This report provides a comprehensive analysis of the Strategic Human Resource Management (SHRM) practices of Thomas Cook Group (TCG), a prominent travel and tourism company. The report begins by identifying current trends impacting TCG's HR strategy, including innovation, blockchain technology, artificial intelligence (AI), workplace experience, emphasis on learning, and cloud-based computing. It then analyzes the internal and external factors influencing TCG's HR practices, such as company policies, mission, organizational culture, company structure, communication methods, political factors, economic factors, social factors, and technological factors. The report applies relevant theories, such as Contingency Theory and Human Capital Theory, to TCG's growth and development. Furthermore, it evaluates appropriate Change Management (CM) models to support the HR strategy. The report also explains how HR outcomes can be measured and monitored and evaluates how effective HR management and development can support sustainable performance by achieving organizational objectives. The report concludes with a summary of the findings and provides references to support the analysis.
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