015).
 In this, in depth study is completed by
the firm for evaluating the actual
condition of the firm and at the same
 In this, HR manager play vital role in
developing plan of action for attaining
long term benefits. This will contribute
in attaining competitive advantage.
 Under this, HR strategy is one of the
important aspect which contribute in
developing workers. Thus company can
easily enhance their productivity level.
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time also make effective strategies.
c) Key legislations and areas of considerations in recruitment and selection that can affect
Mother London
Recruitment and selection process is one of the important function for business
organisation which performed by the HR manager for recruiting a skilled candidates who have
ability to take challenges. In context of Mother London, they main motive of company is to make
creative ads for television. In which they needs to recruit and select people who have creative
mind. With the help of this company can easily attract larger number of clients (Popovic,
Majstorovic and Grubljesic, 2015). Along with this, there are some key legislation that directly
impact on Mother London at the time of conducting appropriate recruitment and selection
process are as follows:
Equality Act, 2010: It is one of the important act which formulate with the purpose of
providing positive and healthy work environment at workplace. In this all the workers are treated
equally without any kind of discriminated as per gender, caste and many more. With the help of
this, workers get treated equally and improve their performance as well. This will contribute in
improving the positive work environment at workplace.
General Data protection Regulation Act: As per this act, it protect rights of disable
person and provide them chances to perform duties just like normal person. It is consider as a
justice laws which help in reducing the discrimination at workplace.
Equal Pay Act, 1970: This act is effective which is formulate at the time of recruitment
and selection process so that every workers get equal wages whether they are male or a female.
One of the main advantage of this is that, it reduce the any kind of bias within the workers.
All these are appropriate legislation which directly contribute in improving overall
performance of the company (Dunn and et. al ., 2015). With the help of this, Mother London can
easily recruit skilled and capable workers for their business in order to attain success at market
place.
CONCLUSION
From the above mentioned report, it can be concluded that HRM department is one of the
important for business organization which help in providing guidance to workers to perform
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entire business activities in most effective manner. In this context, HR practice are also help
Mother London to increase their growth level. Along with this, strategic HRM theories are also
contribute in hiring skilled and capable workers within the business which may contribute in
attaining higher growth. Key legislation also take place in Mother London in conducting
recruitment and selection process through which company can easily attain success.
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REFERENCES
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